Christopher von Jako
Analyst · Oppenheimer & Company. Please go ahead
Thank you, Bob. Welcome, everyone. And thank you for joining us today. To begin, as I stated on our last call, the current macroeconomic environment, including staffing shortages, higher interest rates, inflation, and recessionary fears continued to impact our customers and patients and in turn our third quarter results. Simply put, smaller practices which make up the large portion of our current customer base, continue to take a cautious approach to purchasing decisions in this environment. Given these conditions, the company is increasingly cognizant of its spending levels. It remains focused on conserving cash in order to ensure that we make the most prudent use of our shareholder capital. Additionally, while we remain committed to strengthening our sales force to penetrate the market, the economic environment and tight labor market has made it more difficult to hire the right talent, which is making our planned expansion take longer than expected. You may recall our previously stated objective of expanding the sales force to 21 territories. We currently have 14 sales professionals, and we believe these challenges could lead to a longer ramp up period before we're able to reach our desired sales force size. You will also recall that Eric Hirt joined us in May as our Vice President of Sales. Since that time, he is laying the groundwork toward building a truly transformational commercial infrastructure for BrainsWay. He is focused on putting new pipeline tracking measures in place and improving the messaging and education related to the benefits of a deep TMS platform technology. Also, as we target larger enterprise customers that are somewhat more insulated from the economic fluctuations, Eric is focused on ensuring that when the commercial team is appropriately built out, it's done with experienced professionals with the requisite experience to meet the needs of the sizeable accounts. Specifically, the right professionals for us need to effectively communicate our scientific differentiation, as well as the significant return on investment that can be generated using deep TMS in their clinics and practices. Dr. Colleen Hanlon, our recently appointed Vice President of Medical Affairs, will play an important role here. Dr. Hanlon, formerly a professor at Wake Forest University School of Medicine, and a member of the Wake Forest Center for Addiction Research, brings nearly 20 years of experience in the field of brain imaging and brain stimulation research. One of her roles at BrainsWay will be to drive the integration of medical and scientific intelligence. She will also be instrumental in working with key opinion leaders to enhance awareness, including among the larger, more sophisticated institutional and enterprise customers that are playing an increasingly important role within the industry. We believe that this will help us to improve the sales process and commercial results. So, while we're focused on being good stewards of capital, it is important to know that we have the right plan in place to continue investing in growth, including our commercial team and leverage the substantial opportunities we see with enterprise customers when conditions warrant. As we prepare for this moment, there are several tailwinds in our business and the industry overall that I'd like to highlight. First, we are building momentum in our international business. While these international sales generate lower average selling prices and margins, our out of the US performance bodes well for our business long term. As further context for our thriving prospects internationally, we've sold multiple systems to the largest TMS provider in Australia, and even more systems in India in recent months as we penetrate those markets. We're also achieving significant progress with reimbursement. Most recently, we announced that another Blue Cross Blue Shield licensee will be extending positive coverage for deep TMS for the treatment of OCD, effective February 3, 2023. The policy will impact commercial health care coverage for more than 2.6 million people in the Pacific Northwest. The policy also reduces its TMS coverage criteria for depression, now requiring only three failed medication trials instead of four. In addition, final and draft local coverage determinations, respectively, were recently issued by CGS and NGS, two Medicare administrative contractors, or MACs, reducing the number of previous medication failures required to qualify for deep TMS treatment for depression from four to two. These MACs collectively represent 14.5 million covered lives. And once implemented, the changes will result in all 60 million plus Medicare beneficiaries qualifying for deep TMS depression coverage after either one or two failed medication trials. Furthermore, NGS is now expanding its TMS coverage criteria to include psychiatric nurse practitioners, making it the first MAC to join the commercial players who have already taken this step, including Magellan, Centene, HCSC and SelectHealth Intermountain Healthcare, among others. Also, in the third quarter, Cigna announced positive coverage which will apply to deep TMS for the treatment of OCD. Cigna, one of the largest major medical insurance companies in United States, provides commercial health care coverage to about 17 million members, has Medicare Advantage plans in 16 states and participates in the