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Cardlytics, Inc. (CDLX)

Q4 2021 Earnings Call· Tue, Mar 1, 2022

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Transcript

Operator

Operator

0:06 Good day, and thank you for standing by. Welcome to the Cardlytics Fourth Quarter 2021 Earnings Conference Call. At this time, all participants are in listen-only mode. After the presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised today’s conference maybe recorded. [Operator Instructions]. 0:35 I would now like to hand the conference over to your host today, Kirk Somers, Chief Legal and Privacy Officer. Please go ahead.

Kirk Somers

Analyst

0:49 Good evening, and welcome to Cardlytics fourth quarter and full year 2021 financial results call. Before we begin, let me remind everyone that today's discussion will contain forward-looking statements based on our current assumptions, expectations and beliefs, including expectations about future financial performance or results, our financial guidance for the first quarter, our ability to achieve key long-term priorities, the increase in MAUs or monthly active users connected to our ad server, our new user experience, the increase in ARPU or average revenue per user, our cash position, the impact of COVID-19 on our business and the economy as a whole, the sufficiency of our capital structure, economic recovery across verticals by the end of 2022, including the improvement within the travel vertical in 2022, maintaining 30% annual growth rates, achieving positive cash flow by the end of 2023, plans for Entertainment and their content, adding new FIs or financial institutions and open banking partners, growth of Bridg, our margin profile, continued momentum in 2022 and the anticipated benefits of our acquisitions of Dosh, Bridg and Entertainment. 2:02 For a discussion of the specific risk factors that could cause our actual results to differ materially from today's discussion, please refer to the Risk Factors section of the company's 10-K for the year ended December 31, 2021, filed with the SEC. Also during this call, we will discuss non-GAAP measures of our performance. GAAP financial reconciliations and supplemental information are provided in the press release issued today and the 8-K that has been filed with the SEC. Today's call is available via webcast, and a replay will be available for one week. You can find the information I've just described on the Investor Relations section of Cardlytics' website. Please note that a supplemental presentation of our fourth quarter results has also been posted to our Investor Relations website. 2:44 Joining us on the call today are Cardlytics' CEO and Co-Founder, Lynne Laube; and CFO, Andy Christiansen. Following their prepared remarks, we'll open the call to your questions. With that, let me turn the call over to Lynne. Lynne?

Lynne Laube

Analyst

2:59 Thanks, Kirk, and thank you to everyone for joining us on our fourth quarter and full year 2021 earnings conference call. We are pleased with our Q4 results, which exceeded the high end of guidance for billings, revenue and adjusted contribution. The strong performance comes as we continue to make progress across our strategic priorities, which include increasing the number of marketers working with us, bringing our solutions to new advertising verticals, including agencies, evolving the Cardlytics platform with the new ad server and ads manager as well as the integration of Bridg and Dosh and being strategic in our work with our bank partners. I'm proud of the Cardlytics team for finishing the year strong and continuing to execute our multiyear strategy. 3:38 Now let's turn to some highlights for the fourth quarter. Billings increased 42.6% year-over-year to $134 million. Revenue increased 34.2% year-over-year to $90 million and adjusted contribution increased 48.5% year-over-year to $44 million. Our Q4 results reflect year-over-year growth across all of our advertising verticals and growth over 2019 in every vertical except travel. All sales verticals contributed to Cardlytics achieving its highest billing quarter ever in Q4 and growing the number of advertisers with over $1 million in ad budgets by 46% year-over-year. 4:14 Let me share some specific examples of what we accomplished. Our direct-to-consumer team had another strong quarter. B2C has become a significant part of our business and has grown to represent nearly 30% of our ad budgets. Traditional Cardlytics verticals like restaurants are also realizing synergies as we expand our platform. For example, a top client in the quarter was the result of a cross-team effort between our restaurant and agency verticals, which also shows that our agency strategy is bearing fruit in more ways than one. Speaking of agency…

