William Eccleshare
Analyst · Barclays
Thank you, Eileen. Good morning, everyone, and thank you so much for taking the time to join today’s call.Now please turn to Slide 4 in the investor presentation. As many of you know, 2019 was a transformative year for Clear Channel Outdoor, as we separated from iHeartMedia. In the 10 months since we separated and became an independent publicly traded company, we have strengthened Clear Channel’s capital structure, delivered exceptionally strong results in our Americas division, which now accounts for about 70% of OIBDAN and delivered 7% revenue, 16% operating income, a 9% OIBDAN growth in 2019 and established a new path forward, which we believe will position the company for long-term success.These achievements could not have been accomplished without the contribution from our teams around the globe. Through their unwavering dedication, talent and hard work, they’ve positioned us to achieve our vision. As a unique mass-reach global media platform that delivers our clients’ messages across our distinctive portfolio of digital and printed displays, we’ve been able to capitalize on the expansion of the out-of-home industry, particularly in the U.S. as well as in some of our largest international markets. We believe the strength in these key markets is the result of the progress we have made on the four key pillars of our strategy: growing the out-of-home medium, technology leadership, customer focus and opportunistic expansion.Please turn to Slide 5. And we have good reason to be optimistic about the out-of-home industry. Based on data from Magna in 2019, the U.S. out-of-home industry increased over 6%, the UK was up 8% and the global market grew 6%. And the industry outlook is strong as well. Magna believes out-of-home will continue growing faster than traditional media and digital out-of-home will grow faster than online advertising. Globally, out-of-home is projected to grow at 4% CAGR from 2020 to 2024, and digital out-of-home is expected to grow 14%.In the U.S., Magna expects out-of-home to grow at a 3% CAGR, and digital out-of-home to grow 14% from 2020 to 2024. In addition, GroupM, the world’s largest advertising media company expects global spending on outdoor advertising, excluding China and Japan, to grow faster than any other medium other than online advertising. GroupM expects outdoor ad spending in the U.S. to grow mid-single digits over the next five years, expanding its share of total ad spend.Please turn to Slide 6. Our strategy is, first and foremost, to grow out-of-home share of total media spend, by leading the technology-driven transformation of the medium and to grow our share of total out-of-home spending by leveraging our distinctive asset base. Our digital network is a dynamic medium, which enables our customers to engage in real time, tactical, contextual and flexible advertising. And we believe digital display technology opens out-of-home to new advertisers, increases spend from brands that already advertise with us and enables yield maximization, and our results support this strategy. With our technology investments driving notable growth in 2019, digital, which accounts for about one-third of total revenues, excluding China, which has limited digital, was up 14%.Breaking that down a bit further. In the U.S., we have increased the number of digital billboards by 35 during the quarter and 92 over the course of 2019. We now have more than 1,400 digital billboards in the U.S., including street furniture displays. There are more than 1,700 digital displays. Digital revenue accounted for approximately 32% of our Americas revenue and was up 15% in 2019. In our international markets, we installed 792 new digital displays during the quarter and 2,103 over the course of 2019 for a total of more than 15,000. Digital revenue accounted for approximately 31% of total international revenue and was up 12% in 2019, excluding China.Moving to Slide 7 on the Americas business. One of our strategic pillars, customer focus, remained a key differentiator for us within the U.S., not only in winning and renewing contracts but also as we build out our advertising technology platforms like CCO RADAR. As a reminder, CCO RADAR is a proprietary suite of solutions that efficiently leverages aggregated, anonymized, opt-in mobile data analytics to deliver highly targeted and redundant [ph] advertising campaigns. RADAR solution works with both our roadside digital and printed displays and are available today across our entire roadside footprint. RADAR has evolved over the last few years, and with the use of mobile analytics across the out-of-home industry growing, we are seeing increasing adoption of our industry leading solutions across the broad array of verticals and among new and existing national and local advertisers.Notably, even certain technology companies are utilizing RADAR. For example, RADARSync, which offers brands the ability to seamlessly integrate and align their own data into the out-of-home planning process, enabled us to secure a recent out-of-home buy from a leading digital streaming service. By leveraging our RADAR solution to drive app downloads and awareness, this specific customer learned how out-of-home performs when compared to other digital and performance marketing channels. In the end, the campaign saw 50% of app downloads coming from devices solely exposed to out-of-home, meaning that on its own, out-of-home was able to drive measurable behavior in the digital world.In programmatic, we continue to see triple digit growth, although of a small base. Still in its early stages, but delivering real functionality and revenues, our programmatic platform enables