Okay. I'll start with the demand piece, and I'll get into pricing and Kevin can talk about mix. So on the demand side, as we articulated back in Q4, we definitely expected it to be bumpy this year as it came to consumer behavior, et cetera. But the good news is this quarter, given our strong position on supply, what we saw as a very successful return to merchandising with our back-to-school program and, of course, Delta impacts, demand was stronger than we anticipated across the vast majority of our portfolio. So that wasn't just in our cleaning businesses, but really across the board.
We generally saw consumer mobility continue to be strong. So we haven't seen as big of an impact as people were in shelter in place before. Delta really didn't have that same impact and yet we did continue to see strong demand as people chose to stay at home more, are self continuing to work from home and are continuing to prioritize health and wellness habits, whether that be cleaning and disinfecting, taking vitamins, minerals and supplements, drinking water. We did see a little bit, Andrea, of timing shifts from Q2 when it comes to merch and a little bit of inventory, but that wasn't the majority of what we saw from an improvement perspective, it really was based consumer demand.
I'll switch to pricing now. As we spoke about in the release, we have announced pricing on 50% of our portfolio. That sell-in continues to go well, and we're seeing execution hit market now in many of the businesses. Given the incremental costs that we're experiencing, we're taking additional action and now pricing a total of 70% of the portfolio this year. And we are beginning to implement many of those as we speak with additional actions that we're taking in the back half to be talked about at that time.
And I would say, generally, given the environment that we're experiencing across the industry, the conversations are very productive. People understand the environment and largely our peers are going as well for our categories are increasing in pricing. But no surprises. Our brands are really strong. At this point, we have the strongest consumer value score that we've ever had since we began measuring it. Our household penetration continues to look strong. Increased repeat rates, increased buy rates. So our brands are healthy. Shares are growing as a result of that, and we feel really well positioned to execute pricing on 70% of the portfolio this year.