Matthew Farrell
Management
Okay we are going to wrap it up now. So you know our long-term algorithm for organic sales growth is 3% to 4%, we are calling that again in 2013. As I said before we have three divisions, Domestic, International and Specialty products, so all three divisions we expect to be within that range. Our gross margin, you should all think of 2013 as a reset year for us. So we just required a business that has lower than company average gross margins. So we have four quarters that I have baked into our numbers into 2013. But keep in mind as we said in our release that we expect our existing business, base business to expand its gross margin 25 to 50 basis points. One of the things too is we about 60% of our most volatile commodity hedged as of today, so it again increases our confidence and our ability to hit that number on a full year basis. And then marketing, again, it's a kind of reset year for us and we’ve got four quarters of the gummy vitamin business. As you know it had historically a lower spend as a percentage of sales. We said we are going to take that up at not as high as necessarily through our other businesses. And the thing we watch most closely is share voice versus share market. So we're very, very keen on what is been spend in a particular category and making sure that we are more than competitive with respect to our investment in our brands. And then finally EPS, so you can see we are expecting 14% EPS growth in 2013, and this is a summary page. So 3% to 4% gross margin marketing kind of flattish, but remember as I explained the acquisition had some impact on that. Lots of leverage on SG&A, so round numbers as you know, our long-term algorithm is to expand operating margin 60 basis points, so we expect to do that again in 2013, and you know the rest with our dividend increase today of 17%. We have a dividend yield of about 2%. And this actually 2012 is the 12th consecutive year that Church & Dwight has grown earnings per share of 10% or better and you see the 10 for 20 club there, so our idea there is by 2020 that we would have done it 20 years in a row. So 2013 would be the 13th year that we are shooting for. And now we are ready for questions.