marketeers to buy our out-of-home inventory in audience-based packages, giving them the ability to manage their campaigns on a self-service basis. We believe programmatic buying empowers our clients with a level of flexibility closest to online platforms among traditional media, and we intend to focus on further developing it. Of course, while technology remains central to our transformation, we continue to improve our printed business, which generated mid-single-digit growth in 2019. This includes our premier panels, which addresses advertisers growing demand for large-scale printed street level out-of-home media.As brands continue evaluating ways to better leverage a mixed media approach to drive results, we are positioning ourselves at the center of that discussion with tangible and impactful solutions with both our digital and printed inventory supported by our RADAR solutions. We also continue expanding the technology our airport authority partners can use to measure performance. In November, Clear Channel Airports launched an industry-first web app for fast financial and occupancy reporting with their U.S. airport media partners.Now on to Slide 8. Within our International business, we saw continued momentum in a variety of international markets, with opportunities to expand our digital offerings, both through winning contracts and continuing our digital rollout. In the UK, we continue to benefit from the strength of our digital platform, which accounted for approximately 60% of revenue in 2019. Based on the most recent information, the out-of-home industry in the UK grew 8%, faster than traditional ad spending and is taking a bigger share of the ad dollars, driven in large part by the growth of digital out-of-home, which was up 15% in 2019.With our most recent win in the UK, we will operate one of its biggest digital malls advertising networks with 700 screens across 57 leading UK malls. Winning this Hammerson contract will expand our malls live network with 223 full motion digital advertising screens across Hammerson’s 12 flagship UK shopping malls, beginning in June 2020. We also won contracts that will expand our digital presence in key cities in many of our international markets, including 24 digital screens in Zurich, Switzerland and 20 digital screens in Seville, Spain. And in Brazil, we won a 20-year street furniture contract in Porto Alegra, which will include 168 clocks, 50 of which are digital.As we continue to increase the number of digital screens in our International business, we’ve been able to use our expanded digital platform to transform our media proposition. Our digital strategy is more than building displays. It is part of a broader strategy that includes automating the sales process, developing tools to manage campaign performance, revenue management to optimize the yields from our assets and working with our partners and advertisers to leverage the use of digital screen capabilities in even more flexible and creative ways.We now have the ability to sell flexible campaign solution based on audience, enabling advertisers to deliver contextually relevant and targeted messages at the right time, in the right place, to the right audience, optimizing how our inventory is used. The automation technology, which allows us to sell flexibly, continues to be developed across the European region. During the fourth quarter, we launched the first campaign for our new street furniture displays in the city of Paris. This is one of the largest contracts in Europe, and provides our French team with the opportunity to transform our business in France. The ability to expand our assets, enhances our strong national footprint, as well as giving advertisers a highly compelling premium position in Paris. We look forward to continuing working with the city of Paris, as we expand our footprint.Looking ahead, our top priorities within our International business are winning new contracts, expanding our digital capabilities to more effectively address consumer demand built on our expertise and to drive growth. Brian will go through the financials in more detail. But as he will discuss, the exceptional results we delivered as a result of our digital investments and execution, primarily in the Americas, has been offset by the impact of the continued weakness in China’s consumer economy on Clear Media, with their revenues down 20% in 2019. As reported in Clear Media’s trading update issued this morning, they expect coronavirus could further slow China’s economic growth and negatively impact consumer advertising spend in 2020.Now before handing the call over to Brian, I do want to update you on our global strategy and plans to improve our capital structure, which have been ongoing since we separated from iHeartMedia. As you may know, Clear Media has already disclosed that we have initiated a strategic review of our investment in China and our continuing discussions with a potential purchaser. As of today, no decision has been made, and no definitive agreement has been entered into. But in addition to that, to further improve our capital structure, pay down debt and unlock shareholder value, we will actively evaluate additional opportunities, including potential dispositions to the extent we have an opportunity to accelerate this path to value that fairly reflects the future value of a business or region. Our focus is on taking the necessary steps to delever our balance sheet, enhance our financial flexibility and invest in technology to drive growth in our higher-margin markets, particularly in United States.Now, I’d like to turn it over to Brian to discuss our fourth quarter and the full year 2019 results. Brian?