Thanks, Brett. That's a good observation. I mean, we've seen -- and again, I'll talk in a kind of general rather than specific by market, but we have seen across our developed markets in particular. So Australia and Western Europe, New Zealand, that retailers have taken pricing ahead. So we have seen margin expansion. That's a conscious decision of the retailers, clearly, it's up to them to set the retailing price, but it's something that we've seen have a number of benefits.
I think one, now you look at -- we talk about it quite often the size of CCEP's value creation for our retailers, both in terms of revenue transactions, but more and more in terms of profit. And I think if you go back probably more than 2 years, Brett, and I think it was one of the catalysts for the success of CCEP when we created the business back in 2016 that we acknowledge that the Sparkling category, particularly in Western Europe needed to start growing, and that was our first priority, but also needed to create more value for our customers, and that was our second priority.
So our pack pricing architecture allowed our customers to take a little bit more pricing on shelf than we did. So that led to margin expansion. And I think that's put the category and obviously CCEP in a better place in terms of growth and focus and prioritization, whether that's in store, in terms of space, on leaflets, promo space online. And we think we've reached across all of our markets, really good -- or retailer has reached a really good margin percentage on our brands. And they'll probably continue to take a little bit more. But like us, they will obviously we'll be conscious about what that means for the shopper and consumer.
So yes, spot on, they have expanded margins, probably a couple of points ahead. And I think that's been good. Nik, I don't know if you want to?