Tadeu Marroco
Analyst · Redburn Atlantic. The line is now open. Please go ahead
Thank you, Victoria. Good morning, everyone, and welcome. I’m pleased to reiterate our full year 2023 EPS guidance, driven by our broad-based performance across categories and markets. Today, in addition to our pre-close trading update, I would like to begin by sharing some key highlights of the comprehensive strategic review we have now completed. I’m clear that our early commitment to a multi-category strategy is right. I’m also clear that we must continue to make active choices to sharpen our strategic execution through delivery of fewer, bigger operational priorities. To accelerate the next phase of our transformation journey, we are now committing to ‘Building a Smokeless World’. We’ll deploy our global multi-category portfolio to actively encourage smokers to ‘Switch to Better’ nicotine products, realizing the multi-stakeholder benefits of ‘A Better Tomorrow’. This commitment is demonstrated by our new ambition to become a predominantly smokeless business, with 50% of our revenue from non-combustibles by 2035. With only 10% of the world’s 1 billion smokers currently using new category products, the long-term opportunity for growth as we deliver on our transformation is vast. Consistent with our vision to ‘Build a Smokeless World’, and in combination with the current macroeconomic headwinds impacting the US combustibles industry, in 2023 we’ll take an accounting, non-cash, adjusting impairment charge of around £25 billion. This accounting adjustment mainly relates to some of our acquired US combustibles brands, as we now assess their carrying value and useful economic lives over an estimated period of 30 years. Accordingly, we’ll commence amortization of the remaining value of our US combustibles brands from January 2024. This non-cash amortization charge will be treated as an adjusting item and does not impact future capital allocation decisions. Work is ongoing as part of our normal year-end process, and we’ll disclose further details at our full year results in February. Building on our progress in 2023, I’m clear that now is the right time to further invest to accelerate our transformation. We are making active investment choices to strengthen our US business, accelerate innovation momentum in Heated Products globally, and enhance capabilities that support our strategic delivery. These investments will impact in 2024, and alongside continued macro-economic pressures in the US, we now expect low-single digit growth in revenue and adjusted profit from operations on an organic basis at constant rates. Looking forward, we expect accretive new category growth and stable combustible revenue to continue to drive total nicotine industry revenue growth. This underpins our medium-term guidance, where we expect a progressive improvement to 3% to 5% revenue, and mid-single digit adjusted profit from operations growth on an organic basis at constant rates by 2026. We’ll continue to reward shareholders through our strong cash returns, including our progressive dividend, and once the middle of our leverage range is reached, we’ll evaluate all opportunities to return excess cash to our shareholders. Turning now to current trading. Benefitting from our global footprint and multi-category portfolio, we expect to deliver 3% to 5% percent organic revenue growth, and mid-single digit adjusted diluted EPS growth. Our earnings guidance includes the divestment of our business in Russia and Belarus in September. In new categories, we continue to drive strong volume and revenue growth, led by Vuse and Velo. However, due to the continued weakness of US combustibles, we now expect to deliver group organic revenue growth at the low end of our 3% to 5% guidance range. I’m particularly pleased by our continued strong performances in AME and APMEA, which together we expect will deliver close to double-digit revenue and adjusted profit from operations growth. The continued strength of these two regions, driven by both combustibles and new categories, gives me confidence that once we have restrengthened our US business, our global multi-category strategy will deliver long term sustainable profitable growth. Turning now to one of the key priorities I set out in the summer, to drive profitability in new categories. After significant upfront investment, since 2020 we have reduced new category losses by £1.1 billion. As a result, we now expect our new category contribution to be broadly breakeven in 2023, and to continue to be profitable3 moving forward. Vapor and Modern Oral are already delivering profitable growth. This continues to give me confidence that we’ll profitably transition our portfolio from combustibles to new categories. In Vapor, Vuse continues to extend our value share leadership, reaching close to 37% value share in key markets, up 100 basis points. Vuse continues to deliver strong revenue growth, driven by an increased number of consumers, robust pricing, and the benefit of growing cross-category poly-usage. We see the fundamentals of the Vapor category as a reduced risk alternative for adult smokers as strongly positive. More adult smokers are switching to Vapor than any other new category, with Vapor and Heated Products equally effective at encouraging smokers to switch. In addition, positive demographics support the long-term sustainability of the category. In the US, our PMTAs for Vuse Alto’s two Tobacco flavor products remain under FDA review. These applications further build on the foundational science of our successful tobacco flavor submissions for Vuse Solo, Ciro, and Vibe, which received marketing authorizations in 