Sandy Cochran
Analyst · Bank of America. Please go ahead
Thank you, Jessica. Good morning, everyone. Thank you for joining us on the call. This quarter marks the 10th consecutive quarter of positive sales growth and our 20th consecutive quarter of outperforming the casual dining industry. We believe that differentiation of our brand experience and our excellent operations execution and our broadened marketing efforts helped us in outpacing the industry. We grew our first quarter earnings per diluted share by 18% to $2.01, which was above our previously stated guidance and above consensus. In short, this favorability was driven by additional commodity favorability and the timing of some anticipated expenses just partially offset by increased retail markdown spend. Jill will be providing more detail around the financials for the quarter, but before she does, I would like to share highlights from the quarter and update you on some of our plans for the remainder of the year. This quarter included the final month of our summer campfire menu promotion, which ran through mid-August and drove continued favorable sales mix. Following the summer promotion, we introduced our full menu offerings, which included an indulgent pumpkin spice pancake breakfast, a guest favorite French dip sandwich platter, and a new harvest kale chicken salad. We are pleased with the guest responses toward this promotion, which ran for much of the quarter. Our stores are currently gearing up for the busy holiday season as we focus on growing our off-premise business. This year we will offer an expanded family sized meals to go program, during the Thanksgiving and Christmas holidays. We are excited about the growth of this platform to include a heat and serve offering that serves up to 10 guests and can be picked up in stores during the holiday week and prepared at home. We believe our strong equity and real homestyle foods and history as a destination for holiday occasions position us well for the large party off-premise solutions and we anticipate the system-wide rollout will drive favorable sales mix during the holidays. Regarding our retail business, this quarter proved to be very challenging period both within Cracker Barrel and within the retail industry as a whole. We had fewer restaurant guest visits with fewer of those guests purchasing a retail product. And for the first time since the second quarter of fiscal 2014, we reported negative quarterly retail sales. Across merchandise categories, the favorability in print media offering like cookbooks and stationery as well as in décor and cookware was offset by year-over-year declines in apparel particularly, outerwear, accessories and candles. Our teams are working diligently to address the current sales situation through the use of promotional activity, as we continue to see guests favoring value price points in our assortments. Additionally, we have new product assortments that will hit the floor beginning this week and we will continue introducing fun, unique and nostalgic themes throughout the fiscal year to drive guest interest and purchase intent. Our first quarter marketing efforts centered on brand strengths, including the affordability of our menu and our unique breakfast all day platform. First, regarding our messaging around our everyday menu affordability through national cable advertising, local television, media heavy ups and localized Spanish media advertising, we brought the story of our country dinner plates category to life. This core menu category allows the guest to customize their meal by selecting 1 of 10 protein offerings and pairing it with two of our more than 20 side options. Served with the choice of biscuits or cornbread at $7.99 price point, the country dinner plates category builds value perceptions targeting the dinner day part. Recognizing that today’s consumers are focused on value, affordability and variety, we will continue to feature our country dinner plates throughout our 6-week second quarter cable flight. Another brand strength we chose to highlight in our first quarter marketing efforts was our Breakfast Y’all Day platform, and for those of you didn’t hear me, I did in fact say, y’all day. Breakfast all day has been a key differentiator to the Cracker Barrel brand since 1969 and we chose to play on words to convey our distinct Southern brand heritage in a humorous way, particularly targeting the millennial consumer. With breakfast all day emerging as a recent topic of conversation among consumers looking for differentiated experience and with it being one of our natural brand strengths, we identified an opportunity to interact with guests through the use of our billboard advertising, social and digital media and retail merchandise in a fun and uniquely Cracker Barrel way. Looking to our fiscal year marketing efforts, we are continuing our national cable advertising flight with pulsed on-air weeks throughout the remaining three quarters. We are expanding our social media presence with the addition of new channels. We are leveraging location-based marketing to effectively reach our consumers and we are increasing our presence in paid search advertising. We believe the diversification of these marketing efforts will keep our brand relevant and drive both reach and frequency with today’s consumer. The operations team made significant progress on our identified cost reduction initiatives during the first quarter. As a result of our fusion learnings, we changed the structure in our retail sales and service functions and now cross-train our retail sales associate and cashier positions. This system-wide change allows us to deploy fewer associates during our low volume hours reducing store hourly labor by between 25 hours to 30 hours per week. We believe this initiative will be a significant contributor to our fiscal 2017 cost savings. Additionally, we continue to see favorability in our restaurant cost of goods line driven by our targeted food management initiative as well as in our utilities line from the implementation of LED lighting, which is currently being installed on the exterior of our stores. We continue to grow our store base in new and developing markets and open 2 new Cracker Barrel stores during the first quarter, including our second store in Las Vegas. We have been pleased with the guest responses to our new store openings and we currently anticipate opening 6 or 7 additional Cracker Barrel stores this year, including our entry into the Pacific Northwest. We opened our third Holler & Dash restaurant earlier this month and continue to be pleased with our progress. Each store has provided its own learnings around performance in different markets or types of locations. With stores open in Homewood, Alabama, Tuscaloosa, Alabama and now in Celebration, Florida, we remain optimistic about the brand and are excited about our upcoming opening in the Nashville area. Before I turn the call over to Jill, let me say that our fiscal year is off to a good start. We are seeing early success from our cost saving initiatives, continuing to experience commodity favorability and are excited about growing our off-premise business through programs like our holiday heat and serve offering. While we continue to believe our efforts will resonate with our core and targeted guest base, we remain cautious in our traffic outlook for the fiscal year. Yet I remain confident that our continued strategic focus to enhance the core, expand the footprint and extend the brand will further move the brand forward and deliver solid returns for our shareholders. And with that, I will turn the call over to Jill Golder, our CFO for more details on the quarter.