health insurance marketplace online exchange. Through the positive coverage decisions, we now have approximately 90 million covered lives for OCD indication. Moreover, approximately 45% of our total installed base now includes OCD treatment capability. We view this progress not only as a testament to our customers' strong belief in the benefits of deep TMS treatment for OCD, but also our growing success in securing reimbursement in this important indication. Switching gears to our key clinical and regulatory progress. Most recently, we received 510(k) clearance from the FDA for the use of our deep TMS H7 Coil in treating adults suffering from depression, including those suffering with comorbid anxiety symptoms, commonly known as anxious depression. This was our ninth FDA clearance for the deep TMS and represents an important differentiator for our industry-leading technology. TMS treatment for depression is not a one-size-fits-all solution for all anatomical targets. The H1 targets one region of the brain and the H7 targets a different regions. And we now see that stimulating either of these regions can mitigate depressive symptoms. We believe this additional clearance supports our goal of enabling clinicians to provide more personalized medicine for their patients. Another key driver for us is generating additional market awareness. This is the intent of our recently announced collaboration with NOCD, an organization that facilitates access to online therapy for people with OCD through its innovative telehealth platform. The goal of the collaboration is to raise awareness about the life saving treatments of both companies, amongst patients, caregivers, and clinicians. BrainsWay's collaboration with NOCD will help patients find the treatments they urgently need with access to NOCD's therapists and deep TMS providers nationwide. Staying with raising treatment awareness, we also participated in five onsite medical conferences in and outside the US during the third quarter, including the World Congress of Psychiatry and the Annual Convention of the American Psychological Association. Another critical positive indicator for our business is the medical community's growing focus on dramatically rising mental health issues, and in some cases, the use of TMS as a potential treatment. I'd like to highlight two very compelling recent developments. First, the US Preventive Services Task Force, an independent volunteer panel of national experts in prevention in evidence-based medicine issued a public proposal, stating that US doctors should regularly screen all adults under 65 for anxiety. The recommendations are based on a review that began before the COVID-19 pandemic, which has been shown in numerous studies and published literature to have worsened the US mental health crisis. The task force said that the evidence for the benefits of regular screening include the availability of effective treatments. Of significance, this is the first time this influential group has recommended anxiety screening in primary care for adults without symptoms. Next, Psychiatry News recently published an op-ed advocating for TMS to be considered as a first line treatment for moderate to severe depression. This is important for two reasons. First, Psychiatry News is the official print and electronic news service of the American Psychiatric Association, or APA, and is the primary and most trusted source of information for APA members, other physicians and health professionals, and the public about developments in the field of psychiatry that impact clinical care and professional practice. I'd also like to highlight that the APA promoted the op-ed on social media channels, including LinkedIn. The second reason this op-ed is important is because the author, Dr. Richard Bermudes, Chief Medical Officer of Mindful Health Solutions in California, is a longtime user of deep TMS. We are grateful to Dr. Bermudes for advocating for changes to the APA's current treatment guidelines for depression, and would certainly agree with his sentiment that the compelling evidence for the use of TMS has grown steadily since the initial guidelines were published in 2010. Of course, we are proud to be at the forefront of innovation trends since that time. With the spotlight firmly remaining on mental health and TMS specifically, we believe BrainsWay is well positioned to leverage this enhanced visibility to further grow our business for the long run. With that, I would like to look ahead to the remainder of the year. As the current macroeconomic environment continues to present challenges to both our smaller customers and their patients, we intend to remain vigilant in controlling our expenses. We will focus on ensuring that our strength of our sales force has a measured pace, and we're doing so with professionals who can help us further penetrate key enterprise accounts. As I mentioned earlier, we believe that this ramp up will take longer than previously anticipated. Until such time, we are fortified with a strong balance sheet and continue to be buoyed by advancements in several key areas, including sustainable success internationally, further progress with reimbursement, additional clinical and regulatory milestones, increased market awareness, and favorable long term industry trends, and multiple growth catalysts. With that, I will now pass the call to Scott for his review of our third quarter 2022 financial results. Scott?