Oliver G. Brewer
Analyst · D. A. Davidson
Thanks, Brad. Good afternoon, everybody. I'm glad to be with you today and have the opportunity to discuss our results, as well as the many changes happening here at Callaway Golf. The quick summary is as follows: first of all, our Q3 operating result fell generally within the expectations we provided at the end of Q2. Secondly, our outlook for the balance of the year has softened based on lower expectations in the U.S. and Europe, and thus, we are lowering guidance for the balance of 2012. And lastly, and I believe most importantly, we are making good progress on our turnaround plan, which I believe -- where I believe we are moving quickly, decisively and are on the right path. Looking at our operating results. In Japan, we have seen improved results versus last year based both on the launch of the Legacy '12 product, as well as improved market conditions versus last year. Our Japan business continues to be a strength for Callaway. Our primary areas of weakness in Q3 and for the balance of the year were in the Americas, Canada and the U.S., and in Europe. With the exception of our Asia-specific models, our 2012 products have not sold through well enough, and thus, during the quarter, we took aggressive pricing action to drive sell-through at lower inventory levels, both our inventory levels and those in the field. These actions had predictable results on our gross margins, but were successful in delivering the desired results in the field where we have enjoyed 5 consecutive months of hard good dollar market share growth in the U.S.. Although painful on a financial basis, right now, these actions are helpful for the long-term outlook in that they clear the channel and start to improve momentum for our 2013 story when we will have new product and new marketing to drive improved results. This is also significant in that to turn this business around, it needs to first stop shrinking, which means we need to stabilize and grow our dollar market share. To this end, in August, we had the first year-over-year gain in market share since November of 2010. During the quarter, we also began to show our 2013 product line to key partners and the feedback has been positive. Our larger customers are nearly uniformly behind us, they noticed the changes and improvements, and believe we will do better than recent offerings. That sentiment,I whole-heartedly agree with. Having said this, customers are also cautious given our sell-through track record in the last several years and are also excited about some competitive offerings. Net-net, I feel positive and I invite you to do your own channel checks to confirm and to best put this all into perspective. During the quarter, we also continued to firm up our 2013 marketing plans. As previously mentioned, these will be different, a.k.a. better, than recent years, and I look forward to rolling these out and showing them to you in January. On the tour front, we've continued to make good progress and I've received verbal agreements from several targeted players. At this point, I'm optimistic that our tour staff will also be improved for 2013, and I believe this, too, is a key item on our long-term turnaround list. For the balance of 2012, we have rolled back our guidance due to lower expectations for Europe, which is primarily economic based and for the U.S. and Canada, where we're going to have to continue to be aggressive in our promotional activity in order to drive sales of our existing products. In the U.S. and Europe, we did not have significant product launches scheduled for the balance of this year, which puts us at a comparable disadvantage to last year, when we've launched the RAZR XF Irons globally in Q4. In Japan, the Legacy '12 product launch, spread between Q3 and Q4, provided them with a stronger hand to play during the second half of this year. Now moving to our turnaround plan. Looking at our business overall, we have a great brand, a global presence and strong resources. However, it's clear that we're suffering from declining market share in our core business and a cost structure that is too high given that reality. We also believe the business has become distracted by competing priorities and brands and has been ineffective in several of those key initiatives. As a result, over the last 8 months, we've taken several decisive actions, including refocusing on our core business of clubs and balls where earlier on the year, we sold the Top-Flite and Ben Hogan brands, as well as licensing the apparel and footwear businesses. We've lowered our cost structure. In July, we announced a $52 million cost-reduction initiative and we are now furthering that to $60 million. We have taken action to stabilize our market share and clear inventories both here and the field; we are aggressively overhauling our product strategy and execution; we have changed our marketing approach and strategy, including bringing in new senior leadership; and we are building a more effective supply chain to improve cost, product development and customer service, again, including bringing in a new senior leadership. Most importantly, we're reenergizing our culture and rebuilding morale. This is an ongoing change effort which I'm happy to report is progressing well. People see substantive change, although some of the changes are difficult, I believe the vast majority agree with them and are energized by the clear new direction. Furthering this turnaround plan, during Q3, we've continued all of the above, including substantial progress in the product marketing and organizational change fronts, and made further progress on our cost-reduction and focusing efforts via strengthening our capital structure and lowering our cost of capital by issuing a new 3.75% debt instrument to replace the majority of our 7.5% preferred equity. This transaction was immediately accretive and Brad will discuss it in more detail during his comments. We reached preliminary terms from the sale/leaseback of our Chicopee, Mass golf ball facility. This transaction should close by the end of the year and result in smaller footprint in that facility roughly reducing our space up there from 810,000 square feet to 230,000 square feet. There is a $7.9 million noncash charge associated with this action, but it should provide significant cost savings and strategic flexibility for us going forward. We also restructured and streamlined our GPS electronic business to a third-party-based model. This action resulted in a $16.5 million noncash charge on the quarter but will allow us to improve profitability and focus going forward. We will continue to sell our existing electronic devices, but new products will be developed via partnership model. In addition, there were several other efforts aimed at streamlining and improving the efficiency of our business, which we're not going to go through with you today, but some of these additional moves increased our cost savings from the $52 million we announced previously to $60 million now on an annualized basis. The result of all of this is the much leaner, stronger and more focused Callaway Golf. We are going through a significant transformation, taking decisive actions and moving at a rapid pace. As a result, I believe that in 2013, we will be a more competitive and relevant player in our chosen space. Unfortunately, turnarounds such as this take time, however, I remain confident that the clear and specific actions we are taking will in fact turn this business around. I look forward to continuing to keep you updated on our progress and appreciate your interest and support. Brad, over to you.