Gus Halas
Analyst · Barclays
Thanks, Bill. In the third quarter, we delivered both significant top line growth and sizable increase in earnings versus a year ago. This makes 6 out of the last 7 quarters that we have grown revenues, reflecting our increased focus on marketing, brand building and innovation to drive customer demand.
Margins in both Garden and Pet segments rose during the quarter, something we haven't been able to say for quite some time. We saw a substantial growth in our Pet segment, in which revenues increased by 19% on widespread strength across many of our categories, particularly in flea and tick.
Our Garden sales also grew by 2%. Lori will cover the results in more detail in the call. We are seeing the team's efforts bear fruit in the form of increased sales and market share gains. We're taking more aggressive stance, positioning our brands and educating our consumers about our products. And these messages are resonating with our consumers.
Last year, we put marketing muscle behind our grass seed and gained significant share. This year, even in a down market for grass seed, we further grew that share, thanks to the performance of our Premium segment [ph] even as we faced strong advertising blitz by one of our major competitors.
In our Control Products business, we also gained market share, particularly in the categories where we focused our advertising and promotions. AMDRO and SEVIN are doing especially well. We expect to grow market share even more next year with what we believe is game-changing innovation we will be bringing to market.
In our Pet segment, our flea and tick business was a home run in the third quarter, helped by new distribution and innovative new applicator used to apply product on the pet and the first TV advertising we have undertaken in the category, which helped drive triple digit growth.
We continue to believe that by applying the same processes and best practices, we can drive success in other product areas. With respect to our operations, we have successfully addressed the manufacturing and distribution issues we encountered last quarter, which caused us a great deal of difficulty in fulfilling some orders. We have made adjustments and taken actions in several areas to reduce the risk of future problems, even though transformation of this magnitude always, and I underline always, have some unexpected consequences.
We're working hard to minimize disruptions in the future. Some of the actions we're taking include: rolling out improve processes and procedures to handle manufacturing challenges; improving the accuracy of our supply chain forecast through an upgrade of tools and processes; implementing an enhanced sales and operation planning organization, along with improved processes to deal with our new line startups and change in active ingredients; implementing software to accelerate packaging and design changes; introducing a new stage and date process to promote cross-functional coordination and speed up launches of new products. As we move forward, we expect to benefit substantially from these changes as they're being fully implemented.
Our transformation is progressing well on schedule within our 2- to 3-year time horizon. The growth has been enabled by wide scale changes we have made in our sales and marketing initiatives, including innovation, customer focus, consumer insights and positioning of our products. We have also strengthened our marketing team, adding more than 100 classically trained professionals over the past 2.5 years, while reducing our overall headcount.
Let me now give you an update on the metrics we laid out on our year-end call last November. With respect to our goals of reducing our run rate cost by $30 million as we exit calendar 2012, more than $20 million of the cost-reductions are currently in progress, including procurement, facility consolidation and headcount reduction savings. Remember, not all the $30 million will fall to the bottom line as we invest back in the company to bring about the transformation and build the business.
We have reduced our SKU count by 13% year-to-date, nearly doubling where we were last quarter. We're on our way to achieving a total of 30% to 35% SKU reduction target by the end of 2014. While we close no additional facilities in the third quarter, we still expect to close 2 in the fourth quarter. This will bring our total reduction for the year to 8 out of a total of 66 facilities as of the end of fiscal 2011.
We're integrating Lean Six Sigma in our operations to drive continuous process improvement. We're well on -- underway to further develop black and green belts. We have reduced the number of ERP systems to 7 from 11 at the beginning of the fiscal year. We retired 2 legacy systems since we last spoke. We continue to expect to be down to 2 by the summer of 2013.
Moving to our inventory reduction target. Our stated goal was $60 million to $70 million of inventory reduction by the end of the year before taking into account sales growth. While we expect to achieve 1/2 to 2/3 of the inventory reduction goal, we do not anticipate reducing inventory by the full target. Our year-end inventory levels will be impacted by inventory required for our new-product launches, strategic inventory purchases and level of inventory required to support our customer requirements. With some major retailers keeping their inventories as lean as possible, it is necessarily for suppliers like us to have the ability to deliver more rapidly and more often. This means we have to make sure sufficient inventory -- we have sufficient inventory to meet what might be less predictable order patterns in the future. While we will not achieve full inventory reduction by year-end, we will make significant progress. We are continuing to seek to drive down inventory levels and expect significantly better inventory turns as we move along with our transformation.
From a headcount perspective, we have reduced our census from 4,300 at the beginning of the year to 3,800 at the end of the third quarter as we continue to drive efficiencies and productivity. A year ago, I said our employee base is one of our most important priorities. We've focused on developing, training and educating our people. Since then, we have developed succession planning, implemented standard performance evaluations, trained our sales force, leveraged skills across the organization and begun to provide career pathing for high performers to advance within our company.
So that's where we stand on our metrics. All in all, we are progressing in line with my expectations. We are positioning the company for long-term growth. We define master brands; a more efficient, scalable infrastructure; and of course, great products.
With that, I'll turn it over to Lori.