Robert Mionis
Analyst · Canaccord
Thank you, Mandeep.
2019 was a challenging year given the difficult demand environment. In response, we took a number of aggressive measures, including proactively shaping our portfolio, driving cost reduction initiatives and executing program ramps. We continue to focus on providing higher-value-add solutions to our customers enabled by a diversified and more resilient portfolio. The actions we took this past year drove improved operating margin and non-IFRS adjusted EPS throughout 2019. As we exit the year, we believe our lower cost base and stronger portfolio position us for improved performance in 2020.
Within ATS, our capital equipment business was presented with a number of challenges as semiconductor and display markets dipped to severe lows. However, our productivity initiatives and new program ramps in capital equipment continued to yield results. In the fourth quarter, we improved our performance and reduced our loss to the low single-digit millions.
As we look to 2020, we anticipate improvement in the semiconductor equipment demand through the first half of the year and are encouraged by the anticipated market trends for the second half of 2020. The display market remains depressed. And while volumes are improving, we continue to expect near-term softness, with modest recovery late in the year driven by increased demand for next-generation smartphones and next-generation large form factor displays. As the industry shifts from LCD to OLED, we believe that we are well positioned to support our customers' growth and are already planning new program ramps in 2020. We continue to take a long-term view of this market. And as a market leader, we continue to partner with our industry's leading brands. We expect capital equipment to be generating a profit in the single-digit million dollar range in the first quarter of 2020, driven by our cost productivity initiatives and volume leverage. With our specialized vertical capabilities, we believe we are well positioned to capitalize on the long-term demand drivers for the business.
In A&D, we are experiencing headwinds as a result of continued material constraints and anticipate that the halt of the Boeing 737 MAX program will also put some downward pressure on our A&D revenues in 2020, which we have already factored into our first quarter guidance. That being said, anticipated improvements in other parts of ATS should more than offset the 737 MAX impacts in 2020.
Due to strong demand in our defense business, we are expanding one of our Atrenne facilities to accommodate additional ITAR capacity; as well as a new licensing business, which is an emerging area for us in A&D. In 2019, we had strong revenue growth in our industrial and healthtech businesses led by new program ramps, which more than offset revenue weakness in the energy business due to program disengagements. We are encouraged by our strong bookings momentum in our ATS segment, particularly in our healthtech and industrial businesses, which is leading to increased scale, additional proof points and a stronger and more diverse ATS portfolio. Looking ahead, we expect to experience near-term challenges in our A&D business due to material constraints and 737 MAX demand uncertainty. However, we are seeing strengthening demand in our capital equipment business, coupled with growth in our industrial and healthtech markets and the benefits of our productivity initiatives. As a result, we expect to see margin expansion on our ATS segment in 2020, and we continue to focus on returning to a 5% to 6% target margin range.
Turning to CCS. In 2019, our CCS segment revenue was impacted by communications demand softness and planned enterprise disengagements partially offset by new program ramps. CCS did, however, benefit from our portfolio review and cost productivity initiatives, with segment margins at the higher end of our target range. Despite lower revenues, we are pleased that the actions we are taking in CCS have helped CCS operate in its target range for the last 7 quarters. As we look to 2020, we will continue to invest in our JDM business and evolve our product offerings so we are well positioned to serve our customers, including our growing service provider engagements, while providing further stability and diversification to our overall CCS business. We experienced strong bookings in 2019 and anticipate ramping several new JDM programs in the coming year.
Cisco transition planning is underway and we expect the transition will largely be completed by the end of 2020. We continue to work with Cisco to ensure an efficient, seamless and successful transition. Given the phased exit of the Cisco program, we do not expect any revenue impact in the first quarter of 2020 and this has already been factored into our guidance. We are also encouraged by the inquiries we have received regarding our available capacity since the announcement of the Cisco disengagement and we are working to selectively secure new business. We believe that our CCS bookings pipeline is robust and is focused on growing higher-value-add opportunities in JDM and the growing service provider and emerging enterprise markets.
As I look back on our performance in 2019, although we generated very strong free cash flow, I am disappointed with our full year financial results. Executing a transformation during a challenging demand environment was very difficult. However, I am encouraged that we made solid progress on our transformational strategy while navigating market headwinds. First, we were able to increase diversification across our business. We reduced our top 10 customer concentration to 65%, down from 70% in 2018; and increased our ATS segment concentration to 39% of total revenues, up from 33% last year. We have only 1 customer with revenue greater than 10%, down from 2 last year. Second, we navigated challenging market dynamics in our capital equipment and communications businesses, taking actions that we believe will lead to a stronger portfolio in the long term. This included significant cost actions in our capital equipment business to lower its break-even point, which we believe will drive stronger profitability as we ramp new programs and when the demand environment improves.
Third, we successfully executed on our CCS portfolio optimization review and we were firmly within our target segment margin range for CCS throughout the year. We ended the year with a smaller but what we believe to be a more consistent and resilient business with high-value-added programs. Fourth, we successfully executed on a number of new program ramps and delivered strong growth in our industrial, healthtech and A&D businesses. And lastly, we continued our balanced approach to capital allocation, utilizing the strength of our balance sheet to execute on approximately $70 million of share buybacks while also reducing our net leverage.
As we enter 2020, we remain focused on several initiatives that we believe will drive improved operating margins and expand our adjusted earnings per share. Within our ATS segment, we are focused on restoring margins to the targeted 5% to 6% range. Achieving this margin range requires a recovery in the capital equipment and the A&D supply and demand environment; and the successful ramp of new ATS programs, specifically in industrial and healthtech. Within our CCS segment, we are focused on completing our portfolio review actions and intend to continue to invest in areas we believe are key to the long-term success of our CCS segment, including through our JDM offering. While we are not providing revenue guidance for 2020, we anticipate revenue growth in certain areas of our CCS and ATS segments to help partially offset the revenue decline from our portfolio actions.
Our capital allocation priorities remain consistent. Our goal is to generate between $100 million to $200 million in free cash flow in 2020. And over the long term, we intend to invest half of our available free cash flow into the business and return half to shareholders.
In summary, we are executing on our strategy in order to drive long-term sustainable profitable growth and add value to our shareholders. I would like to take this opportunity to thank our employees for their hard work and dedication, our customers for their support and loyalty and our shareholders for their continued support of Celestica. We look forward to updating you on our progress over the coming quarters.
With that, I would now like to turn the call over to the operator to begin our Q&A.