Sheng Fu
Analyst · Credit Suisse. Please go ahead
Thanks, Helen, and hi, everyone. We have strong results in Q4. Total revenues grew by 9% year-over-year and 16% quarter-over-quarter to RMB1.4 billion. Operating profit grew by almost 2.6 times year-over-year and 68% quarter-over-quarter to RMB222 million. Now let me give you more details on each of our business lines. Our utility products and related services continued towards strong profit and cash flow. The non-GAAP operating margin for our utility products and related service increased to 34% in Q4 from 32% in Q3 and the last year. Thanks to our strategy to continue to optimize the coach and expense structure for the utility products business. For the full-year of 2017, our utility products earned a record RMB980 million in operating profit. Our utility products such as Clean Master and CM Security experienced some hard gains in the overseas market. Facebook stopped using certain ads format i.e. mobile phone lock screens since May 2017. Google made the same decision in January 2018, this change impressed all app developer that monetize through apps, including Cheetah Mobile. As a result we saw year-over-year decrease in revenue from utility products in the overseas market. The overseas market starting in the second half of 2017 discrete was because the lock screen app were large part of our ad inventory for Clean Master and CM Security in the overseas market. Our effort will continue in 2018. On the bright side, we believe this change will have remove many more apps developers and are forced to a cleaner and more user friendly mobile apps industry which will benefit Cheetah Mobile in the long run. For example, the makeup of revenues from our mobile utility products in the overseas market is now very healthy because they are mainly from result page ad to which more likely by our users. The profit margin for our utility products overseas stay very healthy and its outlook remains good in 2018. Our utility products have also personalized service through our user continue to do well. For example, our AI-powered Cheetah Keyboard has grown into a leading set of profit in input app on the Android platform. Google Play featured its only global homepage four times in the second half of last year. The DAU of Cheetah Keyboard grew by 33% quarter-over-quarter in Q4 and in fact the figure to continue its chain in 2018. Also the DAU of CM Launcher has continued its fast growth even though its app has been on the market for a while. Most notably, mobile revenues whilst again grow in our home market in Q4 showing strong year-over-year and a quarter-over-quarter increase in both impressions and efficient. The efficient gains was helped by our strong direct sales team in China. Today almost 70% of our mobile revenues in China come from direct sales. Our key customers include short form video, news, social and Fin-Tech firm. Although our use of Big Data analytics has improved our targeting power and boosted eCPM in China. Our mobile game business continue to grow and will be a key focus for Cheetah Mobile in 2018. We are confident of growing both revenue and the profit for our mobile game business in 2018. We plan to actively expand our games portfolio by publishing third-party casual games under launching casual games development in-house. As of end of Q4, we operated seven major casual games. In 2018, we expect to more than double the number of casual games we operate. In fact we have four games in our pipeline for upcoming next quarter of 2018. We have recently gained the rights to publish a dozen of small casual games which will have to engage our game portfolio feature. In addition to casual games, we have match player social games and we plan to add middle-core games in 2018. For example, in Q4 we launched SkidStorm, a racing game that features multiple racers and a full portfolio of class. Initial result has been very promising. The game has recently become one of the Top 10 recent games in U.S. on Google Play. Revenues from SkidStorm has grown a great deal since late 2018. In 2017, Cheetah Mobile became a top game publisher on Google Play in United States. Three mobile games were among Apple's best of 2017. These top results were due to our effort to enhance our gains. In the quarter, new features, shortcuts and levels were added to improve game experience and increase user engagement. For example, we added speed acceleration in our games purchase feature to Piano Tiles 2 to slow down faster trials and help players complete the game. We also continue to bring our games to our home market in China. For example the DAU of Piano Tiles2, Rolling Sky and the Dancing Line hit record high in China during the Chinese New Year. Live.me is Cheetah Mobile's first subsidiary to raise funds from outside investor. Its revenue continue to grow due to our effort during the quarter to drive platform stickiness and user engagement. On the product side, we launched engaging video-based social games such as QuizBiz, a live server game. User can play every day to answer questions for cash prize. The cash prize and the fun element had attracted many users. On the operation front, we launched premium service to the top products and the co-user. Now they can buy special theatre, speaker and other virtual items to build up their social brand in the mobile internet space. We have also grown our content by working more with local talent agencies. For example, pop star Victoria Monet is the favorite star in Cheez, a social short-form video app that Live.me launched in the quarter. Users can now have a dance off with victory using the dance off feature. We should - our user a set of dance moves for them to match. Cheez then captures how well the user can match or victory move. In addition to growing our existing business, Cheetah Mobile is committed to stay at four prongs of last hits advance in cash. We believe we are able to do so due to our talent R&D team, massive user base and a strong cash position. Over the past year, we have invested a great deal in A.I. including in voice and facial recognition. We plan to use this tech in new credential to meet user need. On March 21, 2018 Cheetah Mobile will launch A.I. Speaker that will use some of Beijing OrionStar technically. Beijing OrionStar will also launch some robotics product that day. Cheetah Mobile has about 30% equity invest in Beijing OrionStar and has a two year warrant to gain more equity interest and at the same valuation to achieve our contouring position. We also believe blockchain technology may create additional opportunity for us. For example we were encouraging users of A.I. Speaker to complete task such as certain interaction with the device to earn points. User can use this point to consume value added service on our platform such as premium content and the cloud storage which enhanced user engagements and a user stickiness. We have also used our data to better understanding our user and improve our product and service. We welcome you to join us at the media event on March 21 for more detail about our plan, product and service. With that, I will now turn the call to our CFO, Vincent Jiang for Q4 financial update.