Well, I think there are a couple of things we can guide you at least. I mean, as David pointed out, there was $7 million dollars of hail costs in the M&D line that normally wouldn't have been there. So that's one item. Two, if you look at our fleet growth versus our rental day growth, there's about a 3-point gap, so you can quantify the impact of lower utilization. I mean there's always maybe 1-point, 1.5-point gap between fleet growth and rental day volume, but that extra 1.5-point utilization you can quantify that using the chart that we have in one of our presentations. I think it's about $3 million a quarter impact per point. And in terms of the marketing costs, I mean, what I would say is that our SG&A costs, while we've added some people, maybe our SG&A costs, if you take out the incremental marketing we're spending, are up 5% instead of 2% or 3%, which would normally be the case, so anything over that is going to be marketing money that we've spent. Now what I would say about marketing money, I think, just to keep in the back of your mind, the money we're spending on Budget, I kind of view it like online marketing, it's driving business, it has an ROI, and it's money that I think it's fully paid for. The money that we're spending on Avis is really about brand awareness and building the brand. We hadn't done any brand advertising, I think as I pointed out last quarter, in 4 or 5 years. So that's money that you don't have to spend every year, and while I do believe it's driving incremental volume, I can't tie it directly to volume like we can with the Budget advertising.