Carl Daikeler
Analyst · Jonathan Komp with Baird. You may proceed
Thank you, Eddie, and good afternoon, everyone. Our fourth quarter performance reflects our disciplined execution against the plan we laid out in November. The plan was to increase focus on prioritizing the highest return marketing opportunities, improve the cost of subscriber acquisition to lifetime value ratios, capitalize on new product launches and tightly manage expenses and we did just that. These efforts in conjunction with the multiple new revenue streams we developed in 2021 delivered results that were ahead of our revenue and EBITDA expectations. Our fourth quarter performance is encouraging, but there's even more we're doing to make the business more productive and more efficient, while continuing to deliver growth that is scalable within our means. Near-term demand patterns will likely be variable but we're very confident in the long-term demand for at-home fitness and demand for our products that confidence is why we are taking decisive action to ensure we can deliver profits, cash flow and create long-term shareholder value in every type of demand environment, regardless of whether there are tailwinds or headwinds. And we're doing all of this while continually advancing our mission to help millions more people achieve their goals and lead healthy fulfilling lives. 2021 was a valuable year of making growth investments, which we are only just starting to deploy. Given that we're currently facing less predictable industry dynamics, we're determined to capitalize on the strengths we've built. To do this, we're moving quickly to focus on the strongest components of our business with the highest ROI and implementing actions to reduce operating and capital expenditures. As a result, we expect to reduce our cash burn by approximately $110 million in 2022 compared to 2021. And we're taking steps to deliver positive adjusted EBITDA in 2023. This is a playbook we know well. We built Beachbody on a foundation of strong free cash flow and profitability. It's how we grew from a single at-home fitness product over 20 years ago to a subscription-driven health and wellness platform with a synergistic combination of effective products, significant scale and attractive gross margins. And all of this is powered by the best library of original content in the industry, a unique network sales channel and a commitment to constant innovation. Sue will cover the financial details of the quarter shortly, but first I'd like to spend some time on our go-forward strategy and the actions already underway to accelerate our path to profitability and to strengthen our competitive position. I'll start with digital fitness. We're implementing a One Brand strategy to strengthen our ecosystem and align all our assets around a single platform, a platform with the best talent and a complete organizational focus on building from the foundation of Beachbody's superior economics and strong brand position. To accomplish this, we're integrating the products and talent from our Openfit platform, with our already extensive Beachbody on-demand library. This powerful combination will enhance our value proposition for all our subscribers. And as for our Connected Fitness bike, we believe our recently launched Q1 promotion combined with our extensive content library all united under the Beachbody brand, will accelerate bike sell-through and extend subscriber retention. Second, let's talk about marketing. Building on our actions in Q4. We are leveraging the investment we made in brand awareness in 2021 with disciplined marketing for efficient customer acquisition, enhancing the ROI on media spend by pursuing only acquisition opportunities that are immediately accretive to cash flow. Given our expectation that media rates will remain elevated and near-term demand patterns will remain somewhat unpredictable, we're targeting our media spend in 2022 to only the strongest channels while improving post-acquisition upsells to further enhance our CAC to LTV metrics even beyond the progress we made in Q4. In addition, by offering cost-effective subscription bundles, we'll more fully unlock the power of our coach micro-influencer network. That network is an absolute competitive advantage in the category. This is a channel that has consistently delivered our most profitable and productive subscribers, driven by real customer proof that our total solution approach works. And just as importantly, our coaches provide the accountability and community that are so critical for successful lifestyle change, changes that translate into strong and sustained engagement and retention among our subscribers. And based on conversations we've had with our most influential coach leaders, we know that they're very excited about the additional focus and synergy this One Brand approach will create. In the second half of 2021, we were managing significant expansion activities including the launch of our preferred customer program, the rollout of BODi, our new premium subscription tier and working the connected bike into the business model. With those developments now integrated into our ecosystem, we are leveraging those enhancements with the activity that generates momentum with each new program launch. And I'm incredibly excited by the cadence of new launches coming up. Our content launch calendar for 2022, is frankly the strongest in our history including, a significant brand new nutrition and fitness program launching in just two weeks. With new content launches throughout 2022, we believe our coaches will be incredibly well equipped with an abundance of new tools to drive customer acquisition and upsells enhancing both LTV and customer results. Next, customer lifecycle management is also an incredibly important focus for us to ensure we maximize the opportunity with each new subscriber, through our new data and analytic capabilities, we've identified attractive opportunities to drive LTV within our database of 2.8 million subscriptions that we're just scratching the surface on. For instance, we are identifying any friction in the purchase funnel and making it much easier for subscribers to order additional nutrition products, which will improve the ROI on each subscription and increase LTV.And we're creating exceptionally appealing and cost effective new bundles that will accompany our content releases with our nutritional supplements plus the BODi premium subscription content. Which brings me to our focus on capital efficiency. In addition to more efficient marketing spend, focusing on subscriber acquisition into our One Brand strategy and mobilizing around the cadence of new content launches, we're also taking a critical look at all our expenses to identify opportunities to increase organizational efficiency, to eliminate redundancies and to significantly reduce costs. To that end, in January, we engaged the consulting firm AlixPartners, to conduct a thorough technology review. We're leveraging their highly specialized expertise in assessing technology platforms to help us integrate, streamline and reduce capital spending without compromising the subscriber experience. The One Brand strategy is already reducing complexity, as we create a leaner organization that's more agile and appropriately sized for a variety of consumer demand environments. Through these actions, as well as, our technology integration efforts, we've reduced headcount by approximately 10%. We're also taking a hard look at every part of our organization, to focus on the highest return and proven projects and to increase the variability of our expense profile to always match the demand environment, as we test and roll out new concepts. Over the past two decades, a discipline of our company has been our commitment to evaluate our business through the lens of the current reality, with a willingness to adjust as conditions evolve. In the past, our most positive inflection points have all happened in environments like this when we were faced with our most challenging obstacles. In 2005, we addressed rising competition with the introduction of P90X and a suite of supplements. In 2016, we made the transition from DVDs to a digital subscription model. And most recently, in Q4 of 2021, we quickly and successfully retooled our performance marketing engine in the face of significant pressures in the media environment. The changes we're making now will serve to strengthen and more fully unlock the power of our competitive advantages. They include a reliable recurring revenue base, driven by multiple subscription streams and strong margin nutritional supplements. The most significant content library in the industry with over 4500 streaming workouts and nutrition content. A scaled platform with over 2.8 million subscriptions and a highly efficient marketing engine, honed over two decades complemented by the coach network, our proprietary sales channel with incredible LTV. Going forward our activities will leverage the synergies of One Brand Beachbody, the comprehensive fitness and nutrition brand with the greatest critical mass of content and services, incredible customer loyalty, a community that supports each other on our proprietary social media platform, all built on one of the most resilient LTV models in the industry. With a clear path to reduce 2022 cash burn by roughly $110 million and position ourselves to return to profitability in 2023, we are confident in our ability to continue to deliver on our mission to help customers achieve their goals and lead healthy fulfilling lives, while creating long-term value for our stockholders. So, that's an overview of our business activities. And now I'd like to turn it over to Sue Collyns to cover the financial details of the quarter.