Christopher Pappas
Management
Yes. I mean, I think that over time 80%, 90% of the customers are not going to pick up the phone, right? So it's email, it's text and then it's using our online capabilities. As we get better and better, as that team continues to build, I think we have tremendous upside still in improving our website and improving our capabilities, even though we've come a long, long way. And it just creates a more dynamic addition to dealing with The Chefs' Warehouse. We have over 55,000, in some markets, 80,000 items that go through the system. So it's just such a great tool to support the sales team. I think you've heard me say for a while now, the sales force of the future are consultants. They don't have to do what they did years ago, be stuck at their computer waiting to take orders. I mean, I remember when we started the company, it was paper and pencil, right? So laptops were great. They freed up salespeople. They couldn't go on the road and then pull over. When they got Wi-Fi, they can take orders from the road, from hotels. And now that I think the next big jump is the customers are placing their orders. Salespeople are checking in, referring items, suggesting, they're becoming solution more solution type of consultants. And as that continues, the customers are finding more items online that they didn't know we carry or they're changing menus and they're searching. And that's where really our strength is. We have the long tail; we have so many different types of gourmet items and solution items. And I think that's what's helping the margins. I think that's helping placements. We saw in a year that all we heard about was the headwinds of the restaurant industry, customer counts were down, people are spending a little less. And we had a tremendous year, I think, because of the tools we've added and of all the training and the salespeople were aligned with us. And I think that's just going to continue now and we haven't even really implemented into our protein divisions in some of our new companies. So I think we have tremendous upside as we continue to mature.