M. Steven Ells
Analyst · Bank of America Merrill Lynch
Thanks, Alex. We're pleased with our results for the second quarter of the first -- excuse me. We're pleased with the results for the second quarter and the first half of 2012, particularly in light of the continued uncertainty about the overall strength of the U.S. economy. During the quarter, we posted comp sales of 8% on revenue of $690.9 million, an increase of 20.9% compared with the second quarter of 2011, adding up to a diluted earnings per share of $2.56 for the quarter. But I'm most pleased that Chipotle's success continues to be driven by our relentless pursuit of improving the strength of our food and people cultures. These unique attributes of our business continued to be the core drivers of our performance and our success. During the quarter, we've reached another important milestone in our quest to serve Food With Integrity, with 100% of our sour cream now coming from milk from pasture-raised dairy cattle. Under our protocol, these animals have daily access to pasture, are never given antibiotics or added hormones and are fed an all-vegetarian diet. We have opted for this protocol for our dairy because we believe it's better for the animals and environment and produces better tasting and more wholesome milk. In most large-scale dairy farms, cows have little or no access to pasture in spite of how those operations are portrayed on packaging or on other marketing materials. In addition to all of our sour cream being made from milk from pasture-raised cattle, about 65% of all of our cheese also meets the pasture-raised protocol. And we're working to get to 100% pasture-raised dairy here, too. With summer upon us, our local produce program is now in full swing, and we're serving a number of produce items in our restaurants from local farms. Through this program, most of our restaurants are serving some local produce, which could include romaine lettuce, green bell peppers, jalapenos, red onions and oregano from local farms. In markets where they're available, we're also using locally grown tomatoes, limes and avocados in our restaurants. All of our locally grown produce comes from farms that are not more than 350 miles from our restaurants and, in some cases, from farms as near as 50 miles. This stands in sharp contrast with most produce served in America, which travels, on average, some 1,500 miles from where it is grown to where it is served. In all, we expect to use more than 10 million pounds of produce from local farms this season. We're also making progress with the rollout of sunflower oil to replace the oil that we have been using to fry our chips and taco shells. Right now, we're using the sunflower oil in more than 200 restaurants, and we intend to serve it in all of our restaurants. We have been testing sunflower oil, because it makes our chips and crispy taco shells taste better, and it's a lighter oil that allows more of the corn flavor to come through. Sunflower oil also offers other benefits. It doesn't break down as quickly, it's high in monounsaturated fats like avocados, naturally contains 0 trans fat and is not from genetically modified plants. We've been pleased with the sunflower oil in the first batch of restaurants, and we'll continue to provide updates as we move forward with the broader rollout. Moving on to marketing, we continue to focus more than ever on telling the Chipotle story to our customers and engaging in memorable ways. In addition to taking top honors for advertising at the ANDY Awards, the CLIO Awards and the Cannes film festival, our Back to the Start short film has resonated with our customers. We've seen an improvement in their perception of the Chipotle brand. And, therefore, we plan to continue our marketing efforts to communicate our commitment to serving the very best ingredients raised with respect for the farmers, the animals and the environment. We're now in the process of developing new, creative concepts to follow up on our Back to the Start short film and recently completed a redesign of our local marketing program. In the past, we focused on individual restaurants, but we've changed that focus to local markets with dedicated marketing strategists now managing 24 of our best markets. While sharing our story with customers has always been an effective -- has always been effective for us, we believe this shift to implementing national programs in local markets will make our message more cohesive and help us better establish the Chipotle brand. These local marketing programs will include a variety of activities, including partnerships, sponsorships, events and advertising. We've also continued to use direct marketing in recent months. Our direct mail pieces, which include 2 offers, a "buy one get one free" and free chips and guac, have proven effective at driving trial and have had very high redemption rates. So we plan to continue our direct marketing efforts in the coming months. Finally, we have 2 Cultivate festivals coming soon, with one in Denver and one in Chicago. These programs, along with a variety of others, including games, educational content and a new branded content, are all designed to engage with our customers in conversations and create an emotional connection that will last much longer than any limited time offer possibly could. I think this is absolutely the right direction for our marketing and believe it's very consistent with our brand. We've built Chipotle in a way that is different than traditional fast food, so it should be no surprise that the marketing that works best for us does not follow the traditional fast food model. During the quarter, we opened our first restaurant in Paris and our third in London, with 2 more openings expected by the end of the year. Now our restaurants in Europe represent a good growth opportunity for us in the future with our near-term efforts directed at establishing the Chipotle brand, building networks of like-minded suppliers and developing the future leaders from within the ranks of our crews so we have the right leaders in place as we look to open new restaurants and new markets. To that end, we promoted 3 new Restaurateurs in London. So now all of our London restaurants are run by these elite managers, all of whom come from our original crews in that market. Our commitments to improving our local -- our commitments to improving our food culture and our people culture have never been stronger. And our business results demonstrate the benefits of our unwavering focus in these critical areas. This focus will not only allow us to achieve our vision to change the way people think about any fast food, but will also allow us to deliver stronger results to our shareholders. I'll now turn the call over to Monty.