Richard J. Daly
Analyst · Avondale.
All right. So what the EBIP proposal is, is in proxy specifically, we've eliminated over 60% of the paper. I believe that's by far the highest success rate in any activity in financial services. In our activities with the stock exchange fee committee, the issuer community looked to encourage the broker community to continue to use technology to identify the ability of more investors who'll be willing to convert to a digital environment. So to me, the most important part of this is the SEC encouraging an increased use of digital activity, which, for our broker and bank clients, will enable us not only to help them generate new revenue from proxy activity, that we'll be able to get paid a fee for, but beyond that, it will enable us to demonstrate to them that we can help them convert their other communication activities, which has over $20 billion in paper and postage costs tied to it, move to this digital activity. And we believe that Broadridge, particularly with our Fluent application, which will enable them to use our data security that they're relying on today and the digital work we do for them today to enable their customers to get whether it be proxy statements, confirms or any other communication through any digital channel they want because regardless of what digital channel the customer would pick, they would seamlessly move to Broadridge's front end, which would be Fluent, all right? And in Fluent, okay, once they're behind our firewall, even though it would appear to be the broker's website or it would appear to be a channel, call it, Amazon, Google, Facebook, whatever the channel is, once it's beyond our firewall, it has all the data security they rely on today, ISO 27001, and just like we do today with facing off with every issuer, we would face off with these various channels so all the -- and here's the punchline. Too many words, here's the punchline. All our clients would need to do is pick us, just like they'd pick us to face off with every issuer, okay, they would pick us, and we would face off with every potential digital channel. It'd be behind our firewall. It would be all level of data security. And yet, it would be all their branding, and all of their relationships would be controlled by them with their customer. So what we find is that the SEC's positive movement and positive direction in encouraging digital activity, we think, will enhance our existing communications in proxy business, but more importantly, will enhance our digital opportunities across all communications and financial services. Peter?