Richard J. Daly
Analyst · Niamh Alexander of KBW
Perfect. And I'm delighted you asked the question, Naimh. I want to clarify some wording here. So as we go forward it will be easier for people to follow. What we have decided to do when we went and branded it and trademarked it, et cetera, Fluent is going to be the overall umbrella -- the name Fluent is the overall umbrella for our digital solutions. We took one of our strongest leaders, Douglas DeSchutter, and that's his reason to exist, right? Now when we talk about the Investor Mailbox, the Investor Mailbox is part of the digital solutions which is now part of what we're trying to create the blend of Fluent solutions out there, right? So we actually have 16 brokers live on the Investor Mailbox and 8 in the process of implementation. In all of those, the 16 that are live, we've seen a dramatic increase when the activities that we perform for them digitally are available directly on the broker's website. The EBIP, which is really a simile for Investor Mailbox, will enable us now that there's a regulation out there and a clear indication from the regulators that they believe that this is the right thing for the industry to do, we believe the adoption rate of Investor Mailbox, or EBIP, should go up significantly. So we expect an increase in digital activities as that takes place. Fluent, when we talked about last quarter, closing a major client on Fluent, it's not only a commitment to using Investor Mailbox, but it's the other digital solutions that we are taking to market right now, such as a channel strategy, not only allowing the investor to use our digital proxy solutions, not only enabling that investor to use Broadridge's Investor Mailbox solution, private-labeled on that broker's website, but then going outside of that broker's website to other channels where investors can get information about their brokerage account or about statements, conference or proxies through independent channels, call it things like Amazon, Google, Facebook, et cetera. And we're still building out that technology to enable that seamless transition which is the core of the Fluent product right now under the Fluent suite of products. It's the most important new initiative where you could go and get brokerage information seamlessly through the way you live your life every day, whether that be Amazon Web Services, Google, Facebook, et cetera. And it would be a seamless integration to Broadridge with the broker's branding there, and you could seamlessly move back and forth between what you do in those other channels and what you want to do with your broker in a very convenient way. The key to all that is we don't think the strategy of asking people to live their lives by living -- by memorizing 50 to 100 passwords, go to 50 to 100 different places, to live their life in a normal way, is going to be the winning strategy. We think providing information where people want to go will be the ultimate winning strategy. One last comment, when we sign a Fluent client, we recognize very little in terms of closed sales value. Because at the time they go live, is in essence, no new revenue. What we're basing the revenue on right now is the increases of digital proxy activity that we've historically seen. What we're intending to do is to make this an increase of all communications activity for that broker. And that's how we're going to attack the $2 billion to $3 billion in our sights right now and ultimately the $20 billion at the brokerage, mutual fund and annuity community spends. Sorry for the long answer.
Niamh Alexander - Keefe, Bruyette, & Woods, Inc., Research Division: No, that's helpful, Rich. Especially at the end of it, because I think where we can start to see it come through in the numbers as it were, because there's a lot of work going on behind it. So as you say initially, when you're signing these clients, we shouldn't be looking for a big jump in the pipeline either or anything like that, but the target is to kind of bring on more customers and less of the postage, as it were. And that's helpful. And then -- and I guess just back to kind of the market growth in the comments, because it is like second quarter in a row of nice double-digit mutual fund activity. But you're not really raising your guidance. And it's just -- you talk about better market activity. I mean, trading volume in the U.S. is actually down last quarter versus the prior quarter. I know you're not just in the U.S. So what else is it? Is it people getting into -- what we are seeing is covering financial services, is it just a lot of people going back into mutual funds and to active domestic mutual funds and equities and they've been in bond funds for a long time. So is that trend kind of particularly helping you? Like many more people just getting into equity mutual funds and -- or is it kind of continued growth of the ETF? What specifically should we be looking for there?