Ronald Nelson
Analyst · North Coast Research
Thanks, Neal, and good morning to all of you. As I look back, 2010 was really an outstanding year. It was a year that the travel industry began to recover from an unusually severe recession. It was a year in which our difficult first-half volume comparisons gave way to volume growth acceleration in the second half. It was a year in which every segment of our company recorded double-digit growth in adjusted EBITDA. It was the year that our profitability returned to pre-recession levels, despite revenue, it was $800 million lower. And it was a year, once again, where we ask all of our employees to accomplish more with less and they delivered. And as I'll discuss in a moment, it was a year in which we set a course for revenue and profit growth that I believe will move us from being not just a good company but a great one. My enthusiasm has never been greater and I hope that over the next hour or so, you will take away an understanding about why we are so optimistic. However, since I do want our strategies and outlook to be the focus so much of this call, let me tackle the elephant in the room, our proposed acquisition of Dollar Thrifty. We remain committed to acquiring Dollar Thrifty. It's an important growth opportunity for our company, one which moves us squarely in to the deep value runner space, one which results in significant consolidation efficiencies and one which we believe enhances competition in the marketplace. We have been working closely with BTG and their counsel in order to obtain NI trust clearance for our proposed transaction. We've had good dialog with the FTC staff over the last few months about the complexities of our industry, and we hope to gain clarity from the FTC in the coming weeks about what actions, if any, would be required of us in order to obtain the NI trust clearance. In fact, with our certification of substantial compliance with FTC's second request earlier this month, we have taken a further step towards securing the greater clarity that both we and BTG would like. Despite the relative absence of financial press surrounding this transaction in the last few months, our discussions with the FTC have been very constructive, although we are not yet at a point of resolution. Beyond that, I don't think there's much for us to report at this time. So moving onto our business. As travel volumes begin to stabilize, we decided it was an appropriate time to reflect on where the company stood and where it could go. To initiate a more robust strategic planning process than usual, rather than tailor-examining every aspect of our business, a tandem review of that look at what we are good at, where we could grow, where are our opportunities lay and what resources we needed to get there. The result of this work and some of the initiatives we will be undertaking that we believe have the capability to accelerate revenue and profit growth, shop in the value proposition we offer to customers, build brand loyalty, and reposition our company to be more innovative by using technology to capture new opportunities and further reduce costs. To be frank, we have already begun working on a few of these initiatives, but our planning process resulted in a number of new initiatives as well as helping us prioritize the ones having the highest potential return and those, at the end of the day, that just weren't worth pursuing. We've identified both near-term clear line-of-sight projects, ones which are expected to add income in this year and beyond as well as longer-term cross-functional initiatives that will lay the foundation for achieving growth well above the industry's natural growth rate. Some of these initiatives we'll share with you today and others we don't plan to discuss publicly for competitive reasons, but they will begin showing up in our earnings over time. These initiatives are all organic, the baseline assumption was to assume they'll benefit from acquisitions. The profits we expect to generate will be incremental to the growth we would otherwise achieve and none of these initiatives are expected to negatively impact substantial progress we've made to strengthen our margins. Driving profitable growth has been and will continue to be the underpinning of everything we do. First initiative I want to highlight is branding. To be clear, the multi-brand strategy we successfully adopted in 2002 is not changing. On the contrary, we will be reinforcing and reinvigorating it. As you know, the majority of Avis' rentals are made by business renters. And we found that there's a lot of overlap in brand perceptions, attitude and affinities between business renters and frequent renters. To our both commercial and leisure customers returning, now is the right time to step up investment to support and promote our brands to drive growth. In late January, we initiated a multi-million dollar integrated marketing campaign to support the Avis brand. The theme of the campaign is treating people, particularly customers, like people. It sounds simple, but each of us can unfortunately recount an experience where a service provider failed to do this. This campaign which debuted online and in print, in the Wall Street Journal and USA Today, also reinforces Avis' "we try harder" approach by recounting letters and emails received from customers satisfied by the rental experience. I hope you had a chance to see it, if not, it