Good day and welcome to the Cracker Barrel Fiscal 2023 Second Quarter Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Kaleb Johannes, Vice President, Investor Relations and Business Transformation. Please go ahead.

Thank you. Good morning, and welcome to Cracker Barrel's second quarter fiscal 2023 conference call and webcast. This morning, we issued a press release announcing our second quarter results. In this press release and on the call, we'll refer to non-GAAP financial measures for the second quarter ended January 27, 2023. The non-GAAP financial measures are adjusted to exclude the non-cash amortization of the assets recognized from the gain on our sales and leaseback transactions and the related tax impacts. The company believes that excluding these items from the financial results provides investors with an enhanced understanding of the company's financial performance. This information is not intended to be considered in isolation or as a substitute for net income or earnings per share information prepared in accordance with GAAP. The last page of the press release include reconciliations from the non-GAAP information to the GAAP financials. On the call with me this morning are Cracker Barrel's President and CEO, Sandy Cochran; Senior Vice President and CFO, Craig Pommells and Senior Vice President and CMO, Jen Tate. Sandy and Craig will provide a review of the business, financials and outlook. We will then open up the call for questions for Sandy, Craig and Jen. On this call, statements may be made by management of their beliefs and expectations regarding the company's future operating results or expected future events. These are known as forward-looking statements, which involve risks and uncertainties that, in many cases, are beyond management's control or may cause actual results to differ materially from expectations. We caution our listeners and readers in considering forward-looking statements and information. Many of the factors that could affect results are summarized in the cautionary description of risks and uncertainties found at the end of the press release and are described in detail in our reports that we filed with or furnished to the SEC. Finally, the information shared on the call is valid as of today's date and the company undertakes no obligation to update it, except as may be required under applicable law. I'll now turn the call over to Cracker Barrel's President and CEO, Sandy Cochran. Sandy?

Thank you, and good morning, everyone. This morning, we announced total sales growth of 8.3% and adjusted operating income margin rate of 4.5%. These results exceeded our expectations, and I was especially pleased with our continued strong retail and off-premise performance. I believe our results underscore the appeal of our brand, menu offerings and merchandise as well as the traction from our initiatives. While we continue to face macroeconomic headwinds and heightened uncertainty, we are making great progress on key initiatives and I believe we're well positioned to sustain our momentum and deliver further margin improvements in the back half of the year, driven by Q4. I'd now like to speak to some highlights from our second quarter. As you know, our second quarter is of outsized importance to us due to the Thanksgiving and Christmas holidays. And our teams once again executed at a high level and bolstered our leadership for these occasions, particularly in our off-premise channels. We again saw significant demand for our bundled holiday offerings, meaningfully grew our catering business and offered seasonal culinary promotions, including Country Fried Turkey and Cinnamon Roll Pie that continue to resonate with guests as did the other menu items we introduced such as our new sampler offerings. We saw and are continuing to see our catering channel do well, driven by enhancements we've made to our offerings and our optimized marketing support and we're on track to achieve our target of growing this channel by 25% to $100 million this fiscal year. Our retail teams continued their streak of delivering strong results, which was especially impressive in light of the challenged retail backdrop and the performance we were lapping in the prior year. Guests responded enthusiastically to our holiday assortments, particularly our nostalgic blow molds, glitter globes and holiday trim.…

