Gene Austin
Analyst · Pacific Crest. Please go ahead
Thank you Linda and thank you all for attending today’s call. The second quarter produced continued progress on many fronts for Bazaarvoice. We delivered accelerated revenue growth that exceeded our guidance and significantly improved our EBITDA. Additional highlights included another good quarter in terms of new client acquisition and launches and we ended the quarter with active clients of 1258, an increase of 28% year-over-year. Halfway through this fiscal year, I am pleased with the improvements we have made in operating our business. I’m also happy to share with you all that we have resolved the recent investigation by the Department of Justice. On our last earnings call, we told you that we had received a letter from the DOJ on August 20th, indicating that they were investigating whether Bazaarvoice had discontinued use of two technologies in a timely manner as part of the divesture of PowerReviews. The investigation has now been resolved, subject to court approval of minor revisions to the proposed final judgment which will have no material impact to our business. I believe this will be the last update I give you all on the Department of Justice and PowerReviews. Moving on to our financial results for the second quarter, total revenue was $47.3 million, an increase of 15% year-over-year and better than our guidance. Adjusted EBITDA loss of $1.8 million and non-GAAP EPS loss of $0.05 were also better than our guidance. We have previously shared with you our revenue growth rate goal of 15% to 25%. And I'm pleased that we were able to achieve 15% growth in the second quarter, up from 11%, just two quarters ago. This achievement comes on the heels of a lot of hard work by the Bazaarvoice team to shore up the overall performance of our company on many fronts. When I became the CEO of Bazaarvoice, I had committed to you all that we would reverse the trend of decelerating revenue growth by improving sales execution, investing in client satisfaction and retention in getting the innovation engine in our company started again. I pledge to do so while inheriting the company that had just lost the trial to the DOJ and faced a complicated divestiture process. Had weak overall operating cadence and possessed lower employee morale and yet just nine months later, we have successfully moved on from the DOJ, restored employee confidence and commitment and strengthened our business. A good start but there is more work ahead. We remain committed to further improving our growth and profitability metrics, which will require yet another notch of overall effort in execution of our company. Let me talk to growth, since it remains our top priority. Getting our revenue growth to a higher level will be driven by better sales execution, increased sales capacity, strong client retention and additional new offerings that unlocked the value of our network. At this point, I am most pleased with our progress on dollar retention. In fact, last quarter for the first time in several quarters our dollar churn percentage was lower than our client churn, a good taste of what should lie ahead if we continue to focus on our clients’ interest in new programs. Most of the progress to date has come from a much higher focus on client retention issues and better management of the client renewal process. The next step is to make further investments in product quality, customer service and technical support that provide systemic changes to the experience our clients have each and every day. Those programs are underway and we expect to see the fruits of those investments payoff over time. For example, we launched best practices consulting business designed to help our client optimize their strategy and results around user generated content produced from our core offerings. Previously, we had charged very little for professional services. So this is a great opportunity to layer on more revenue while simultaneously helping clients derive more value from Bazaarvoice and solidify them for years to come. Turning to sales, Bazaarvoice has had a history of consistent North American performance. While our performance overseas can best be described as lumpy, for example, Asia-Pacific, while producing smaller numbers is doing quite well after a poor fiscal 2014. Meanwhile, Europe had the strongest quarter in its history at close fiscal 2014, but has been behind our internal plan during the first half of this year. In order to grow our bookings to support higher growth rates, we need more consistency internationally, especially in Europe. In both international regions, we have made leadership changes in the last 12 months and I believe those leaders are building teams that can deliver improved results. At the same time, we have refocused our go-to-market strategies in those regions around winning the key retailers that will provide the foundation for strong brand adoption. In North America, we are fortunate to have over 60 of the top 100 Internet retailers, which have led thousands of brands to adopt our solution. This has been a phenomenal strategy domestically and will be the underpinnings of our international plan. The early returns are promising with nine new retailers joining from Europe in the last six months. Looking ahead to the second half of this fiscal year, Bazaarvoice’s had a history of much stronger second half bookings than the first. And our pipeline heading into the third quarter is healthy and robust. Also, I’m pleased with our November start including Europe. Now let me comment on the progress to date around product innovation. We launched our first ever Client Advisory Board back in September with some of our largest clients to discuss their thoughts around Bazaarvoice’s future strategy to capitalize on the power of social content, the scalability of our network, the richness