Robert Evans
Analyst · Sidoti & Company
Thanks Bill. Well, we had quite a Kentucky Oaks and Derby week. By week here, I mean the period of time from our opening night event on Saturday, April 28th to the Kentucky Derby itself on Saturday, May 5th. And as always this soon after the event, these numbers are preliminary and are subject to change.
Total attendance for the week was 349,700, down 3% from 2011. Fortunately, on the Oaks and Derby days when ticket prices are at their highest, attendance increased. Total all sources handle for the week was 253.5 million, up about 22 million or 9% from 2011.
While still preliminary and subject to change, Oaks and Derby week EBITDA will likely be about $4.5 to $5.5 million higher than in 2011 and will be a new record.
The week kicked off on the Saturday before the Derby with our opening night event. 26,527 fans braved the severe weather forecast only to find that the weatherman was right. With the onset of an intense and frankly scary thunderstorm featuring golf-ball sized hail, we had to suspend racing for a little over an hour so that the horses and humans could seek cover. As you might guess, this did not help our attendance or handle numbers.
Attendance on opening night was down 30% from the 38,142 in 2011. This decline accounted for the entire decline in Oaks and Derby week total attendance. All sources handle at 6.5 million was off 27%. We don’t conduct live racing on the Sunday or Monday of Oaks or Derby week. Attendance and handle on Tuesday, Wednesday, and Thursday were essentially flat with 2011’s numbers. In total for these three midweek days, we had a little over 45,000 attendees and $20 million in all sources handle.
On Thursday night we help our third Taste of Derby event. This year we moved the event to a new venue to accommodate larger crowds. Attendance increased 13% to 1,407, nearly double the attendance of the first Taste of Derby in 2010.
With the outstanding support of the 19 world-class chefs from around the world and from our wonderful sponsors, we used Taste of Derby as our fundraising vehicle to support hunger-related charities. This year Taste of Derby raised over $56,000 for hunger-related charities.
The all-time records started to fall on Friday, Kentucky Oaks day. Oaks attendance at 112,552 was the second highest ever. 2010’s 116,046 was the all-time high and we were up 2% over last year’s 110,112. Weather again plagued us on Oaks day as an oncoming severe thunderstorm forced us to evacuate the infield for the first time in our history that we’ve ever had to do that, and that delayed racing by nearly an hour.
Similar to opening night’s hail storm, the Oaks day storm had a pretty dramatic negative effect of handle, particularly on track handle. Nonetheless, all-sources Oaks day handle of 39.9 million was a record, up 7% over 2011’s 37.5 million, which was the previous record.
There are over 40,000 thoroughbred races conducted annually in the U.S. The Kentucky Oaks is the third biggest race in the U.S. in terms of attendance and the sixth biggest race in terms of handle. As we’ve been saying now for several , we continue to believe that there is a growing financially viable market for high-quality thoroughbred racing combined with compelling entertainments elements. That is what opening night, the Kentucky Oaks and the Kentucky Derby, are all about.
Oaks day, again, produced a significant results for our charitable interest generating an excess of $150,000 for our fundraising partners, Stand Up To Cancer and Kentucky First Lady Jane Beshear’s Horses and Hope Breast Cancer Program. Since we started our now famous Oaks day PINK OUT in 2009 and our Taste of Derby event in 2010, we have raised over $700,000 in support of cancer-related and hunger-related charities.
Then there was the Kentucky Derby day; pick a record and we probably set it this year. Attendance was a record 165,307 up from the previous record of 164,858 set last year.
All-sources handle for the 13 races on derby day totaled a record of $187 million, up 13% from last year’s $165.2 million, and 7% above the previous record of $175.1 million set in 2006.
Handle on the Kentucky Derby race itself was $133.1 million up 19% from last year’s $112 million and 12% higher than the previous record of $118.4 million set in 2006. We didn’t set a record for our TV ratings but it was still a terrific telecast. I literally just got the viewership and national ratings about 15 minutes ago, and viewership was 14.8 million, up from last year’s 14.5 million. The national rating was 9.0, up from last year’s 8.5. And at 14.8 million viewers, this year’s derby was the third most watched derby in 23 years since Sunday Silence won in 1989. We beat the final round of this year’s Master’s golf tournament, the Daytona 500, the Louisville Kentucky Final Four basketball game, and the NBA All-Star game. Since the Super Bowl, only two sporting events this year have had higher overnight ratings than the derby, the NCAA basketball championship game and the Ohio State/Kansas Final Four game.
In our digital marketing and online areas, most of our key metrics also set new records. Derby Nation on Facebook now totals a record 209,000 people up 33% last year. Our popular Kentucky Derby app has now been downloaded by 199,000 people. Total page views at our websites, kentuckyderby.com and kentuckyoaks.com over the weekend totaled a record 14.4 million page views, up 45% from last year. And twinspires.com had terrific Oaks and Derby days. For the two days, total twinspires.com handle on all racing totaled a record 23.8 million, up 19% over 20 million in 2011.
Over 37,000 unique players wagered via twinspires.com on Oaks day and over 69,000 unique players wagered on Derby day, up 23% and 15% respectively over last year. And we signed up over 27,000 new twinspires.com accounts on Oaks and Derby days, 15% more than in 2011.
In closing out this discussion of Oaks and Derby week, I want to congratulate Oaks winner, Believe You Can and her connections, and the Derby winner, I’ll Have Another and his connections. And I want to thank the horsemen and the over 11,000 full and part-time employees who make these wonderful events happen.
So a great first quarter and a great Kentucky Oaks and Derby week. What’s next? Let me update you on two other developments. With 2013, next year’s Oaks and Derby, we will introduce the Mansion at Churchill Downs, the pinnacle of live sporting events experiences. Imagine enjoying the sumptuous surroundings of a fabulous southern mansion; the library, the sitting room, the dining room, the private bar, the veranda, the balcony, served by a private entrance and elevator and all with the most compelling view of the entire Churchill Downs Race Track. Private invitations were distributed at this year’s Oaks and Derby inviting recipients to be part of the mansion next year. If you’re interested you can register to receive more information about the mansion at www.churchilldowns.com/themansion. That’s churchilldowns.com/themansion.
And finally, Luckity. This summer, we hope to introduce an exciting new initiative called luckity.com. That’s l-u-c-k-i-t-y.com. Luckity.com is a mobile and online gaming platform that will offer fun, simple, exciting and easy to play games, with the opportunity to win real money. Luckity.com plays like a social game but pays like a real money game. It will be licensed, regulated and legal for U.S. residents. Now in a private beta, we hope to launch luckity.com this summer with initial set of games that will then grow over time. You can go to luckity.com today and sign up to be one of the first to play and win.
With that, Sean, we’ll be happy to take any questions.