Allan P. Merrill
Management
I think it's perception, Ivy, I really don't think it's affordability. I think that it's psychology and perception. I mean, there's no question that if you were looking at pricing a new home in the fourth quarter and looking at that monthly payment, it was a lot higher than it had been 6 or 12 months before. And so there's kind of a schmuck factor, where the buyer says, "Gosh, this doesn't feel very good." But when you have the longer discussion with the buyer, and in that period of time they were longer discussions, and you asked them, "Do you interest rates are, directionally, over time, headed higher or lower? And do you think home prices, directionally, are headed higher or lower?" They kind of get themselves around to the fact that this is an adjustment that they need to make. And then our discussion has been around where are monthly payments in relation to rents, and where are they in relation to incomes. Because to the extent that they're up, that's a factor, but to the extent that they're still at attractive levels of income, that's a better factor, and to the extent that it's less expensive to be an owner on a pretax basis than to be a renter, that's even better. So I think that's really the discussion. And I will tell you, I was incredibly gratified. One of our new home counselors said to me in September, and it was like the light bulb had gone off with her, she said, "You know, it doesn't help to throw money at a problem. They need to feel good about the purchase decision they're making. And, actually, increasing cash incentives wouldn't work. From her lips to God's ears, but I have to say, I was encouraged by that, and that really governed how we behaved in the quarter.