RobWillett
Analyst · Berenberg Capital Markets.
Yes, deep learning is a technology that's changing and expanding the serve market of vision, right. And the D900 really brings very powerful techniques for inspection, particularly on to this world best selling smart camera platform we own called In-Sight. And In-Sight has tens or hundreds of thousands of users who know how to program and it and now they have all these extra tools available to them in the D900. So and what's wonderful is that's a very wide spread product, there's pretty much all the markets that we serve. And so it's bringing that technology, I think we would expect, yes, automotive, but really almost all the markets that we serve, we expect the D900 to be a big player. Where it might be less of a kind of a move to growth overall would be in Asia, where it tends to be more interesting using PC based vision software is loaded on two powerful computers and used in the factory. And that's generally not used in other markets in that way. But fortunately, in that market, we now have Sualab. And the technology we acquired there, which is very powerful on PC platforms, and useful for inspection. So Cognex, when you launch a new product, you don't see hundreds of millions of dollars in the first year, this is not like a consumer market, right. So normally, it can tend to ramp and we can -- it can approach a peak in the third year. So I would sort of, I would attempt to your expectations, but the initial signs we see in the first six months in terms of its ramp are as good as any I've seen, or what I really like about it is, it's getting us to new customers who couldn't use machine vision because it was either too difficult, or it couldn't do the inspection that they currently use, or it's going to existing customers who have applications and tasks they couldn't do before. And now we can do for them with the D900. So we're excited about expanding our serve market. Then to give you kind of another data point, if you joined -- if you were with us our at analysts meeting last year, we sized the deep learning market globally and machine vision at that point at about $100 million and we said we thought it was growing at 75%, right. So the ease of use is helping annually, 70% annually. The ease of use certainly is helping you to broaden that application served and the speed of adoption and that may give you a sense of scale about what the overall opportunity is for technology like that.