Andy Christiansen

Analyst

12:29 Thank you, Lynne. We're excited to welcome the team from Entertainment. Similar to Dosh and Bridg, we believe this acquisition creates many opportunities to increase the variety and quality of our offers on our platform, bringing value to both our bank partners and their customers. At less than 2x revenue, the Entertainment acquisition aligns with our strategy to diversify our content. And given our MAU scale, there's a clear opportunity to unlock the value in this business. We used a small amount of cash for the acquisition and our balance sheet and liquidity remain strong. Cash and cash equivalents at the end of the year total $233 million, compared to $237 million at the end of Q3. 13:09 Our $15 million loan facility also remains undrawn at this time. And while we're always evaluating our capital structure, we see no immediate need to raise additional funds. We believe we have sufficient liquidity to carry out our strategy and expect to reach cash flow positive by the end of 2023. As Lynne mentioned, we were quite pleased with our fourth quarter results, which provide a glimpse of the scale and power of our platform in a more favorable operating environment and why we're confident that we have a long runway for continued growth. We also believe our clients are better adapting to a unique environment where labor and supply disruptions continue to persist. 13:46 Before I dive into guidance, I'll share a few more financial highlights. Billings, revenue and adjusted contribution in Q4 all exceeded the high end of our expectations. On a year-over-year basis, billings increased 42.6% to $134 million. Revenue increased 34.2% to $90 million, and adjusted contribution increased 48.5% to $44 million. Adjusted contribution as a percentage of billings was 31.3% for the Cardlytics platform, which is…

Lynne Laube

Analyst

20:19 Thanks, Andy. This is a solid quarter, we're cautiously optimistic that we will achieve our goals, despite the risk present in the global economy. We're happy to open up the call for your question.

Operator

Operator

20:31 [Operator Instructions] Our first question comes from Douglas Anmuth with JPMorgan.

Douglas Anmuth

Analyst

20:49 Great to stay on for Doug. Thanks for taking the question. I have two. so first one for Andy. You talked about your expectation of exceeding that 30% for this year. And I guess with the visibility that you have so far in 1Q, like what do you think is the biggest risk to achieving that number? Is it ongoing recovery from the pandemic? Is it Ukraine or supply chain or -- if you can qualify that a little bit more, that would be helpful. And then secondly for Lynne, you talked about the 50% of revenues being connected to the new ad servers by year-end 2022. Could you talk about what's needed to get to that? Is it just Bank of America? Or do you have to have another bank be connected to ad servers to achieve that number?

Andy Christiansen

Analyst

21:34 Hey, thank you. Yes, this is Andy. Look, I think like I mentioned, we saw some volatility month-to-month right across our different verticals, geographies. And I think the 30% growth rate that we quoted, I think the environment will continue to stabilize. And I think if we see some consistency there, I see a recovery. I think we've got a ton of confidence that we're going to be over 30% in a good, favorable environment. I think to your point, right, there are a lot of uncertainties. I think when we look out and see the building inflation, that may not have as much of an immediate impact. But persistent high inflation over time will certainly have an impact on discretionary spending. And I think there are some other things as well. We do see labor and supply challenges still lingering. And so we're trying to navigate that environment. But I think as long as we're seeing some consistent improvement throughout the year, there's no reason why we can't achieve our target growth rate of 30% not just this year but, I think, for several years.

Lynne Laube

Analyst

22:47 And then on the MAU question, there's actually multiple paths to get to 50%, which we're working all of them simultaneously. So any one of our larger banks would do it, a couple of our smaller regional banks would do it. So we're working multiple paths to try and not only hit that number but actually hopefully beat it. But at the same time, if one of the big ones doesn't go in 2022, it'd be really hard potentially to make it. So we're going to start hedging our bet here and working all paths at the same time.

Douglas Anmuth

Analyst

23:22 Got it. And then if I can ask a follow-up question to you, Andy. So assuming you hit that 30% growth rate for this year, how should we think about the cadence of investments in '22? And taking the presentation, you talked about getting to cash flow breakeven in 2023. But could we potentially see that this year?

