Michael Weening
Analyst · ROTH Capital Partners
So as you know, with RPOs, we burn them off on a regular -- on a daily basis. And therefore, you have to backfill them and they are indicators of customers signing on three year contracts, right? With regards to stack ranking demand, I would say it goes from left to right based upon maturity. So the strongest demand is continued penetration on the consumer. The second one behind it is what we're doing on small business with SmartBiz, which is our customers came to us and really wanted us to displace their Ubiquity nightmare because that product is an IT based product and doesn't really serve their business well. So we expanded our platform with SmartBiz and made it so that they could provide incremental cyber network management and great capabilities using the existing WiFi appliances and all of the existing clouds. So no incremental complexity, in fact, a radical simplification, which then led to this newest one, where we -- in November, we put out the first release and in February, we put out what I would call the MVP release for Multi-Dwelling Units. And this is the next demand from our customers saying, MDUs are a nightmare. Every MDU is different, whether it's the WiFi footprint, because I can have a triplex or a quadplex, I can have an apartment building with 600 apartments. There's every form factor on the planet. There's a pool in the -- there's an outdoor pool, there's a parking garage. You have real complexity with regards to physical WiFi challenges. And then on top of that, you layer in the business model challenge. And the business model challenge is bulk versus every unit is a residential. And so we are in the process of knocking that challenge down for our customers by radically simplifying it. Again, expanded out our software so that we can cover an MDU, both from a business model point, whether it's resi or bulk but more importantly, through -- or as importantly, from a WiFi footprint point of view, because you can take our appliances, mix and match them infinitely and cover any physical WiFi footprint imaginable with just with a different piece of software and that will allow our customers to do what they've always wanted to do, which is go after MDU business in a very simple way based -- while building upon their existing small business and consumer business. And so that's the third one and the least mature from a market penetration point of view and I would -- that's how I would stack rank those three. And so the great thing about MDU is that MDU also opens up other channels and segments from a channel point of view. So where MDUs will be served by our existing broadband customers, there are a large number of MDU companies out there who just deal with MDU and then they will partner with broadband companies in the back end. And so this, to us, MDU actually represents what I would call a TAM expansion because the addressable market just got larger because we will be going on beyond broadband customers.