Thank you, Sandy, and good morning, everyone. For the second quarter, we delivered top line results that surpassed our expectations for both restaurant and retail. Total revenue was $933.9 million, an increase of 8.3% over the prior year quarter. From a monthly cadence, our performance in November and December was generally in line with our expectations. And January outperformed as we benefited from a larger-than-anticipated benefit from lapping Omicron as well as favorable weather during the month. Restaurant revenue increased 9.4% to $718 million, and Retail revenue increased 4.7% to $215.9 million versus the prior year quarter. Comparable store total sales, including both restaurant and retail grew by 7.4%. Comparable store restaurant sales grew by 8.4% over the prior year, driven primarily by approximately 9% traffic, roughly half of which was carried forward pricing from fiscal 2022 and half of which was new pricing. Traffic declined 1.7%, which was in line with industry trends. We continue to closely monitor the impact of our pricing has happened on traffic and check, and we remain pleased that we have not seen any meaningful pushback from our guests in this regard. We also saw favorable menu mix of over 1%, driven by increased sales for our shareable Barrel Bites and beverages. Off-premise sales were approximately 23% of restaurant sales. As a reminder, off-premise mix is elevated during the second quarter due to the seasonally high sales for our bundled holiday offerings and catering business. Comparable store retail sales increased 4.1% compared to the second quarter of the prior year. Apparel, decor and food delivered, the largest increases by category. Moving on to our second quarter expenses. Total cost of goods sold in the quarter was 35% of total revenue versus 32.9% in the prior year quarter. Restaurant cost of goods sold in the…

As Craig outlined, while we continue to operate in an uncertain environment and faced some headwinds, our outlook is optimistic. Despite this backdrop, we're confident that we'll deliver further margin improvements in the back half of the year, primarily driven by margin gains in Q4. I'd now like to speak to some Q3 highlights. I'm excited about several menu initiatives that we believe will further reinforce our value leadership which we think is critical in the current environment while also introducing new craveable offerings. Our current menu promotion and advertising campaign is focused on value and variety reminding guests that we have over 20 meals for under $12, including several hearty signature favorites. Additionally, we've recently introduced new $5 take home offerings. With the purchase of any entree, guests have the choice to add one of three additional entrees, which includes a protein inside for just $5. It's early, but we've been encouraged by what we've seen so far and believe this is yet another way we can provide value to and build affinity with our guests. We remain thoughtful and deliberate on how we're taking pricing, and we're being mindful to maintain the value sections of our menu and attractive entry price points. We continue to closely monitor the effects of our pricing actions and believe our strategy is appropriately balancing, protecting margins while also preserving our value strength. In addition to focusing on value, we continue to enhance our menu, currently featuring a new Cheesy Bacon Homestyle Chicken, which is part of the 20 under $12. And we're also seeing success with recent innovation in the Breakfast Day part with offerings such as our Homestyle Chicken and French Toast. Both of these offerings are examples of how we continue to leverage our signature fried chicken and innovate our menu. For off-premise, we're looking forward to the Easter occasion and expect we'll see strong demand for our Easter bundled offerings. We're continuing to enhance our catering menu as well. Regarding retail, we believe the strong value and uniqueness of our merchandise will continue to have cross-generational appeal. Our Easter assortments are off to a good start, and we're excited about other seasonal assortments that we believe will also resonate with guests. In closing, we had a solid quarter. We delivered quarterly results that exceeded our expectations. Our initiatives are gaining traction and we're making progress on our margin recovery. We remain confident in our strategies, and believe we're well positioned to drive continued performance through our strategic initiatives and our focus on operational excellence, menu innovation, value, technology and the guest experience. Finally, I want to thank our employees for their strong efforts and continued dedication. And with that, I'll turn the call over to the operator for your questions.

[Operator Instructions] The first question comes from Jeff Farmer with Gordon Haskett. Please go ahead.

Hi, thank you and good morning. You touched on it, but you're looking for $25 million of cost savings from -- and business model improvements, I should say. So I guess the question is, what drove that increase in the guidance in terms of flow through? How much of that do you expect to flow through versus being reinvested?

Good morning, Jeff, this is Craig. The increase in the guidance is we've continued to -- a function of -- we've continued to add projects to our cost save list. I mean as you think about how to address inflation, Obviously, there's a price component, you constantly are looking for ways to make the business more efficient, and that's an ongoing process. So as more of those projects have gone from idea to confidence -- high confidence that we'll implement them successfully, we have increased the cost saves as a result. And the -- in terms of the skew of the cost saves, it's more -- it's heavily weighted towards the second half of the year versus the first half of the year. Now having said that, what I would say is the cost saves, some of that's being used to partially mitigate inflation in terms of commodity and in terms of wage. So we have a gross cost save number. Some of that's being invested to drive things like different technology initiatives and some of it's being used to partially mitigate cost increases in areas like maintenance and commodities and so on.