Andy Christiansen

Analyst

23:41 Well, I think we've spoken about our goals for positive cash flow being at the end of 2023. I think we see a path to that as we continue to gain scale and get good momentum with all the things that we talked about regarding our strategy, right? There are a lot of great opportunities ahead for us. And as we start to realize too some of those new things in the market, we certainly have some tailwinds. I think as it relates to 2022 specifically, we're planning for some investments in our sales and technology teams. And we also have some additional costs that we're going to be incurring related to the cloud migration. I think that timing of that is a bit uncertain, and we'll certainly update people as we kind of go through that journey there. But those initial costs, along with some of the inflationary pressures that we and many others are dealing with, I think that it's likely we're going to see an EBITDA loss, which is going to be larger than what we experienced this year. I think the degree of that is going to depend somewhat on the timing of some of the investments we're making. But that's kind of a good way to kind of think about our EBITDA and cost structure.

Douglas Anmuth

Analyst

24:56 Thanks for the clarity.

Operator

Operator

25:00 Our next question comes from Jason Kreyer with Craig-Hallum.

Jason Kreyer

Analyst · Craig-Hallum.

25:04 Great, thank you. Nice results this quarter. I'm wondering if he can maybe just dissect the Q4 performance a little bit more. If you can highlight just some areas of outperformance. I don't know if that's best done on like a vertical basis or another way, but any more color would be great.

Lynne Laube

Analyst · Craig-Hallum.

25:22 Yes. I mean, honestly, Jason, this is Lynne. We outperformed in just about every vertical in every sort of sector. So whether you think about a vertical like a restaurant or whether you think about our performance with agencies, it was just a really solid quarter. We hit on every kind of dimension that you can hit on. So I'm not sure how much more color I can give there because like I said, pretty much every vertical was up except for travel, which we discussed. And we're feeling really optimistic about travel going into next year, given the momentum we have with co-brand partners. So it's just a solid quarter across the board. Nothing was more than expected…

Jason Kreyer

Analyst · Craig-Hallum.

26:01 That’s fine. Broad-based outperformance is a good thing, so that's okay. I wanted to follow up to one of the last questions. You talked about multiple different routes to hitting that 50% objective. Curious, when you talk to banks, whether it be large or small, what are the pushbacks that you're hearing for onboarding? And how do you overcome that?

Lynne Laube

Analyst · Craig-Hallum.

26:24 Yes. So for most of the banks, the major pushback is -- it's not really a pushback, it's just the technology project. We got to get in the queue, and so that just takes time. That's the issue for most of the banks. There are still one or two banks that are really evaluating the move to the cloud because that's an important part of the overall technology stack. I think we're going to get them all there. I've said that before. But some are still in the process of just getting comfortable with the cloud. Most are just figuring out when and how they're going to stick this into their roadmap.

Jason Kreyer

Analyst · Craig-Hallum.

26:58 Okay, and then Lynne, can you just go over a little bit on entertainment? Once again, I know you touched on that in your prepared remarks, but maybe just a little bit more on what they do and then what that looks like when you get that integrated?

Lynne Laube

Analyst · Craig-Hallum.

27:09 Yep, yep. So for those of you who are a little bit mature in age like myself, you may remember when you were younger, you had your giant coupon books that had just a bunch of local content. I had to sell them for sports teams or being on roadmaps and things like that. I know we weren't allowed to go anywhere unless we had an Entertainment coupon to use, at least in my family. But that's what it is. It's just all digital now. So they've got sort of two components to their business. They've got a direct-to-consumer app that you can log in as a customer, download the Entertainment app and get all of those really rich coupons digitally. And then they also work with publishers. Most of their publishers are non-FI today. But they work with publishers to provide that content to them to enhance loyalty programs and things like that. 28:00 So obviously, taking that digital content and putting it on our MAU scale with our banks is a pretty compelling proposition. We got them for a very, very good price. And I think we can dramatically increase the value that they can create for us, the multiples, et cetera, given how impacted they were with COVID. So it's a very small acquisition, but we're actually pretty excited about it. And one last point I'll make, and I know I said this in the script, but I do think it's an interesting way for us to penetrate banks that are not quite yet comfortable giving us their data. But let's give you some of our content, let's give you some of our technology and then let's slowly work our way into getting your data. I think it could be an interesting Trojan horse for us as well.

Jason Kreyer

Analyst · Craig-Hallum.

28:47 All right, I appreciate all that color. Thank you.

