Steve Burke
Analyst · Morgan Stanley. Please go ahead
I think we’ve made a lot of fantastic progress on creating a TV Everywhere experience. Is it perfect? Is it ubiquitous? Is it finished? Absolutely not. But we have some quarter of a million choices, plus, between XFINITYTV.com and all the other various versions of that, whether it’s VOD or the iPad app. We’ve had 8 million iPad app downloads. I could give you lots and lots of stats. On demand, as Neil said, we created a fantastic event called “watch-a-thons”. We got all the broadcasters, all the premium channels, and a number of cable channels, and we opened up really the best series of television to our viewers for a week on all the platforms. It helped upsell pay. It was authenticated easily, and got people to use their Comcast XFINITY experience on multiple platforms. So I think you’re going to see a lot more of that kind of thing. The other thing that’s exciting and we’re going to show some of this, where X1 can evolve to, is just the continuation of how your DVR can interact, and how you can have even more seamless nature of accessing the content and easier search, and faster results, and moving it across other devices. So a lot of progress is happening. At the same time, we’re very mindful. The market continues to evolve with other services that we don’t necessarily directly touch. [Neither] our broadband. So we’re investing in broadband, which is why I think you’re seeing such a healthy broadband investment cycle and customer growth and the fastest speeds, and we’re pretty excited about what’s happening. And for many, many years, we sort of believed that we should have the best network and the best user experience, and all this pushes up to keep innovating. So I don’t know, Neil, you may want to add to that, but I think the main thing with TV Everywhere is how easy can you make authentication, first gate, and when we go back to, say, the Olympics, we made some great progress there. Watch-a-thon was even better. And I think when we get to the Olympics next year, a lot more progress will have been made in that two-year period and I think you’re going to be able to begin authenticating using other credentials from other population web apps and things that we’re working on right now that are exciting.