Mark Rohr
Analyst · Wells Fargo Securities. Please go ahead
Well, I think as we roll through this and we're getting everything's getting traction, I mentioned a few things that we've been able to overcome and address that have supported our higher guidance. One is that we – this machine continues to work very, very well and it's in the phase up, if I’m say that, pretty steep pressure on short-term on raw materials and the energy. And so we've had to push a lot of pricing, and it's a real testament to the quality of the portfolio that we've been able to do that and not really suffer tremendously in volume or anything else. So we want to do -- in some ways, we kind of wanted that environment to really demonstrate to ourselves that we really have the power that we thought we would have and that's been the pretty good story. The ability of the industry to accept and support the kind of level of pricing that Todd and company are seeing out there has also been good. I mean, we're not seeing people run through the words, we're seeing demand stay pretty good in that. We're not seeing big substitution. I'm looking at Todd when I say that. But – so even though it seems like these are big horrific moves, from our point of view, they're not that big. It's just a combination of lots of those small things that have got us to this point. And the customer acceptability was pretty good. We're driving about $40 million year-over-year of internal price being transferred to downstream businesses. And for the first time – and I think our history, we've been able to get through to all those businesses. So we've not seen a deterioration of our margin because of recalcitrance on the parts of other markets out there accepting that drive. So those things just tell me that the level of value that we generate in this business, plus or minus a little bit, is okay, is good. And that gives us the ability to step out, and we're pretty confident of higher levels as we end this year. I'm going to roll into that. I made a comment about fourth and first. We've done a lot of work in this regard and we see, typically, 3% to 7% margin fall -- I mean, not margin, but volume falloff in the fourth quarter and also the first quarter. So think low seasonality impacts of – seasonality impacts from coatings and Chinese New Year kind of thing. And last year, we didn't have that. So Frank, I believe this year, we'll have it. It's kind of my got it. It happens almost every year. And if you roll that through, that could be maybe a $50 million kind of impact for that business if you look at a little bit of volume, a little bit of price, a little bit of turnaround in here. So that's what you see kind of baked into our numbers. So a good strong third and then a step back a bit in the fourth. And as you look at next year, I think it will be the same. We'll start a little bit slower in the business, and then I think we'll be right back into some pretty powerful levels like we've been running so far this kind of year-to-date.