Lenny Comma
Analyst · Bank of America
Thank you, Carol, and good morning. After reporting several consecutive quarters of solid performance, you might be asking how are we achieving these results and what can you expect from us in the future. This morning, I'll address how we're doing it and talk a little about what you can expect going forward, with the intention of sharing more information on our November call.
So how are we doing it? The simple answer is, better burgers at Jack in the Box along with new products and promotions at breakfast and late-night. And for Qdoba, a simplified pricing structure, complemented by new product news. Specific to the Jack in the Box brand are new premium Buttery Jack burgers that debuted in February continued to perform well, even without media support, which we shifted in Q3 to support the launch of our Black Pepper Cheeseburger LTO. We also launched a Portobello Mushroom Buttery Jack as an LTO 2 weeks ago. You've seen us focus on building the lunch and dinner business through more craveable burgers, but we haven't taken our eye off the ball on breakfast and late-night, 2 dayparts that have been huge equities for us and have driven same-store sales growth for the past few years.
In Q3, we featured a steak and eggs Breakfast Burrito as an LTO, and we recently introduced a new spicy Nacho Chicken Munchie Meal to help keep our late-night menu top-of-mind. As a result, the breakfast daypart has grown to nearly 23% of our company sales this year and late-nights to nearly 15% of sales.
So what can you expect from the Jack in the Box brand in the future? Our research told us that our guests wanted better burgers, fries and beverages. We've already introduced several highly successful burgers this year, and you can expect more great new products and substantial improvements across the entire burger menu in 2016. Our fries are great when properly executed, so operational execution will be our focus in this area. And to address our guest beverage needs, we began rolling out the Coca-Cola Freestyle platform in Q3. The Freestyle platform features more than 100 brands, including sparkling beverages, flavored waters, sports drinks and lemonade. We expect to have the majority of the system rolled out by the end of the calendar year. To bring our great new products and improvements to life, we've shifted the talent in our advertising. Jack in the Box has long had an irreverent sense of humor, and that tone dominated our advertising, with the product sometimes playing second fiddle to Jack's personality. What you're seeing now and going forward is an increased emphasis on the product, with the humor playing a lesser role. Now we intend to use the equities we built in our award-winning advertising campaign, but in a way we think will draw more attention to our flavorful ingredients and better highlight the quality improvements that we're making.
Let's take a closer look at how we're driving results at Qdoba. Over the last few years, we've been transitioning away from some of the more value- and discount-oriented consumers that we attracted in the past to consumers that are more focused on freedom of choice and differentiated flavors. As we move into next year, we are committed to growing both sales and traffic, targeting this more profitable consumer base. The new price pricing structure and intensified focus on menu innovation are the first major outcomes of Qdoba's brand strategy and positioning work. Qdoba is now the only major fast casual Mexican brand that doesn't nickel and dime you by charging extra for things like Guacamole and Queso. This will be reinforced in our messaging in Q4. We complemented this positioning in Q3 by highlighting the summer return of a guest favorite, the Mango Salad, along with a seasonal offering featuring a Spicy Tequila Mango Smothered Burrito, again showcasing unique and flavorful products that our guests can't get elsewhere. Looking ahead to 2016, you can expect more new product news beginning in the first quarter as well as a digital platform that will launch later in the year. We're also beginning to test restaurant design changes that we anticipate bringing to life across the system over the next few years. Essentially, we want to marry up the brand's bold, in-your-face flavors with a bold, in-your-face design on both the interior and exterior. During the second quarter, we've opened several new restaurants that feature design elements reflective of our new brand positioning. We'll continue to open new locations with these and other features and then test and thoroughly evaluate each element to determine which ones work best and generate the highest returns. And then we'll value engineer the most important elements and begin to roll those out. We want to be very deliberate during this process. As a result, we've pushed out our construction time line a bit, and several restaurants we previously expected to open late in Q4 are now expected to open in the first quarter of fiscal 2016.
Our franchisees have also begun to develop restaurants utilizing various elements of the prototype. They're excited by what they see, and we believe their participation will be invaluable to the future rollout. As a side note, franchisees remain on target to open approximately 25 Qdoba restaurants this year, most of which are nontraditional sites.
In closing, the early success we've achieved with initiatives executed across both brands led to a 17% increase in operating EPS in the quarter. This improvement was driven primarily by continued sales momentum and margin expansions at both Jack in the Box and Qdoba. With a quarter to go, fiscal 2015 is shaping up to be another strong year. Our increased guidance for the operating EPS would represent more than 20% EPS growth on top of 30-plus percent growth in each of the last 3 years. Our business model is generating a significant amount of cash flow. That, combined with the additional borrowing capacity of our amended credit facility, gives us the confidence to not only grow both brands but also to continue returning a significant amount of capital to our shareholders in the form of stock buyback and dividend.
And with that, I'll turn the call over to Jerry for a more detailed look at our third quarter results and outlook for the balance of the year. Jerry?