Yes. You bring up a really great point. When I went the MBA school, the world was Super Fan brands, but we didn't really call them that yet obviously, but we thought of it from make phenomenal product, go out and sell the heck out of it and then market it. What we have learned, and became a critical understanding either specifically at Clarus in our operating model is that first, you have to make innovative product. Number two, you better have the supply chain that can not only produce that product, but ship it, deliver it, fulfill it on time and be easy-to-do business with then go out and sell it, then go out and market it. We see huge opportunities for Rhino-Rack business. We see current strong product in the pipeline of the existing line that hasn't been maximized in the first distribution, the automotive side, let alone the OEM or the outdoor side. The second, and literally became the big focus. And again, part of the reason for Aaron's promotion and bigger role of that of the operation side is because at the end of the day, if we cannot produce it and deliver it and logistically get it to the right warehouse at the right time, all the rest of it falls out the window, you don't need a salesman, right. And so that has literally been the focus in the first six months. Now, as we do that and gain credibility through on time delivery and fulfillment with our key retailers, then when you come back to them with innovations and opportunities to expand that brand either deeper in the product categories that you have, or in adjacencies that are next, they're open to it. But as we all saw during the Precision Sports business in the last 12 months, if I went to somebody and said, hey, let me tell you about the new innovations we have in bullets or ammo, they'd say time out. When am I going to get the order book that you've had for the last 12 months that I haven't seen? Don't worry about innovation, just worry about shipping, then we'll talk about innovation. And so there is a true cadence to the operational model here. We believe we can grow this business significantly over the next 12 to 18 months with the current ranges by just delivering, supporting, fulfilling. The automotive side let alone the expansion – the outdoor side. While that also gives us the time to ensure that all the innovations that we're doing at Rhino and MAXTRAX are literally industry disruptive when we go to launch those probably in the 23-plus range.