is in Today's Journal and it is a year-long campaign that few readers of the Wall Street Journal will miss. Going forward, the campaign will include other print outlets, network and cable television, online advertising and out-of-home media, including airport signage. Given the significant airline affinity of agreements that we have assigned in the past six months, we think this campaign will pay meaningful dividends. Budget will have its own campaign targeted to value conscious customers beginning in April to support its brand positioning. We'll talk about that campaign more in our next earnings call. Second initiative in the near-term clear line-of-sight category is centered on small business. There are over 1 million small businesses in the United States that rent cars for business purposes, collectively spending over $1 billion annually. This market segment is highly fragmented with customers that have a choice of provider and aren't generally restricted by a prescribed travel policy. Because small business customers have somewhat different needs and significantly different mind practices than larger companies, in 2010, we committed considerable resources dedicated solely to this segment. The results speak for themselves. Our small business volume was at 14% this past quarter and 9% for the full year. Our margins in this segment, even after customer acquisition costs, were among the highest in our portfolio. We believe the access of substantial opportunity for us to continue to grow our small business revenue and in 2011, we have further increased the resources we're allocating, the expectation that our volume growth in this segment will outstrip the overall market by several points. The next initiative I want to talk about is local market. Off-airport our local market is a $5 billion business excluding insurance replacement and is an important part of our overall growth strategy. We spent the last two years strengthening our local market business and improving margins along the way, aided somewhat by closing underperforming locations. We know that our brands resonate effectively in the local market, particularly with customers who use us regularly for their airport rental needs. As a result, we have an opportunity to strengthen our footprint with better located stores that can profitably be sustained without necessarily having to expand our insurance replacement business. In other words, the advantage of not having the dominant off-airport share that enterprise enjoys, the more location-centric insurance replacement business is that we can and will pick our spots, investing in areas where we can drive more commercial and leisure volumes to our local market locations and generate profitable revenue growth. This is not mean that we're foregoing the pursuit of revenue growth obtainable in a broader local market business. To the contrary, our off-airport business grew 11% on a same-store basis in the fourth quarter. But to be clear, our more immediate and significant local market opportunity is in expanding margins. One of the ways we'll do this is by co-branding locations. We have tested several co-branded locations over the course of 2010 and have not only experienced the benefits of lower costs associated with a single shared infrastructure, but actually seen revenue increase in the consolidation due to better location sightings for the brand that moved. And in locations where we have available space, we've also had a truck rental which only increases the drop-through effect on profitability. The concept of developing vehicle rental centers in compensating Avis Budget and Budget Truck has much more potential beyond this initial step of leveraging infrastructure and brand building, it will take some time to develop. Our off-airport margins are several percentage points lower than our airport margins. And we think there's a real opportunity to move margins up to and beyond, in some cases, airport margins. This is a significant opportunity as our local market revenue was more than $750 million in 2010. Margin improvement won't happen overnight, but it is one of the initiatives that we have a very clear line of sight on. The last near-term initiative I want to discuss is international inbound sales. Approximately 7 million overseas visitors rent cars in the U.S. annually, generating some of our most profitable transactions. It's a business characterized by longer average rental lengths and high ancillary product penetration. It's also a segment in which we are under-penetrated, particularly in the largest inbound market, Europe. In part, because our sales and marketing efforts have not been commensurate with the profit opportunity, we are investing in this initiative with feet on the street in European territories to increase our share of the volume. It comes from international locations to drive incremental revenue and profits. Before we expect the incremental profits from this initiative to absorb the additional expense and be additive to our earnings, while Europe is the biggest near-term opportunity, Latin America and Asia are obviously not far behind, given the growth trajectory of the middle-class and its impact on travel in those markets. We expect that all of these near-term initiatives and a few others like them will produce incremental returns for us beginning in 2011 and become more significant by 2012, while others have a longer fuse. For