Benno O. Dorer - The Clorox Co.
Management
Yeah. Thanks, Olivia. As you know, we like fragmented categories with no clear leader. We feel like this meets all the criteria of a solid acquisition that we've frankly been emphasizing for years. It's bolt-on in nature. It's U.S. centric. It's in the health and wellness space which, of course, we know well and have expanded into more specifically as it relates to vitamins, minerals and supplements well with RenewLife. It's a really solid fit with our capabilities and it's profitable and growing. So, those are the criteria that we talked about for many years and this one checks off all the boxes. So, we're excited about the prospects. This is a fast-growing business, a profitable business, gives us scale and breadth in vitamins, minerals and supplements. And importantly, we have several number one brands in differentiated niches, and we love that. We've built our company on the back of precisely such brands. And what Nutranext does is bring really strong capabilities, for instance, in direct to consumers to Clorox. About a third of this business is in direct to consumer and we love that. But this business will benefit from our capabilities, for instance, in marketing, R&D, sales and product supply. So, near term, right now what we're focused on is bringing the two companies and organizations together and are off to a really nice start. And then, we'll go ahead and expand distribution and brick and mortar and e-commerce. We'll plug in our marketing capability. We love that we're in differentiated segments here, emerging segments, not single letter vitamins, but product benefits that are scientifically grounded and that start to have a really strong following among consumers. We'll create a strong innovation program. We'll choicefully take these brands international and see a lot of opportunities there. And importantly, we'll realize cost synergies as we plug in our operational machines. So, this has all the components of an acquisition that we like. For anyone who's listened to what kind of acquisition we like, this meets all criteria and we're very optimistic about this.