Lynne Laube

Analyst · Craig-Hallum.

28:51 Thank you.

Operator

Operator

28:53 [Operator Instructions] Our next question comes from Kyle Peterson with Needham.

Kyle Peterson

Analyst · Needham.

29:03 Hey, good afternoon, guys. Nice quarter, great to see the results. Just wanted to touch a little bit on the potential for SKU level offers and your integration of Bridg. It seems like the ARR in Bridg is progressing really nicely. I think you talked about some potential SKU-level offers kind of with US Bank or other banks on the new ad server previously. Just wanted to see if you could provide any color on how that's coming along and what potential impact from the biller side of the funnel you're seeing from potential like CPG companies and such?

Lynne Laube

Analyst · Needham.

29:47 Yeah, yeah. So the product level – first of all product-level offers do require a new ad server. So you're not going to see a ton of additional momentum until we get more banks on the new ad server. The US Bank pilot was just that. It was a pilot. It didn't have a ton of scale because US Bank is a little bit on the smaller side. But the results were off the chart in terms of -- we saw not only lift in overall spend, but we saw lifts in basket and lifts in trips. So we're really excited about the results. But I think until we get another bank connected to ad server, we're not going to have much more to update on. But let's talk about just Bridg as a stand-alone sort of entity, if you will. Meanwhile, they're going out and we're getting as much scale as we can. So that when we do have another bank or more on the new ad server, we can actually start to sell these things kind of in mass at scale. And so Bridg's pipeline is super exciting to us in terms of how much momentum they have, just the momentum there is huge for us right now. And I think you saw it in the ARR. So while we're waiting for banks to adopt the ad server, we're out there scaling Bridg so that when both of those happen, we can go back at the same time.

Kyle Peterson

Analyst · Needham.

31:13 Got it. That’s really helpful. And then maybe if I could just get a follow-up in on kind of thoughts on the capital allocation through 2022. It seems that you guys have quite a few on the organic growth front. You have the Entertainment acquisition. Do you think there's potential for more, whether it's tuck-in M&A? Or how do you guys kind of think about balancing some of these near-term initiatives and integrating the Bridg, Dosh, Entertainment with some of your other strategic priorities over the next few quarters?

Andy Christiansen

Analyst · Needham.

31:50 So I'll start and Lynne, feel free to chime in. I think we don't have any immediate plans for any large acquisitions. But of course, we stay optimistic all the time. I think if there were to be anything in the near term or even the next probably 12 months, I think that the likelihood of it being a tuck-in is much, much greater than us doing anything of consequence. We did use a fairly small amount of cash for the Entertainment acquisition. The actual integration of Dosh is nearly complete. There are a few little things here and there, but those things are largely behind us that we're focused on. The Entertainment app integration should be fairly mild. We shouldn't see a significant uptick there in any type of integration work or cost. But I don't think there's anything of substance on the near-term horizon.

Lynne Laube

Analyst · Needham.

32:50 Yes. I mean I would agree. Entertainment, we can maintain it stand-alone and simply pump their content into our new ad server. So there's not a lot of work to be done there like the server was built with that in mind. Dosh is basically fully integrated. And Bridg is really a data integration, which we've already done to some degree. We haven't done it at scale yet, but we've already integrated Bridg data with Cardlytics data for several of our clients. So I would say the integrations are largely behind us.

Kyle Peterson

Analyst · Needham.

33:19 Great, that's really helpful. Thanks, guys, nice quarter.

Operator

Operator

33:26 That concludes today's question-and-answer session. I'd like to turn the call back to Lynne Laube for closing remarks.

Lynne Laube

Analyst

33:34 Well, thank you, everyone. We did – we had a solid quarter. We feel really good about it. We feel good about going into 2022 and the momentum that we have, yes, there are some short-term uncertainties out there. We all know that. But I do think we're going to see continued recovery. We feel really good about the momentum. Even if we don't see continued recovery in a few categories, like GAAP, for example. I think we can overcome some short-term headwinds. So we're feeling great. We appreciate everyone listening.

Operator

Operator

34:04 This concludes today's conference call. Thank you for participating. You may now Disconnect.