instance, enabling customers to rent vehicles precisely where they want them using technologies that are more convenient to them, is an important part of the future of our industry. This is taking shape in the car share market thus far, but our view is that the real opportunity is not hourly car share but rather the off-airport market in general. Wireless communication technologies embedded in the vehicle are approaching the point of being cost-effective enough to make enough to large scale non-storefront, off-airport vehicle rentals a practical reality, particularly on large corporate campuses. This virtual rental technology will eventually allow us to place vehicles almost anywhere and rent them without a sales agent present, potentially replacing infrastructure, reducing costs and improving processes. We've been testing virtual technology for a while now and currently have one of our commercial customers piloting the technology on their corporate campus with several others lined up for later in the year. To support this growth, we will have more than 3000 cars equipped with wireless communication technology by the end of March and a multiple of that by the end of the year. We believe that integrated mobile self-service technologies will enable a paradigm shift, certainly off-airport, but eventually on-airport, giving us the ability to offer our customers exactly what they want, when they want it and where they want it, all in a cost-effective manner. The next initiative and one that I'm particularly excited about is transforming the rental experience we offer and strengthening the relationship we maintain with our customers. At its core, this is the driving force behind everything we are doing strategically, whether near or long term. Clearly, our Avis media campaign is built around reinforcing the customer service aspect to the brand and delivering on those things that our customer expects when they pay a premium for a car rental. The CRM project we talked about last quarter as part of this initiative and is well underway, which when implemented will represent a water shed in personalizing the experience we offer our customers. In this increasingly commoditised world, customer experience can be a differentiating factor. In order for us to move from good to great, we need to be better in exceeding our customers' expectation when they transact with this. While we retain some 99% of the large commercial accounts each year, where our much greater turn over are churned among leisure and non-affiliated business travelers. This is the worst kind of inefficiency because it not only hurt us, but also benefits our competitors. The charge to our customer experience team is to help us better understand our customers, their needs, preferences and objectives and adapt the Avis and Budget experience and service proposition in ways our customers value most. Every customer touchpoint is being examined, from the reservation process all the way through to customer recovery with the goal of transforming Avis Budget Group into a best-in-class customer-lead organization. One that drives increased loyalty, revenue and profits in the process. Put this in financial perspective, the volume of rentals with our existing customers do with other rental car companies is over $2 billion. So the financial implications of even a fraction greater of customer loyalty and ideally, customer advocacy, are substantial. We've already stepped up our interest in what customers are telling us in developing a more comprehensive understanding of the drivers of customer satisfaction, even as early on as a generated action of the win sites. For example, one of our early learnings was that a surprising number of our customer communications from e-mails to confirmations to receipts are not clear or not effective or both. So when we're reviewing and we're working all of our documents to make sure they were as clear and customer-friendly as possible. Simple things with big implications, all you have to do is listen. Another intermediate term initiative is optimizing our fleet costs. This initiative is really about using technology, refining operating practices and doing new things in order to make our car buying dollars work harder for us. One way to do this is minimizing costs and maximizing proceeds at the time of disposal. Anaheim statistics suggests that our actual realization and option where we sell the majority of our cars is already several points higher than the rental car average. While that narrows the opportunity, it clearly doesn't eliminate it. A quick look at competitive fleet costs per month, which suggests that no one is enjoying a material advantage at this juncture. But like others in the industry, we continue to explore new channels for vehicle sales. The financial motivation is significant. The channel has just to do it in a way the way that does not require substantial investment and infrastructure. We're already optimizing the wholesale end of our business by using online dealer auctions which now account for more than 30% of our dispositions as well as dealer direct sales. But we will be expanding our retail sales program through our relationship with the national car chain which will not require much capital outline beyond some incremental IT costs to enhance our website. Perhaps more interesting though is that we believe there's an opportunity to maximize the value of our fleet