Scott Wells
Analyst · Barrington Research.
So, I will take a run at this from the U.S., and then, William, if you want to add anything internationally, we can touch on that, as well. So I guess, first and foremost, as you look at the recovery, you got to remember how things fell, too, because our printed assets did not fall nearly as far as digital did. And so part of why you are seeing the big growth in digital now is because it’s comping against significantly worse numbers. If you go back and look at our Q2 of last year, digital was hit much harder than printed. In terms of your question about advertisers making decisions, I think there is a variety of things going on and foremost, digital has an immediacy to it. And so, with advertisers reacting to things rolling out across the country, digital has given them a very convenient way to activate in markets as markets get more secure, more stable, and people get out on the streets more and things like that. I think we are developing different use cases for digital, whether it’s in the programmatic use case or roadblocks, or something that we are doing more and more of. There are just different use cases for it that advertisers use, whether it’s for a film release or for a new product launch or trying to sustain momentum in a place like a CPG-type product where they are looking to heavy up. Digital gives them the ability to do it. So, I do think digital, it has been a premium product since we developed it. It remains a premium product. It’s on some of our best locations that we have converted to digital. And so I do think it’s something that we receive very attractive economics for. And in this business, whenever you have demand strong, you see that dynamic. William, I don’t know if you would add anything incremental to that, as well.