2021 and 2022. We are confident that a successful outcome of the Vuse Alto PMTAs remaining under review with FDA, will be received in the coming months, consistent with the Agency’s most recently communicated timeframe. We are challenging the marketing denial orders received for Vuse menthol variants, including most recently for Vuse Alto. We have received stays of enforcement for FDA’s denial orders. This means that these Vuse menthol products can continue to be marketed and sold while the judicial review process continues. We believe appropriately regulated, flavored vaping products, including menthol, are critical in supporting the migration of adult smokers from combustible cigarettes. Indeed, while FDA did not request long-term consumer switching data as part of the PMTA applications for Vuse, interim results of our 24-month longitudinal study for Vuse show that the proportion of Vuse users completely switching from combustibles was higher among those using menthol-flavored products than those using tobacco-flavored products. Globally, the modern disposables segment is driving incremental Vapor category growth. We continue to approach this fast-growing segment in a responsible way in regulated markets, consistently implementing our global under-age access prevention guidelines and take-back schemes for responsible disposal. Vuse Go is now available in 59 markets, and our recent launches in emerging markets, including Colombia and Peru, are delivering positive results. We expect our Vapor footprint to continue to grow, as regulatory developments in new markets increasingly allow smokers to access authorized, reduced-risk products, which enables our entry. In Modern Oral, Velo continues to deliver strong volume-led revenue growth and increasing profitability. Modern Oral is a fast-growing category, driving our volume share of Total Oral in key markets up 110 basis points, reaching 8.5%. The category is also developing quickly outside the traditional oral areas of Scandinavia and the US, with newer markets now representing a quarter of industry volume. While our global volume share of Modern Oral is down 210 basis points, driven by the large US market, we are encouraged by the strong results from our recent Velo pilot in New York, including a more premium brand expression and design. In addition, we remain confident of securing the PMTA for our Europe-leading Velo 2.0 platform to support our longer-term competitiveness in the US. Elsewhere, Velo continues to perform strongly, maintaining its clear category leadership in Europe, with 67% volume share in our top four markets. And we are taking further steps towards broadening accessibility of our reduced-risk products through unlocking emerging market opportunities. Velo continues to deliver strong growth in Pakistan, driven by increased consumer numbers, and with average daily consumption now close to five pouches per day. In addition, we have accelerated our national rollout in Kenya after a successful pilot test. In Heated Products, glo’s performance in 2023 has been disappointing. Slower industry volume growth, increased poly-usage, particularly into the Vapor category, together with heightened competitive activity in Japan and Italy, has impacted our performance. As a result, our organic volume and revenue growth has slowed in the second half, and our volume share is down 100 basis points in key markets to 18.2%. Although glo maintains its strong number two volume share position globally and continues to perform well in a number of AME markets, including Poland the Czech Republic, since becoming Chief Executive, I have been clear that we need to do more to strengthen our innovation pipeline, to drive momentum in longer-term performance. While still early days, I’m excited by the accelerated cadence of our innovation pipeline in both consumables and devices. glo Hyper Air is performing in line with expectations. In addition, we have recently launched veo, a range of non-tobacco consumables, in 10 markets in Europe, gaining first mover advantage in this new space, with encouraging early results. I look forward to sharing more details on our innovation pipeline next year. Now, turning to combustibles, where our global volume share is flat year-to-date, with value share down 40 basis points, reflecting the impact of our commercial actions in the US, partly offset by stronger performances in AME and APMEA. In the US, combustibles industry volume continues to be impacted by the volatile macroeconomic environment, with premium segment share showing recent signs of pressure after a more stable first-half. Although our volume share is down 10 basis points year-to-date versus full year 2022, I’m encouraged that our commercial plans are delivering early signs of volume share recovery, with a 50-basis point improvement between January and October, driven by Newport, Natural American Spirit, and Lucky Strike. While returning our US Combustibles business to consistent value growth will take time, we are confident that the actions we are taking will strengthen our portfolio over the longer-term. In California, the impact of the flavor ban continues to evolve, with consumers accessing flavored products through illicit channels. We can clearly see the lack of effective enforcement on the ground, with overall nicotine consumption broadly stable year-to-date. Due to our menthol skew, 45% of our combustible portfolio had to be delisted at the end of last year. We activated commercial plans, and are adjusting for a 13% pre-ban rate of decline, our underlying retention rate in combustibles has been over 80% and over 90%, including the impact of elevated menthol