Rob Willett
Analyst · Robert W. Baird. Please proceed with your question.
Yes. Hi, Rob. I think -- so, you're right, we at Cognex expect automotive, which is our second largest industry and accounts for about a quarter of our business overall, we expect that vertical market to grow more slowly than our overall business. We've kind of said around 10% is what we expect that to do. And you're right, it's been overachieving that by a good amount, this year. Why is that happening? I would say, it has to be a very broad number of reasons, as you kind of hinted at. Our products are becoming more powerful and easier to use and more competitive. And I think we're being much more recognized by global automotive companies and tier 1 companies. So, I think that's helping. We've added a lot of salespeople who are more able to penetrate, particularly tier 1 automotive suppliers overall. And then, there are ongoing trends which probably have more life in them than we perhaps thought, for instance, vehicle model changes, phasing out of sedans and increasing of SUVs, these option of electric, but I would also say hybrid engines, particularly seem like it's got a lot further to run than perhaps we thought. Although we read so much about, all of us, autonomous vehicles and electric vehicles, certainly the major investments still seem to be more in hybrid engines and more energy efficiency engines at the moment. And then, another factor is China. China increased at the fastest rate for automotive of our major geographies and continues to perform very well for us. So, it really is a broad range of issues, Rob. But, the trend continues to be good.