Patricio Jottar
Management
Okay. This is a very good question. Number one, I have mentioned it many times and I will repeat, we never reduce marketing expenses to improve our profitability because brand equity scheme in our business, to protect our market shares and to protect our business scales, and to protect our ability to increase prices, because without brand equity, you cannot sell volumes, nor prices in the market. And our brand equity indicators are getting maximum levels in Q2 2022. And we are very happy on this result, because it will give us a lot of confidence on the fact that we are moving in the right direction. That is number one. Number two, to keep scaling – screen our business. The reason why I've mentioned during this conference call the fact that our scale is there, because in this scale it's very difficult to keep efficiencies. Having said these two things, I will go directly to efficiency. So we have done many things, but everything we discover new opportunities to be more efficient. And we have this transformation few plan in place. We are placing the s objectives for 2023 and there's still room in many areas to be more efficient in sales and sales execution, definitely in our factory – factories, in leading logistics and distribution indeed. And we just implemented the same thing, replacing people soft in our operations and we're just categorizing these and we’ll bring a lot of efficiencies on the administrative side coming from this. Again, our business at the end of the day it's about brand equity, scale, ability to keep market shares, ability to have good prices and the ability to operate with a high level of efficiency. So those are the basics. In place that you should study, we are moving with a lot of determination in all these elements to recuperate profitability, because we feel uncomfortable on the profitability of Q2, definitely. And we expect to improve definitely profitability, particularly in 2023. I like to say to my team here in CCU, that it's possible to have a bad year. But we are never allowed to have two bad years in a row and putting all our efforts. And to have a good 2023. And again, we feel comfortable our ability to do this, particularly because the brand equity for our portfolios, the maximum levels in Q2, and we know what we need to do, and we are going to do this. Its great profitability.