volumes in neighboring States. Outside the US, our Combustibles business has continued to perform well. In AME, our volume share gains and pricing have driven strong revenue and profit growth. In APMEA, the impact of excise-led volume declines in Pakistan has been more than offset by our pricing across the region, and we expect 2023 to be another year of strong revenue and profit delivery. This demonstrates the benefit of our global footprint, well-balanced portfolio, and our ability to deliver in challenging environments. BAT is a highly cash generative business and we expect to deliver close to 100% operating cashflow conversion in 2023. We are making progress towards reaching the middle of our guided 2 to 3 times adjusted net debt to adjusted EBITDA leverage range, and expect to be close to 2.7 times by year-end. As we set out at half year, we continue to seek and evaluate all opportunities to enhance balance sheet flexibility, including disposals and the exit of non-strategic markets. We remain committed to a progressive dividend, and once the middle of our leverage range is reached, we’ll evaluate all opportunities to return excess cash to our shareholders. Now, turning to our strategic update. building on our strong progress to date, and to continue to deliver long-term sustainable growth and returns, we are now focused on sharper strategic execution through delivery on fewer, bigger operational priorities. In addition, we are building a more collaborative and inclusive culture, as we drive a more agile and modern BAT. To steer us towards these two objectives, we have refined our strategic direction and ambition. This will drive our priorities and future choices. First, we’ll drive a step-change in our innovation capabilities and speed to market. We have all the right foundations in place. We committed to a multi-category strategy from the outset, recognizing that consumer tastes and preferences are not homogenous. In less than a decade, we have built a portfolio of three powerful brands, Vuse, glo, and Velo, delivering more than £3 billion of revenue. And after significant early-stage investment, I’m particularly pleased that we now expect our new categories to be broadly breakeven in 2023, and be profitable from 2024 onwards. Building on our deep cross-category consumer insights, we’ll deliver an enhanced innovation pipeline, by further investing in our people, our science, our IP, and our capabilities, driving an innovation-focused culture. We’ll continue to leverage our centers of excellence in Southampton, Trieste, and Shenzhen, in order to access wider internal and external strategic partnerships, focused on developing consumer-relevant premium propositions. Second, we are making active choices to accelerate our transformation. We’ll leverage our market archetypes to guide how and where we deploy our products and allocate resources to deliver long-term value creation. In the US, we have now completed a deep and thorough review of our business. We have begun and will continue to invest in sharpening our portfolio management, strengthening our route-to-market, and further leveraging our broad, digitally-enabled, revenue growth management capabilities. We are confident this will drive quality growth over the longer-term and ensure greater resilience through economic cycles. In Heated Products, we continue to invest to rejuvenate our momentum, with an enhanced innovation cadence in both devices and consumables. The launch of our new non-tobacco consumables range, veo since September is an early sign that this focus to deliver first-to-market consumer-relevant innovations, is yielding results. We are also taking action to strengthen our organizational capabilities. We are committed to playing a more proactive role in sharing our science and insights to support the development of new category regulation and our contribution to tobacco harm reduction globally. This is incredibly important for both the future development of new categories and also to ensure the proper functioning of existing new category markets. The recent proliferation of illicit disposable Vapor products in the US is a clear example of the importance of effective regulation and enforcement. We estimate that these products now represent over 60% of the US Vapor market, with over 90% of the segment estimated to be in non-menthol flavors, where we are unable to participate. In recognition of the critical role regulation is playing for the future of new categories, as part of the management board changes announced in June, we created the new Corporate and Regulatory Affairs function. The success of our transformation will also be accelerated by a more collaborative and inclusive culture, which is at the heart of my leadership agenda. I’m delighted to welcome Cora Koppe-Stahrenberg to the new role of Chief People Officer. Cora brings a valuable external lens from a diverse range of transforming industries, and she will be focused on driving a winning culture and a more agile and modern BAT. And finally, we are increasing investment in 2024 to secure our long-term sustainable growth. While we expect continued headwinds to impact our US business next year, we’ll build on our broad-based performance in 2023, by making the active investment choices I have just outlined. We are confident that these are the right near-term investments to secure long-term quality growth and accelerate our transformation. I look forward to sharing more detail on our refined strategic direction, including the KPIs against which we can be measured at our full year results in February. Thank you for listening, and I’ll now open up the call to your questions.