Robert Biesterfeld
Analyst
Good morning, Jack. Thanks for the question. So let’s talk first about market share gains. And this will be an oversimplification. But as I think of the market, there are really two types of freight in North America surface transportation. Let’s call it, complex freight and commodity freight, and that’s not meant to oversimplify and say that shippers that largely ship commodity freight don’t have some complex challenges.But in order to increase market share gains, each type of freight requires a different solution, both in terms of technology and execution. So in the commodity freight space, think about regular route freight, high velocity freight that moves largely via routing guides with fairly consistent or seasonal volumes.In this space, we’re investing in technology here to remove friction from both the customer and the carrier in order to maximize yield and efficiency for both parties. So examples of this would be, more accurate algorithmic based pricing, customer-specific rating engines, focused on real-time visibility, digital freight matching and taking manual steps out of the process, which align committed capacity to committed customer relationships, and also moving more towards multi-leg movements, right. So these are all examples of technology and operational investments in the space. Our ability to capitalize on these investments in technology along with our data and operational excellence is what’s going to drive market sharing – market share gain in that space.Within the more complex freight, our technology investments are less about driving efficiency and more around driving innovation to solve some really complex supply chain challenges. This involves everything from inventory movement to PO management to executing global on-demand supply chains from, frankly, from first mile to last. And this is really where that tech-plus mantra comes in as technology alone really can’t solve these types of problems.So beyond the types of freight that we’re moving, we’re also investing in technology, as you know, internally – both internally developed as well as commercial off-the-shelf software to make our overall business more efficient and our teams more effective. So examples of moving parts of our infrastructure from on-prem to the cloud, so that we can better capitalize on the advancement of data science, implementing a new CRM to help make our sales force even more effective, all these are incremental expenses in technology, where many cases, the expense is going to come before the value that we recognized. So likely there will be some delay between investment and return on that investment.