Okay. But it sounds like you're probably not going to be a little bit more specific than that. So if it's $25 million gross, is half of it being reinvested? Or is there some sort of market level you can provide for us?

Yes. The inflation numbers that we've shared, for example, has the benefit of the cost saves in them already. So if I -- so if I were to say how much is it flowing through net-net, I think there's a risk of some double counting because we've already included it in some of our other guidance amounts.

Okay. And then just one more quick one. I apologize if I missed this, but just in terms of February trends sort of moving through the Omicron favorability, anything you guys offered. Again, I apologize if I missed it on February trends, anything you can offer there?

So clearly, January on a year-over-year basis was a big positive in large part because of Omicron, but also weather was quite favorable. It was warmer than normal. And February, has been much more consistent with our overall expectations. So clearly, a moderation from January, but that was an unusual time period and February is in line with expectations.

All right. Thank you.

Our next question comes from Todd Brooks with The Benchmark Company. Please go ahead.

Hi, thanks for taking my questions. Appreciate it. First, if I can explore dine-in performance. Sandy, you talked about the buckets of strength at holiday being off-premise, being catering but what are we seeing as far as dine-in performance either if you want to compare traffic levels to pre-pandemic or compare sequentially to what you were seeing in fiscal Q1, that would be helpful.

Hi. Good morning, Todd, this is Craig. I'll start us off. On a 1-year basis -- look, the consumer has shifted in a lot of ways, okay? So on a 1-year basis, we have continued to see some improvements in dine-in on a 1-year basis. Dine-in is clearly still down versus pre-COVID. Yes, so I think those are the highlights. Dine-in is growing certainly within sales and also traffic. Relative to pre-COVID, we're still down, but we've seen tremendous gains in off-premise or individual to go third party and catering has been a particularly strong bright spot that we have made a focus area that's also driving our off-premise business.

Okay. Craig, just a follow-up there. Can you share how much of that $25 million in growth in catering is already kind of in the bar now that we're through the important holiday season?

Can I take that?

Sure, Jen. I'll turn it over to Jennifer for that one.

Yes. I think what we would say is that Q2 exceeded our expectations in terms of off-premise. We were up 40% year-over-year in terms of catering. So we felt really, really good about the progress we made in the second quarter in catering. And that's also true in terms of our third-party delivering. We had a solid quarter there as well. So we definitely feel like we are well on track to hit that goal that we set out for the year.

And Q2 is our strongest. With respect to catering, Q2 is the biggest quarter.

Great. And then final one, I'll jump back in queue. On the pricing strategy, I know kind of coming out of last quarter, you were targeting maybe 8% menu price increase. I think the full year now has crept up another 50 basis points. Can we maybe talk about continued increases in the face of maybe moderating, especially commodity outlook going forward? And how does price roll off? So with the incremental, I think you said half of the increase you're running now occurred during the quarter. Do we stay at a steady kind of 8.5% through the balance of the year? Or is it lumpier now that we've got -- I don't know the timing of the other roll-offs.

Craig -- it's Todd. The pricing, we have that 8.5% on the year. And for Q2, about half of that is the rollover from prior year and the other half is the accumulation of the pricing action so far in this fiscal year. For the back half of the year, the overall pricing level cumulative, meaning the prior year rollover as well as pricing in this fiscal year we expect to remain in the high 8% range. Now just mathematically, as you go throughout the year, we will have -- less of that price is going to be driven by actions that we took in the prior year, but we will benefit from pricing actions, for example, that we took in Q1. So upper 8% range for Q3 and Q4.

Okay, thanks. I'll jump back in the queue.

Our next question comes from Alton Stump with Loop Capital. Please go ahead.

Great. Thank you and good morning. Thanks for taking my questions as always. I just want to ask about the competitive environment. There's obviously been a lot of news flow. This time of the year certainly is typically more promotional anyway but even more so with consumers with the concern about a recession or et cetera. What do you see competitively? Is it worse than usually at this time of the year? Or do you think it's in par with what you had thought heading into the first half of the calendar year?

