Patricio Jottar Nasrallah
Management
Thank you, Thiago, for your 2 questions. I mean, of course, in both years, we have our own projections and I could give you a, let's say a, quantified answer, but as you know, we do not quantify the future. But having said that, it's true. In 2019, we decided to be very aggressive in expenses in order to enter into the market. We spend a lot of money in marketing, in sales force, in execution, in point of sales, in training and -- I mean, we put every single Colombian peso on the table to enter into the market. We expect to improve importantly our results on EBITDA basis in 2020. And in 2021, we expect it to, importantly -- and of course, in 2020, to improve our net profit as we have provide EBITDA, importantly. And we expect in 2021 to have a much better result in net profit without giving the upward price, at this stage but this is the trend.
In Chile, most of the schedule is not explained by -- I mean more proportion of the price probably was explained by the weight of the different categories. But most of the price categories explained, so most of the price is explained by promotion, right? It was very -- a quality, which was very promoted, particularly in the year. 2020 began in a very similar way than the last quarter 2019, probably it is volumes and it is the pressure, and price is probably similar. And difficult to predict what is going to happen in the year. So as I mentioned before, we are focused on keeping the good trend on volume, keeping on increasing but not losing market share in the whole beverage category in Chile has been our strategy. The recovery price, ideally, it's not possible to compensate it with volumes and efficiency. And by doing this, we expect to build a year where we have -- this is possible in terms of growth and good results in terms of profitability, which was not the case of 2019, as I explained before.