Langley Steinert
Analyst · The Benchmark Company. Please proceed. Your line is open
Thank you very much, Scot and thank you to all for joining us today. I'm pleased to share that CarGurus generated strong results in the third quarter. Despite the ongoing uncertainty amidst the COVID pandemic, our performance demonstrates the durability of our market leadership position and the flexibility and resilience of our business model. Since March our employees have navigated work-from-home in often challenging circumstances, and I want to thank them for their tremendous effort and dedication. As a result of their hard work, CarGurus' financial performance was well above both our revenue and profit guidance for the quarter driven by improved dealer retention versus Q2, and outstanding audience acquisition efficiency. Before I discuss the business results, I also want to recognize our events marketing team for orchestrating our second annual automotive industry conference, Navigate. Needless to say, this year it was a virtual conference. We had over 2,000 registrants from across the U.S., Canada and the United Kingdom. Feedback has been extremely positive from attendees and I want to thank all the Gurus who supported this event for our dealer community. I look forward to Navigate 2021 when we can hopefully convene in person again. Now on to the business performance. Back in Q2, consumer demand in the market was volatile and uncertain. So we led the way with proactive discounts for dealers and introduced contactless services on our platform to enable consumers and dealers to connect in a safe manner. We had over 8,000 U.S. dealers offering contactless services in Q2, which grew to over 9,500 dealers in Q3 plus over 2,700 dealers in our international markets. Through innovation like this in addition to our continued audience leadership, deep talent engagement and consistently high ROI we were able to retain dealers better during Q3 than we forecasted in our guidance for the quarter. As a result, in Q3 we grew the count of our subscribing franchise and large/medium independent dealers, while declines among our smallest dealers created a slight overall decline. At the same time in Q3, there were macro factors affecting the U.S. dealer market in unique ways, and I'd like to take a moment to describe them. Early in the year when COVID lockdowns went into effect, sales for both new and used cars declined by well over 50% year-over-year. Additionally, OEM production of new vehicles stalled as factories were shut down. As the country emerged from lockdowns in Q2, several factors contributed to heightened demand for cars, including pent-up demand and aversion to public transportation, suburban migration and government stimulus checks. With new car inventory down, used car demand in the U.S. rebounded quickly and has grown stronger in Q3. That demand coupled with a lingering bottleneck in the wholesale sector has reduced for many dealers the number of cars that they typically have on their lots. This constrained supply amidst a high-demand environment has created a strong sales dynamic for dealers, leading some dealers, especially, smaller dealers with more volatile inventory levels to reduce their marketing budgets or at a minimum refrain from entering new marketing channels. We believe this is a temporary phenomenon that will abate when inventories return to more normal levels and dealers will place a higher value on the scale and ROI of our platform. Whether dealers are spending heavily or more modestly during this time, we remain confident that we offer the best combination of scale and value we're delivering ready-to-buy shoppers. Despite COVID-related market volatility, we're driving increasing value to our paying dealers with U.S. leads to paying dealers up 10% sequentially from Q2 and up 15% versus Q3 2019. Furthermore, our lead growth skewed disproportionately to our franchise and large/medium independent segments, which grew over 21% year-over-year. These are far more valuable to our dealer customers than audience alone. So we optimized our site experience and marketing efforts to acquire high-quality leads. With this focus on maximizing leads over audience, we are pleased with our lead growth, but we'll also note that on a consolidated basis we grew monthly unique to 11% and monthly sessions 9% sequentially from Q2, while monthly uniques were down 4% and sessions were down 13% year-over-year. Perhaps the most favorable development in Q3 has been our ability to drive this strong lead growth to our dealers, while spending considerably less than forecasted on consumer marketing. We aim to strike an appropriate balance between lead generation efficiency with quality lead growth to our paying dealers delivering low funnel high-intent leads that drive high ROI for dealers. The efficiency of our consumer marketing spend in both Q2 and Q3 has been outstanding and is the primary driver in yielding profits that have significantly exceeded our guidance. Certainly COVID has heightened consumer use of online sources and reinforce the value that a market-leading automotive shopping marketplace like ours offers consumers who may be reluctant to visit stores. At the same time, this positive trend is the manifestation of years of ongoing investment to optimize our data-driven consumer acquisition program brand investment and user experience. We believe that while COVID has accelerated some yield improvements many of these factors will continue and contribute to a sustainable improvement in our business model efficiency. While our fourth quarter guidance indicates lower profitability in the third quarter as we expect some of the COVID-related expense reductions to abate, we're optimistic about continued consumer marketing efficiency moving forward. We believe the continued improvement in user acquisition efficiency will allow us to accelerate our investment in our platform and enable more elements of the complicated car buying process to occur on our site. In the current environment, these digital retail-oriented features are particularly valuable because they help consumers and dealers transact in safe and socially distant ways. Our Area Boost product, formerly called Delivery, continues to gain traction evidenced by higher attach rates in Q3 than last quarter. Additionally, consumer financing allows consumers to connect with a dealer as an already prequalified car buyer. This is a win-win as these consumers convert at higher rates for dealers and the shopper saves time in the dealership. More than 85% of our U.S. paying dealer inventory is covered with at least one of our lending partners and more than 9% of our e-mail leads are now prequalified. The growing consumer adoption of online financing and total loan funding is evidence that both consumers and dealers value this capability. So, in Q3, we made the process even more seamless by populating existing dealer systems with the consumer's information before they enter the dealership. We're delivering this through an integration with RouteOne, a leading F&I technology provider which simplifies the dealer's ability to access prequalified applications submitted on CarGurus and eliminates a consumer's need to fill out a credit application in the dealership. These are unprecedented times for the automotive industry and the world at large. Amidst this market volatility and uncertainty, I'm so proud at how well our business is executing. It's a testament to our people, our passion, our products, the flexibility of our business model, and the commitment we make to dealers and consumers alike to offer the most transparent auto marketplace in the world. Through these uncertain times, we continue producing strong financial results on both the top and bottom lines. Many efficiencies in our audience acquisition and user engagement are materializing. We're making strategic investments in digital retail and other product adjacencies and we're continuing to prove our value to our paying dealers with innovation scale and superior return on investment. With that, I'll turn the call over to Jason to discuss our financial results.