Blaine Browers
Analyst · Jefferies. Your line is open.
Sure. What we see internationally is let maybe start with the customer dynamic first. In the U.S., we think law enforcement agencies, you have much more fragmented agency, right, smaller agencies, if you think about -- if we just think here in Jacksonville. I guess, within hours’ drive, there's probably at least half a dozen, maybe a dozen different law enforcement agencies. As you move overseas, what you tend to see is larger, right, in some cases, national police forces or larger state police forces and in some cases, no city police forces or law enforcement agencies. So you tend to have these larger tenders, which attract more competition. And I think it's very common in other industries I've worked in, is it more often than not in those tender situations in Europe, it's needs back lowest price. So a lot of the work from our team becomes how do we entrench ourselves, differentiate our products for those tenders to allow for that? The pricing, in general, I would say, is lower. Again, that's true in this industry and true in other industries I've been a part of as well as Brad. But that doesn't mean they're not profitable because of the size of the opportunities, what you typically have on the SG&A side is less SG&A in Europe versus the U.S., right? Just because in the U.S., you're having to reach out to a lot more distributors, a lot more law enforcement ages to create that pull, heavier SG&A load wires where you go into Europe, it's a much lighter SG&A load. You're just not having to go out and win as many customers have as many conversations. It's a little more focused.