Dave Howson
Analyst · Oppenheimer. Please go ahead.
Thanks, Owen. Yes, there's certainly a few things we can do, and we've been doing them both this year, with some incremental investment towards the end of this year and into next. It's going to be a journey though. It's a journey for us. It’s a journey for Robinhood and their customer base. So, Robinhood have a new platform to roll out, which will take place throughout next year and begin to add increased functionality. More generally, that brings increased competition amongst the vibrant group of retail brokers that we have as customers. So, increased competition is a good sign there in the industry. When we think about the customer base and the runway, yes, the numbers are in front of us, 24 million funded accounts, 4% trade options today. What we're doing to help with the education, which is really, really important here, and Fred and I got to see it in physical manifestation at the Robinhood conference, as customers were eager to learn how to trade spreads, how to sell premium to generate income and have a diverse range of strategies in their portfolio. So, the education is where we're investing, both on our own and jointly with retail brokers like Robinhood and others to help get that evergreen education in the hands of the retail base so that they can really achieve their own financial literacy and financial independence. Then there's marketing. Marketing's really important, both, again, jointly and individually to really feed into that education piece, because the products are important here. The cash-settled index options product is really, really key. The simplicity of cash-settled trading bell to bell, the certainty of the European exercise, knowing that one leg of your spread won't get called away. And then there's a tax treatment, the potential for 60/40 tax treatment benefits, really helping with the economics. So, it's important we educate on that and that we market the benefits of that as well as we go through. So, where are we investing? Education, marketing and broadening out that access by putting more boots on the ground around the world to help feed what has already been a strong secular trend and one that we see continuing out into the future.