Stephen R. Collins
Management
Sure. Let me talk about Bazaarvoice Media first. So prior to acquisition, Longboard advertised an audience reach of about 100 million uniques across shopper media, sites like Buzzillions and FindTheBest, mobile shopping tools, if you will, and also retailers. They have some retailers in their network that aren't Bazaarvoice clients, and we have some clients that are mutual, and we certainly have lots of retailers that we want to add to their network. That's the first focus of integration is to really help our retail SaaS team complement its quiver of products, if you will, by coming in and saying we have a site monetization solution in addition to an authentic word-of-mouth solution and they're very complementary. So that's where we're going to focus first. And as we add publishers, we'll add impressions. And as we educate our great brands on what we can do with shopper media, that's going to start increasing sell-throughs and grow the business. Classic network economics peers. So we've got good inventory, and we just need to keep working that supply demand equation and start with the supply side. And also, one of the things I'll be doing as an area of my focus this year is really working on building robust agency relationships. That's fundamental for the SaaS business as well, as agencies are beginning to be much more of an influence on our brand's social and coop advertising strategies online. That's fundamental to our success in an area where I think we can really drive demand. Also Bazaarvoice Media, we're already working with a number of the top ad age advertisers. But there's a lot of room to run here. This is an emerging company, but they had a darn solid quarter with greater than 100% year-over-year revenue growth and they beat their margin targets, and it's a good quarter. So as far as the client losses that we had, we lost 31 this quarter, 31 enterprise clients. That's a client churn of, oh, just under 3%, about 2.8%, that's favorable to the prior quarter. And dollar churn from terminating clients, lost clients is less than that percentage, which is consistent with historical levels. So in terms of client churn from losses, kind of same story there as it's been historically, but sequentially favorable.