I think long term, we feel very good about being able to mitigate this and protect our margins. Again, we took a pretty sharp increase in resin in September. So within any given fiscal year, it can be a challenge to offset 100% of this. But certainly, over the long term, we feel very good. And the actions, as I mentioned earlier, that we're taking, we're going to take a hard look at pricing, primarily, international pricing, where we think we have some opportunity. Cost savings certainly came in strong for the first quarter and that's an area that we're going to continue to lean into. And then, of course, SG&A. So I think we're going to do what we do well, which is focus on the fundamentals and take the right actions. Understand the share challenges, but we fundamentally believe that these brands have pricing power. We've seen that over the long term and remain fairly confident that we can recover any margin pressures from commodities over the long-term, doing the things that we do well.
Ali Dibadj - Sanford C. Bernstein & Co., LLC., Research Division: Okay. And my last one, I just want to dig in a little bit into innovation. From a pricing power perspective, certainly, some of the ways you do that is through innovation. And just trying to get a better understanding of really how you think about the ROI on innovation, not much in your R&D process in terms of how you think about it philosophically going forward. Because we keep hearing it drives about 3% of incremental top line growth, which is great, but it feels like that then drops off, right? So you're only growing 3%. So you get 1%, you're out of it and it drops off. You have to start from scratch again. And I'm trying to understand from a longer-term perspective, how to square that, how to understand that. And whether from a pricing perspective, it's a necessity or are you gaining more shelf space? Do you get a sense of shelf space changes around, I think, from these innovations in the short-term? I'm trying to kind of put it all together to understand -- you're investing, you've got 3%. It disappears. You have to invest again to get another 3%.