Robert D. Marcus
Analyst · Bank of America Merrill Lynch
So, Jessica, maybe it makes sense for me to attack this one by walking through the different components of subscriber performance that were actually affected by the programming disputes. So not surprisingly, we saw some customer relationship disconnects. We also saw a suppression of customer relationship connects. And maybe the easiest way to highlight how much of that was generated by the subscriber disputes is to point out that in July, prior to the disputes, customer relationship net losses were basically flat year-over-year. So all of the action or all of the difference in customer relationship losses occurred in August and September, which is when the disputes were going on. In addition, what we saw clearly was some downgrade activity, bundled customers who dropped video, and that added to the PSU net loss function. I would point out that when we lost customer relationships, whether via disconnects or the absence of connects, in many cases, that carried over to high-speed data and voice. I think the biggest year-over-year delta actually came in Triple Plays. So we had 3 units associated with that. In addition to the direct impact, there's no question that the disputes resulted in a whole lot of call volume coming into our call centers. That had the impact of clogging up not only the care queues but some overflow into inbound sales. And unfortunately, in some cases, that made it hard for customers who, otherwise, were inclined to connect with us, it made it hard for them to actually get through to our sales agents. So the machine, clearly, was impacted by the disputes. There was no question that, that had a hangover impact that extended beyond the actual settlement of both CBS and Journal, although you'll recall that Journal extended for another couple of weeks after we resolved CBS around Labor Day. I'm not going to get into Q4. We came into this year with a change to our disclosure practices, which I think is a wise one, which is to not provide interim subscriber performance, less people jump to conclusions based on small periods of data, so I'm not going to go beyond that. On overall subscriber performance, I would take the opportunity to point out that the results we're seeing on promotional roll-offs is positive. We're doing a much better job keeping promotional roll-off customers. The actual disconnects associated with promo rolls, as I've pointed out, were flat, in spite of the fact that we had a very large spike in promo rolls coming through the system. Two good things going forward is that promo roll volume is going to decline, and I think we should expect that our performance in keeping the promo rolls that do come through will be at least as good as they were in Q3. So I feel good on the disconnect side going forward.