Alton, I'll start and then let Jen sort of wrap up. As we mentioned, our focus in Q3 certainly has been on reinforcing the value that we believe is on our menu with our 20 under $12, and now we've introduced our $5 take home. And so our marketing messaging will be largely about that because we believe value will be important. I think our competitors would agree based on the advertising. We're seeing that -- we're seeing more, I would think, and I'll let Jen speak to detail where would appear they are, even reintroducing or reinforcing the value on their menus and promotions. So it's not dissimilar to what we went through back in '10 and '09 when the industry was coming out of a difficult economic time and consumers will challenge them. So I would assume it's going to continue, if not accelerate.

Yes, I think Sandy said it really well. We're definitely seeing an increase in the number of price pointed, discounted promotional messaging, especially with some of our big competitors. But what we're really focused on is talking about the fact that we just have so many items on our menu that are price pointed well from $8.99, $9.99, $10.99, we have over 20 things, 20 meals that are under 20 -- under $12. And so we start very soon promoting all of that across all channels of our media mix, just to drive home the point that whatever day part you come in, there are familiar favorites, but also new enticing innovations that are under $12. So we'll be focusing on that strong everyday value and promoting that the balance of the year as well as that new platform of $5 take homes, which we think will really give people added value, an extra reason to make a visit to Cracker Barrel. We've seen really strong response so far on that. So I do think the competitive environment is heating up, but our intention is to continue to double down even more strongly on the great value we have on our menu.

I'm going to add to that a little, Jen, just because while we're pleased with everything, Jen just said about value, we do continue to be pleased with the work we're doing on the check building initiatives that we have, our beverage attachments, our premium size, our Barrel Bites and those things. So we're watching all of that, especially with the price increases we're taking to be sure that for those guests who either are looking for something maybe more indulgent or kind of afforded that those items are on the menu, and we're seeing that they are still choosing them. But for those guests that are looking for value, I think our investment over the last few years in ensuring the value is still there and now the marketing around it will be helpful.

Got it. Thank you. That's some great color from both of you. Thanks so much. I'll hop back in queue.

Our next question comes from Katherine Griffin with Bank of America.

Hi, thank you. I wanted to ask about the fourth quarter commodities outlook. I think that went from expectations of deflationary to low single-digit inflation. So I was just wondering kind of how you could rank order what the main drivers of that were.

Yes. The top two are going to be eggs and produce and certainly, I think if you were to -- from a spot market perspective, eggs went way up in hundreds of percent and then it's moderating. Relative to our contracts and formula prices, we are -- we were in a much more favorable position with eggs. And now given the current market conditions, even though it's moderated from a spot market perspective, we do expect egg prices to be higher than our prior projections in Q4, and the same goes for produce. The good news is that we are seeing solid developments that are in line with our expectations on most other -- in most proteins.

Okay. Understood. And then just on Maple Street unit outlook, I think -- I'm guessing that changes there. You called out some construction headwinds. So I was just wondering if you could elaborate on that. Is that sort of supply chain constraints, labor, permitting? What sort of -- what do you mean by construction headwinds?

All of that. Different stories. Some cases, it's permitting is the issue some communities have -- don't have as many people to do it. It takes longer to get it. In some cases, we can't get the equipment, in some cases we can't get the labor to do the construction. So it's every one of those categories or probably have at least one issue in.

And it's less so a problem for the Cracker Barrel stores?

It's less of one because we have fewer stores. But on each of the ones we have, it is a problem. We actually are delayed on one of our new units because it couldn't pour the footings because of both weather and labor. So this is likely to be a problem for a little while longer, while the supply chain problems and the labor issues continue to work their way through the system.

Got it. Okay. Thank you. I'll hop back in the queue.

Our next question comes from Jake Bartlett with Truist Securities. Please go ahead.

