Michael Weening
Analyst · Ryan Koontz with Rosenblatt Securities. Please proceed with your questions
Sure. The evolution that we've seen in the Calix business model, is one where we moved from in the past and what our heritage was, where we started out as a fiber company, and we helped them do what you mentioned, build out great fiber networks. And where, as we've invested significantly over that the last 11 years ago, build out our software and cloud platforms, once you become a business partner, and the customer success organization is working really closely with our customers to identify, how do they actually use the insights and the data that's in their network to understand their subscribers, and then convert that into a reduction in churn, growth in ARPU, and the acquisition of new customers? And the way that we do that is really around three things. The first is, we give them the simplest operating models that exist in the marketplace. So, on the fiber side, that means our platforms sit on top of it. We collapse the CO and you can run it at an 80% savings in OpEx, while at the same time, driving an incredible go-to-market with regards to the premises, which is very complex, not unlike trying to work your way through a jungle. We make out a very simple OpEx model because we help them. We do all the integration and then they just get up and running and they run the same thing, 80% reduction in OpEx. And that converts itself through things like reductions of truck rolls. The second thing that we do is, we help them excite their subscribers. And that's very focused on, how do you actually beat the consumer direct to market companies like a Google and an Amazon, who are trying to win the home? And we think that the broadband service provider is best positioned to do that. And our customer success organization works closely with them on, how do they understand that subscriber? How do they put great go-to markets in place? And then, how do they grow the revenue with that subscriber? And then last, those two pieces come together, simplify and excite into our growth model, and growth in value of their business. And that can be to their community, to their members if they're a cooperative, or to their investors, if they're a public company. And so, all these things come together to drive great customer success. So, what you're seeing in the growth is actually an expansion of our TAM in customers where 20 years ago, we were relevant in a section of their business. We're now relevant in all sections of their business. And the best example I can give you is GVTC in Texas, who has built out, invested over $300 million in a world-class fiber network that's the fastest Netflix network in the world. And they did that with all-cash from the business. And then at the second part, they rolled out our Revenue EDGE, which is the marketing cloud, support cloud to run their call center. And our GigaSpires, which gives great Wi-Fi 6, and allows them to have a platform in the home that puts services on top of it. And those incremental services generate incremental revenue. And what are the benefits to them? Well, they've now got an NPS of plus 44. They've seen a 25% increase in loyalty, and they're just one customer. Bascom saw a 95% adoption of the EDGE suite. We ran over 20 million FCC broadband performance compliant tests this quarter for our customers, which is unheard of. we're miles ahead of our competition. STRATA Networks ran a marketing campaign and saw over 60% increase in adoption of their mobile app. And the last one that we press released this quarter was Norvado, with a 99% uptake on their premium Wi-Fi upsell. So these are great examples of, we're no longer the company that just provides them the hardware. We're the company that actually helps them build a very, very successful business, and that's why they're selecting us more than they ever have before. Carl?