of our datasets and ubiquity of mobile. Our clients resoundingly told us that they see UGC as a critical component of the digital strategies now and in the future. And they want us to provide more ways to capture, publish and amplify that content to drive stronger awareness and sales for their products and services. The first wave of new products that we introduced early this year aligns directly with the feedback from our clients to strengthen our UGC position. We called the Curations at new content types such as photos, tweets, videos, while local extends our core ratings or review offering for the local dealers and the agents of national brands, as well as for specific locations for national and regional retailers. We also broadened conversations with product sampling, which bolsters our capabilities to influence new product introductions. I'm particularly pleased with early success we are having with Curations and the largest developing pipeline for local. Up next on our product roadmap, our solutions enhanced SCO performance of the large volume of UGC that we collect in order to derive much higher levels of traffic to our clients’ product pages. Also, we continue to unlock more and more value from our large and growing network of brands and retailers. For sometime now, we have allowed brands to syndicate their review content to all of the retail partners to strengthen the conversion rate of shoppers to buyers. Recently, we released analytics to both retailers and brands, giving them insights into the power of syndication and the impact it is having on traffic and conversions. Soon our analytics will go even further and allow our clients to measure the overall performance of a particular brand versus the competition across all of its retail partners in our network. This is just one of a steady stream of new products and features aimed at providing a true network view of a brand’s competitive strengths and weaknesses. Longer term, we have the opportunity to allow brands and retailers to reach in-market shoppers with the right content at the right time wherever they are shopping on our network. We have a very large number of active shoppers on our network, over 560 million unique visitors each month who engaged with reviews, photos and videos during their purchase journey. Combined with data based on past review and purchase behavior, we have the opportunity to proactively deliver influential marketing messages in the form of user-generated content that is contextually relevant to a person specific shopping interest, resulting in a more personalized engaging experience. As you can see, Bazaarvoice’s engine of innovation is up, running and picking up steam. I'm excited about our ability to proliferate UGC, the value our network represents now and in the future and the opportunity, the combination represents for our ability to deliver unique products that reach in-market shoppers. Now let me comment on some additional highlights of the second quarter. Our media business delivered a strong second quarter with revenue of $2.1 million, an increase of roughly 70% year-over-year. We entered the active holiday quarter with good momentum in the business and have an innovative product on the horizon that will allow for enhanced personalization of media based on the data inside our network. Early feedback from our test client is very positive. As in a side, this is the basis for some of the innovative strategies I just spoke about. In terms of partnerships, last quarter I shared with you that we are partnering with our retail clients to add brands to our network. Retailers increasingly want to speed up the process of getting brands integrated into their UGC strategies. We're pleased with the initial progress we're seeing in this regeneration program, with the vast majority of our new Connections clients coming up from this program. In fact in the second quarter, we added over 500 new Freemium Connection clients, bringing network clients to over 2,300 more than double from the year ago. We also expanded and extended our partnership with Google, with an agreement to accelerate our content-sharing relationship. Today, over 20 million reviews for more than 300 Bazaarvoice clients are now front-end centered in Google Shopping and on product listing ads, providing tremendous exposure and increased consumer traffic. Finally, we provide strong validation for the importance of user-generated content. Broadly, Gartner spoke to the opportunity UGC presents for marketers to enhance commerce experience and increase conversions. More specifically, Gartner highlighted product reviews and ratings as the primary driver behind social commerce revenue for both retailers and brands. And requirement for doing business online in a market where real lines of distinction are being drawn between leaders and challengers, I believe market analysis such as these positions Bazaarvoice among the premier vendors for marketers and digital commerce leaders. With over 3,600 total clients, the size of our network is a clear indication of the value we drive for our clients each and everyday. In the second quarter, the content of our network received more than 64 billion impressions, an increase of 30% year-over-year. On Black Friday alone, the traffic on our network grew 60% from the prior year’s Black Friday. In summary, I’m pleased with the progress we've made in rebuilding the Bazaarvoice business today. We grew 15% year-over-year, scaled the business with a proven EBITDA and made good progress in our core operations. As we look forward, our focus remains growth and we are investing to strengthen client retention, build our international business and restore steady stream of innovation to our pipeline of products. There is a lot of hard work ahead but I’m excited to lead this committed team forward. I will now turn the call over to Jim.