Andre Hawaux
Analyst · Credit Suisse
I don't know exactly what my competitive set is doing account by account, but I can tell you there that we are in fact on frozen leading in terms of changing that promotion depth. Our frequency is staying where we want it to be, but we'll be taking the depth off the promotion there. And I've got to believe, from my perspective, as I look at our input costs there around things such as proteins that Gary alluded to before, that that is actually the smart thing and the prudent thing to do in that space. The second part of your question was around as we look at our pillars, what we define as our pillars, between convenient meals frozen, and convenient meals shelf-stable, and things like meal enhancers, would you look at the consumer eating at home more, using more ingredient type things to cook, and while that's true, and we've seen a drop-off, and seen some correlation between unemployment and what's happening to single-serve meals frozen and single-serve convenient meals shelf-stable, we've not seen the commensurate pick up again in the meal enhancer business. Part of that, I think, on the dollar side, is the fact that there's very little to no inflation, actually a little bit less in tomato, so that meal-enhancer business for us is really anchored by Hunt's tomatoes. We're seeing decent velocity in that Hunt's continues to gain share, but we're just not seeing the dollars move through as we initially thought in that space. And a lot of that gets back to, I think, that stock-up occasion and we're also seeing pretty heavy competitive responses in pasta sauce, which, again, is a pretty big category for us as well, where we see some of the mid-tier players playing at a fairly high value.