Mike Yates
Chief Financial Officer
Well, I mean, from a -- again, from a 2025 perspective, we're not going to give any guidance today or speak to that, right? We're in the process of working through our budgets in our view on 2025. From an Outdoor perspective, Neil went through a litany of things in the prepared remarks that will show up in the transcript of improvements that the team has made, right? And they've done a wonderful job dealing with driving productivity, driving the simplification, working with suppliers, resourcing products, changing processes to take cost out of the business. I think the takeaway that everyone should hear on the Outdoor side is we have rightsized the business here in '24 from a cost standpoint. We've improved processes. We've improved the mix of our inventory. We've leaned into our best products that I just described in the last question, right? And we're selling more of our A styles, right, that have the higher margins, higher gross margins and higher volumes, where we actually sell more of those products to our best customers. That's exactly what we want to do. That's the baseline. Once we've established that in '25, I think growth comes, right, on top of that. And that's why we're confident that whether we get a top line growth or, I'll call it, a market tailwind from improving market conditions -- because to be clear, both segments, in the Outdoor space in general, still in a recession. I think we said that again in our prepared remarks, both the Adventure and the Outdoor space is still in a recession coming off the highs from 2022. But we're well positioned to grow profitably. And if we get a tailwind with the market, that will only fuel the top line and then the operating leverage that follows when the top line expands. So we feel very good about that. From an Adventure standpoint, the same could be true. We've made several investments around e-commerce, around -- Mat covered in detail the efforts around new products, in development of new products, both at the MAXTRAX business and at the Rhino-Rack business. Several of those will launch in '25, right? So we are trying to self-help ourselves through new product development. We're trying to drive enhanced e-commerce business, where obviously, our margins are better, right, and that's easy to sell accessories through the e-commerce platform and the margins are better because we -- but we're also working to make it easier for consumers to acquire, what I'll call, racks, right, and through introduction of new fits, right? We have spent an enormous amount of time and engineering resources to improve and to simplify the fit that the rails and bars, not just the platform racks but the rails and bars and how those attach to vehicles, and we're targeting fit over for -- over 180 different vehicles, which is a strategic shift from what we were talking about two and half, three years ago when we bought this business, right? So we're trying to build up the, what I'll call, the available market for both the platforms and more importantly, for the crossbars, right? So that's something we're excited about in 2025. So I mean I think as we think about 2025, it's all about scaling the Adventure business, and it's all about continuing to simplify the Black Diamond business, all of which -- both businesses and we'll have better operating leverage as the market become tailwinds and the markets begin to grow.