that goes well beyond simply lowering acquisition and disposition cost. Inceptionally, given our dual-brand strategy on- and off-airport locations and the broad range of customers we serve, there's a further optimization opportunity in how we manage and allocate our fleet. We believe every vehicle we purchase should have a mission. A mission when we acquire it, a usage plan while it is in service and a strategy to maximize its residual value at the end of its life. Budgeted car repurchase with the intent of using only at Avis or Budget or maybe it's a car that can serve any number of customers across both brands that also cascades from airports to off-airport in its life. This will take a big lead to understand that multiple brand strategies bridging the various customer segments only enhance that opportunity. Enhancing our current systems will force the opportunity to improve fleet allocation and inventory control, driving significant profit improvement along the way. So we're investing to more effectively manage our fleet, making sure the right car gets to the right location and to the right customer, which maximizes the profit potential of our vehicles while in service and then managing the mileage usage to generate the best possible residual value at the time of disposal. The last initiative I want to mention is not new, but remains a vital part of our go-forward strategy. Our performance excellence process improvement, or PEX initiative has been a great success and we remain highly committed to it. Our P&L benefited by more than $180 million in 2010 as a result of the PEX work we've done over the last three years. We expect the annual benefits will grow by another $50 million in 2011. The PEX is important not only because of the operations and financial benefits it has delivered. It's also important because it highlights our ability as an organization to successfully manage and implement significant cross functional strategic and cultural change in our organization. The aim is to move our multi-year efforts to implement a more sales-oriented culture to grow higher-margin ancillary revenues. Efforts which have helped us increase ancillary revenues per day by more than 65% and increase our upsell revenue per day by more than 200% since 2006. The more experience with PEX in our ancillary revenue initiative, we know we can develop a game plan, adapt to our culture, rally our troops to meet our objectives because we have done so, to help this consumer-centric initiatives that we'll be implementing over the coming months and quarters that will help us drive growth, realize incremental profits and strengthen our brand. As I now noted, it is not the entire list. Some initiatives we simply don't want to discuss publicly to gain the competitive advantage we feel they will deliver. But rest assured, all of our initiatives share our common objective, grow revenues, grow profits and improve brand equity. And then finally, just to word about prepaid rentals. For the time being, prepaid is effectively displacing our efforts to institute a no-show fee. We launched a prepaid capabilities on the budget website in late 2009, followed with Avis prepaid this past November, and the results are very encouraging. We booked over 20,000 prepaid reservations in January on Avis.com. Its first full month of deployment, and we expect prepay revenue to increase significantly in 2011. We're getting paid sooner, our no-show experience has improved remarkably. And importantly, we're seeing a very cost-effective shift in online booking trends and more realizing the cost savings in utilization benefits we hope for. We will begin offering prepay rates in our voice channel next month, which should be impactful, no-show rates in this channel are far and away the highest of any of our booking channels. Just to wrap up, we're optimistic about our 2011 prospects, domestic airline capacity is expected to increase in a 3% range over the next few months and historically, we've been able to grow faster than inclined rates during an upward trending volume environment. We're also expecting incremental volume for our new airline partnerships. With the help of some fleet adjustments we made last year, we are well-positioned to capture the profitable midweek commercial business with fleet tightness limited in the first eight months of 2010. By seeing in fleet cost trends have also moved in our favor with average price up 4% and the average cost per car down a bit since the middle of 2007. Further, as a result of our lower operating cost structure, we're able to profitably retake some of the volume we stepped away from in 2009, which is serving to enhance our growth. On the margin side, if you'd asked me in 2008 if we would’ve achieve our 8% margin goal by 2010, I'm sure I would've been non-committal at best. But that's exactly what we accomplished. Given that we were able to return to pre-recession margin and income levels, despite having significantly less volume, we believe it's reasonable for us to look for further margin expansion in the future, particularly as the economy continues to rebound. Further margin improvement will be a function of revenue growth, our ability to grow ancillary products revenue, competitive dynamics, our continued vigilance with respect to cost controls and the progress we will make on the strategic initiatives I discussed. With that, let me turn the call over to David.