Great. Thanks for taking the question. My first is on the top line, and there's still a very wide range for the year, which means a very, very wide range for the back half in terms of the revenue guidance. My rough math is just over 6% to just over 10% kind of range of revenue growth in the back half. Craig, you've -- and Sandy you've talked about kind of the volatility of results kind of leading to some of that caution on the wide range. But it seems like the volatility we've seen so far has been to the upside, given the really strong January. What are some signs that give you concern about demand and kind of lead you to keep that range so wide even though that we have half the year in the bag.

Hi. Good morning, Jake. The -- you said it actually when you set it up, the underlying environment is much more volatile than is normal. And I think given that volatility, that just implies to us a wider range. It kind of goes hand in hand. Our experience so far of this fiscal has been that we're meeting our expectations. But the path from A to B, as we saw in January, for example, there's more movement than normal. As we think about our second half of the year, there are some assumptions built in that if they -- to the degree that they play out very positively, will put us in the high end of the range and to the degree that they don't would put us on the low end of the range or maybe even put some risks. For example, in the second half of the year, we're going to be comping on the effects of the Ukraine war, which impacted gas prices, specifically, which impacts how folks travel and what they do while they're on their travel trip. And we also saw a sharp negative sentiment from our over 65 guests. And they were monitoring that, and it really had a negative halo in their minds in their outlook for their financial future. So our expectation -- in our guidance, there is an expectation that we're going to comp over that and that will be a positive. Now to the degree that there is something else that's negative that offsets that, then that would impact us negatively.

Got it. Got it. Okay. And then I wanted to dig in a little bit more on the commodity and the COGS new guidance. If you can tell us what you have contracted at this point? I think the last time you spoke, it was roughly 45% but if you could just give us an idea of what's contracted. And then also what we should look out for. So of the exposure out there, what are you most sensitive in the back that you don't have contracted for that we can really monitor and see whether you're kind of on track to hit that guidance?

So in the back half of the year, we are carrying about 10% less coverage than we did last year at this time. And that's a function of the -- while spot market prices are coming down, but the spot market's a little different from your contracted price. And because the spot market is coming down, it's coming down off of highs. So as a result of all of that, we have not -- it hasn't seemed prudent to us to lock in to the degree that we have traditionally. So there are -- and that really extends across a variety of areas of our market basket. So less coverage than normal but the rationale behind that is spot market is coming down, but it's still high. And there is a lot of risk aversion with the suppliers. They do not want to provide a degree of coverage at the premium that they traditionally would. So that math is starting to change but it hasn't changed as yet. So I would say, as you know, we carry a fairly broad market basket in terms of our concentration in different areas. And there is exposure, that exposure to market forces is higher than it's been really across most of those. We do have fair amount of coverage, but less than we normally would. We also have some formula prices out there, and those formulas have some exposure. So it's probably not as black and white as an answer as you would like. So more exposure than normal, but the underlying environment is also starting to look more favorable from a commodities perspective.

Great. And then last question. Within COGS, there's been -- for the last four quarters, there's been a big bad guy in there, something that's causing your COGS to be higher. So if I look at in the second quarter, 9% price, 12.5% commodities, there was more pressure on COGS. Basically, there's kind of an unspoken for kind of 3.9% "inflation." So it's been a bad guy. I think there's freight in there, mix. Does that switch to become a good tailwind in the next couple of quarters as that -- as some of those normalize? Is that how we should think about it?

Yes, we had about roughly 60 bps of menu mix and that menu mix is coming from some of the work that we've done to really provide guests more options to upgrade. And those have come with a higher check in the form of mix, but it's also come with a higher COGS percent. So it's margin favorable but the cost percent has increased as a result. And as you noted, we started seeing that play out to some degree in about Q3 of last year and it got increased a little bit further in Q4 of last year. So we'll be comping on that. I do not anticipate a major tailwind in that regard. But I also do not anticipate the headwind to the same degree. But having said all of that, really, we are providing a -- we continue to give guests flexibility in terms of how they choose to use us, and we're keeping our lower entry price points. And to the degree that guests opt into things that have a higher price. Those items typically come with a higher cost of goods sold, that's fairly normal. So to the degree that, that continues to happen, I wouldn't be surprised that, that is a COGS headwind but as of this point, as you noted, we will be comping over when that started in Q3.

