Dave Watson
Analyst · Bank of America. Please go ahead.
Yes, sorry. And then on Sky, the investments we're making here. So Sky Q look we think that's the best TV service here in Europe. So we want to accelerate its penetration in our base. We're actually pulling costs forward really rather than spending additional cost – pulling costs for in our plan to get Sky Q penetration more quickly. The benefit is really a twofold the short-term benefits or purely financial really. As Mike alluded to we see lower churn, higher viewing, higher ARPU. And of course as we sell Sky Q into our customer base basically gives us the opportunity to cross-sell another product or more products at the point in which we do that. And then the second thing to say is, we had Sky Q in the base now for some – good line of sight in terms of the financial returns that flow from those investments and whilst the number aggregate, so it's all customer by customer. So if you don't get the customer from the – if you look at the benefits, you don't get -- you don't spend the cost up front. If you see what I mean. The second one that is broadband in Italy. Obviously, that's a big new adjacent category for us, about a $7 billion market in Italy. We've got a very strong and credible brand. We know that, in Italy, to step into the broadband market. I think, we've got all the skills that we need across the company to be able to do that. The longer-term investment profile, a very strong one again, given that it's a new category. And then, beyond that, I think, the real benefit, as we've seen here in the U.K. is that's a business that we think we can grow the significant scale over time. It was probably the single biggest thing we did in the U.K. to step change our business growth in the U.K. So I think the tail of growth we'll see from broadband and the ability for broadband to reset the size of our business in Italy is pretty strong. And then, the final thing I'd say, just operating in Europe. One of the great things about being part of the broader Comcast group, from my point of view, is of course we can keep our foot on the gas and accelerate these investments while we see strong returns profiles at a time when many in Europe are probably being a bit more cautious in a more challenging consumer environment. So, I think, this is a good example of how, as part of the broader group we can really think about the medium-term returns from Sky and drive those hard. And we'll see those benefits progressively come through in 2020 then into 2021.