A - Mike Fister
Management
Yes, and I can never say anything briefly, but I will try for a second. India, China emerging geographies in general, I think are a great opportunity, and whether it's the IBMs and the multinationals going over there in Greenfield spaces. Those are opportunities for us. And I think as you point out, as we're talking before, the fabless community in general is a huge opportunity because it is a seed expansion and it's a place where the people are tremendous intellects. I mean, master's degrees, Ph.D.s are commonplace without tons of practical I will say, experience quote/unquote for having developed a wireless chip or whatever their target focus is. The sub developments in China represent huge opportunities around consumer electronics, automotive electronics and across all of those geos, it's all very, very good. So the thing that bridges that gap is the kit orientation, because you take the foundation what we've got and you take the methodology and then people just use it. They don't have to redo it. We are going to exploit that distribution-wise by a combination of three things, one, we're doing some stuff direct. We're doing that in the big opportunities, the big customers, with sales and application engineer forces as you are used to seeing from us. Then, we're doing it through an alternate channel as Kevin calls it, which allows to us take more advantage some of the value-added reseller base and we are doing that first with the most mature technology like front circuit board and then moving upscale and I think low-end digital is a good opportunity for that next. And then the third thing, we're going to pile some other models. We have talked a little bit about some kind of a, ASP models that allow us to be able to support software environment with also application support, that I think could be very engaging for that part of the world, so once again it bridges the gap, and sometimes these people want to spend money a little at a time as opposed to in big gulps. So, it's a complex strategy with lots of moving parts but I think your intuition is right. We see it as an opportunity for growth. It has to be packaged that way and I don't think doing whole drinkfuls is going to be the way to get the most effective leverage out of it. And I think we have got a good component of both technology and approach that makes us a good, a good possibility for, penetration. Significant penetration.