Great. I appreciate it. Thank you.

Our next question comes from Andrew Wolf with CL King. Please go ahead.

Thank you. Good morning. I wanted to start with the labor system where you've mentioned it's beginning to roll out or it is being rolled out to about half the chain by now. So how is -- could you just give us an update how it is doing versus sort of like achieving the milestones, let's say, in getting to the KPIs that you've targeted. And as I understand it, it's a lot of it has to do with matching work with guest traffic and so on. So is this something where ultimately it's a labor productivity metric that you could either share with us or we could try to figure out on our own?

Yes. Good morning, Andrew, so let me start that. First of all, we've got our new, we call it here PCM labor. In about 300 stores now, just ruled about the last 150, and we are continued to be pleased with the results. As you said, the system does a variety of things, but it primarily helps matching the specific labor that a store needs with the sales they anticipate sort of by category. So catering sales have different labor demands than dine-in, which is different than individual off-premise and it helps the stores match labor to the specific time of day and type of business that they're trying to do, gives them better visibility to their sales, it just allows them to better match. It also has a benefit for the employee experience. The system is cloud-based and comes with an app. So employees are able to access the system and do a variety of things that helps them. So it has this benefit to the employee experience. I think in general, we believe it will allow us to better manage our labor. I would imagine it will help us improve productivity, but I don't anticipate, Craig, giving specific guest per labor hour productivity metrics on that one component. There's a lot of other things in our labor line, management labor over a whole lot of other components that roll up to the guidance.

Yes, I think, Andrew, in the $25 million cost save, we've got, I think it's about 40% coming out of cost of sales, and I think we've got about 40% coming out of labor. And this is a component of that labor component.

Okay. Appreciate that color. The other question I wanted to ask you is if I heard right, I think the younger cohort visits or sales were about flat year-on-year. And I know that is a strategic target to increase penetration. Can you kind of give us a -- is it kind of seasonality because you're selling more of other stuff, like the catering-related items in Thanksgiving and Christmas? Or is it -- do you think some of the marketing programs or product programs are kind of just sort of in a phase where there you need to be -- you're waiting for the loyalty program, for example? Is it just sort of a timing issue?

Andrew, it's Jen. I think for Q2 specifically, we were unchanged with our younger cohorts. But as we look back over several quarters, we have seen sort of steady, modest improvement with those younger cohorts. So I think this was just a quarter where we didn't see gains but we did see some modest improvement with our older guests in this particular quarter. I can't say whether that was seasonality or most likely that piece, the older guests returning was due to the wrapping of the Omicron wave. So we were pleased to see, obviously, some of our older guests coming back and we do believe a significant portion of those will continue to return. It's just hard to say how many win. And we have been working to diversify our guest base, and we are pleased with the progress we've seen in increasing frequency with the younger guests. It just -- Q2 just wasn't a particularly meaningful quarter with the younger cohorts. But overall, we feel good about that. And we do have a lot planned towards the end of the year to continue those efforts to bring in more younger folks, one of the biggest ones being the launch of our loyalty rewards program.

So you remain on track to launch the program in your fiscal fourth quarter, the loyalty program?

We are working very hard to meet that timing, and we certainly do intend to launch in the fourth quarter.

Okay. Thank you.

[Operator Instructions] Our next question comes from Jon Tower with Citibank. Please go ahead. Jon, your line might be on mute. We're going get to the next questioner, Todd Brooks with the Benchmark Company. Please go ahead.

Hi, thanks. Just a couple of quick follow-ups here. On an earlier question, you were talking about Maple Street and construction frictions. And I just want to start to look out to the forward year. If this is a 15 unit type of year and you're building a pipeline of sites, a pipeline of talent and then taking the frictions into account, which hopefully will ease going into fiscal '24 for you. What's a reasonable growth expectation. If you open 15 next year, you think you can open 20 in the out year? Or how should we start to frame that up?

