Michael Weening
Analyst · ROTH MKM
First of all, the customers now, they're thinking about their business. I would actually say every single one of them is thinking in both ways, right? Unless they're like a key provider and you're seeing that from some of the big ones. Two, with interest – we see this all the time with large public legacy service providers. As interest rates increase, they're actually pulling back on CapEx because their margins are declining and this is a way for them to fund it. So they slow down, and our customers are seeing this as an incremental opportunity, right? Hey, we're going to go build out this town, now they're going to do it even faster, they still have access to capital because, again, their business as a whole is radically higher margins, therefore, they can pursue, they can actually get all the capital that they need. So they're looking at quickly going into a new market. And I'll give you an example. We had a service provider in recently, and what they did was they shared out their spreadsheet and we went through 10 different markets that they're looking at towns and they had profiled out who the competitors were and a number of those places were legacies. And they were saying, let's build out a joint plan to actually attack those legacy providers and take share and where should we attack, right, and we helped them identify who we thought was weakest and best place to go. On growing their existing business, this goes back to the whole customer success discussion, the whole point of our business model is that land and expand, and that permeates over to the customer's business model, in that they're a land and expand also. In the past, all they ever did was they would sell a pipe, and that's it. And then I would hope that I would monetize. And generally, that means that, over time, they're under pressure because someone else or the cheap price, whatever it is, now, their whole business model is I land in the home or the business, I'm selling all these incremental services, I expand my margin and my revenue inside that account, but I also make it wickedly sticky, so that if somebody comes in throws – legacy provider who is only speed throws in some cheap price, the customer is going to say, no, I've got all these great services coming from [indiscernible] broadband company, I'm not even going to consider that cheaper price because the service is so incredible. And by the way, my NPS is 75. So these customers are incredibly loyal. So that grow is absolutely front of mind. And that, I guess, comes to the core of what we're doing in this new market. It is a new market with a new business model and we're teaching these customers how to transform their businesses and disrupt the legacy companies. Now with regards to your question on incremental metrics beyond RPO, we consider that competitive and, no, you can just assume that, again, we have a growing customer success army that spends every single day helping our customers use best practices and insights and understanding what works and what doesn't, segmenting data, all these different elements to grow their business.