Todd, it's Craig. At this time, it's still early enough in the planning process that we're not prepared to share any -- our fiscal '24 openings as yet.

Okay. Fair enough. And then my second follow-up is on the retail gross margins. I know we talked in the quarter that just ended about a normalization in kind of markdown rates, and we saw that in the gross margin. When I look at Q3, because we've been so clean the past couple of years from an inventory standpoint, we've seen kind of retail gross margins in that 47% range. But I think historically, in a normalized environment, even more in the mid-48% to 49% range. So just wondering how clean are the inventories? Do the markdowns carry over into this quarter? And should we think about that old historical kind of 48% to 49% range? Or is there a shot to do the 47% again? Thanks.

Well, I can -- I'll start on the inventory and then turn it over to Craig to see what he -- how specific he wants to get on retail guidance. But the inventories are actually, I'd say, very clean. I think our retail teams did a good job of managing through, particularly our seasonal inventories. First of all, the consumers love them. And so that we went into the season with strong sales. And as we got closer, they really did a good job of managing the markdown. So we were able to clear a lot of inventory at a higher price than I think we would have if we had waited longer, particularly, we had a big storm right at the Christmas weekend. So I feel good about where inventories are now. In terms of margin expectations for the quarter, generally, we're going to be in more of a normalizing standpoint from now on, which is not as good as last year, but better than '19 is kind of what I...

Exactly. That's exactly right. We're -- the retail business is doing great. They are on track. We're very pleased and the margin approach is returning to normal. I think last year's Q3, we were still lower than normal. And by Q4, we were much closer. So I would say as we go forward, it's closer to where we've been traditionally pre-COVID.

Okay. Very helpful. Thank you both.

Our next question comes from Katherine Griffin with Bank of America. Please go ahead.

Hi, thank you. I wanted to ask about a little bit more on off-premise. So I think with that coming in a little stronger than expected, maybe reflecting some sort of structurally stronger demand. I'm just wondering if you could talk more about any of the changes you made in the restaurants either with respect to technology or adopting the physical layout in order to fulfill that demand?

I'll turn it over to Jen as to -- she has more specifics, Katherine. But I -- first of all, the second quarter is historically a very strong off-premise quarter for us. We've lots of opportunities for whether it's celebration meals and the catering or Heat n' Serve programs or just individual to go. And I think in each category, our teams really did a good job of delivering. We had -- our operations teams have been really focused on the guest experience with off-prem and improving accuracy and in delivering the -- particularly on Thanksgiving and Christmas. We do a lot of that business actually often at our back door, and it's managed really well. We invested in more marketing against our catering. I think some of the menu optimization items that we had available were good or catering sales managers, that team did a great job of selling our catering to lots of businesses as we went into the holidays. So it was really a lot of work done by a lot of our teams that delivered the results. Jen, do you want to add anything to that?

Well, that was pretty good. Yes, I would just say our off-premise business is composed of 40% individual to go pick up, 40% third-party delivery and then 20% like catering and Heat n' Serve. During this quarter, the two strongest parts of the off-premise business were indeed the third-party delivery and then our catering and Heat n' Serve. And I would say that big drivers of that were marketing efforts in terms of third party and catering and improving accuracy, which has really helped delivery and getting fully staffed with those catering sales managers because we saw strong growth in the B2B sales there, expanding that delivery network for catering so that all of our stores in our whole system can deliver catering. That was really important. And we are doubling down on marketing because we do have such a strong platform with catering and third party. So we plan to continue that the balance of the year.

We also did launch and improve our digital app.

Yes, the app that -- we've now got a native app that has done really well, and our app ratings are strong. I think 4.8 was the latest I saw in the Apple Store so that's been a huge improvement. We're seeing a lot of customer adoption of that and increased usage of that for placing these orders.

Great. Thanks for the color.

This concludes our question-and-answer session. I would like to turn the conference over to Sandra Cochran for any closing remarks.

Well, thank you for joining us today. We appreciate the interest. I'm pleased with our Q2 results. Believe our strategy and execution will sustain our momentum and drive continued performance improvements in the second half of the fiscal year.

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.