Daniel M. Bradbury - President and Chief Executive Officer
Analyst · JPMorgan. Please proceed with your question
Thanks Mark. First off, I would like to give you a commercial update on BYETTA, the first and only FDA approved incretin mimetic, a new class of drugs that mimics the action of the human hormone glucagon-like peptide 1. BYETTA is indicated for patients with type 2 diabetes using oral medication and provides sustained glucose control, a low incidence of hypoglycemia and progressive weight loss. Physicians are increasingly recognizing that this unique combination of attributes of its unmatched clinical and quality of life benefits. Because of this, BYETTA increased market share among branded oral diabetes therapies in 2007. Total prescriptions for BYETTA grew 31% for the full year 2007 over 2006, and 4% for the fourth quarter over the third quarter. Total sales for BYETTA grew 48% in 2007 over 2006. When we look precisely at the dynamic in BYETTA prescription volume, we see two important functions at work. First, BYETTA used by earlier doctors who are predominantly specialists was remarkably stronger product launch. Use in this segment declined in 2007 but we believe stabilized towards the end of the year. More importantly, we're seeing a substantial and steady increase of BYETTA adoption from the later adopting, but much larger sector of BYETTA prescribers predominantly primary care physicians. We are encouraged to see the increased uptake from this group of physicians as these later adopters represent approximately 80% of diabetes prescriptions. Currently, almost three out of every four BYETTA prescriptions are written by physicians who are not specialists. This change in business mix from specialist focus to primary care is an important milestone in the evolution of BYETTA, and one we believe sets us up well for 2008. The increased adoption by primary care physicians was enabled by... in part by refinement in BYETTA commercial strategy that we undertook in concert with our partner, Eli Lilly. We believe these efforts provide the basis for continued growth and expansion through 2008 and beyond. So I'll take a moment to list them and then I'll talk through each. Number one, we implemented a campaign to doctors emphasizing BYETTA's unique benefits of glucose control with weight loss. This campaign gained momentum with the announcement of new important clinical findings that enhanced BYETTA's positioning in the market with powerful new messaging targeted at driving primary care adoption. This message was supported by our expanded and redeployed field force. Number two, we secured significant additional access for BYETTA with payers nationwide. And number three, we implemented and then optimized our patient support initiatives to align with our increasing focus on bringing BYETTA to the primary care market. Now let's delve into each of these. First off is our refined product messaging to physicians. As we've been discussing, BYETTA offers the dual benefits of glucose control with weight loss. From product launch through early 2007 physician used... seemed to focus on the product's most unique differentiator weight loss, even as an increasing body of clinical evidence underscored the strength of BYETTA's glucose lowering properties. So a key component of the brand strategy in 2007 and continuing for 2008 is to educate the medical community that BYETTA delivers effective and sustained glucose lowering. This focus was initiated in the beginning of 2007 and was substantially enhanced mid year, when we introduced head-to-head data versus the current gold standard in glucose controlled insulin. We focus on communicating three key messages; one, BYETTA offers powerful and sustained glycemic control which is comparable to insulin. Two, there is an important relationship between sustained glucose control and weight management in patients with type 2 diabetes. And three, there is a decrease risk of hypoglycemia with BYETTA compared with insulin. Now we have seen some positive signs, as a result of the campaign adopters detailing by this unique dual benefits of glucose control with weight loss. Recent sales force message tracking data has shown glucose control to have the highest unaided message recall among target physicians. What this means is that physicians are prescribing BYETTA for the right reason, while recognizing the unique dual benefits of glucose control and weight loss. We are encouraged that we are on the right track and are continuing to execute this messaging strategy. Now moving onto number two, access. As we entered 2008 we have increased tier 2 access for BYETTA to over 85% among managed care providers. We signed multiple agreements with large managed care providers in the fourth quarter. These plans came online on the first of this year and our field force along with Eli Lilly is actively communicating introduction of these new plans to ensure up-to-date information on the broaden access to our products. Now I'd like to talk about our third area of focus which is our recently initiated patient support efforts to enhance our patients' experience with BYETTA. As I mentioned, we piloted a direct-to-consumer advertising campaign in the fourth quarter. While the campaign increased patient awareness of BYETTA, we now believe our efforts are best focused on supporting physicians and patients starting BYETTA therapy. To do this in December, we launched the patient support initiative to facilitate the successful initiation of therapy by primary care physicians. With this program, we strive to maximize the clinical benefit for new patients and ensure a patient adherence to therapy. This multi-prong effort aimed at driving primary care adoption, includes increased patient educational material for healthcare providers to distribute in their offices, and network of approximately 600 diabetes educated to work with physicians and their patients within their local communities to increase successful new starts and continuation of BYETTA therapy; direct support to patients through the BYETTA easy start line which is a 1800 number, that allows patients to contact trained medical professionals to better understand the benefits of BYETTA therapy, and to get assistance starting and using the BYETTA Pen; a pharmacy support component partnering with managed care plans designed specifically to increase patients refills, and then finally an enhanced BYETTA website. We believe this support will prove helpful to patients who may be on their first injectable therapy as well as to primary care providers who may be less accustomed to treating patients with an injectable product earlier in the disease cycle, and who have pure resources in their offices. So in conclusion, BYETTA continued to grow through 2007. However, the rate of growth declined, and we are not satisfied with this. We are confident, however, that we have established the foundation for further growth in 2008. The mix of physicians prescribing BYETTA has evolved so that the largest segment of the market who are predominantly primary care physicians have been steadily increasing their prescription activity. We have seen positive signs as a result of detailing BYETTA's unique dual benefits of glucose control with weight loss. The managed care access to BYETTA has increased over 85% at tier 2 coverage and our sales force who will continue to communicate this broaden access with our key customers. Now whilst BYETTA is enjoying increased adoption in the larger segment of the market, we are also seeing more and more physicians deploying it across a continuum of care. Over half of product usage is after diet and exercise and after just one oral agent. We are encouraged that physician utilization of the product continues to be supported by new clinical studies. Results from a study examining BYETTA as a standalone therapy support the earliest possible use of the medicine in patients with type 2 diabetes. These study findings were significant. When BYETTA is used alone in drug naïve patients, more than 60% of patients at study end were at the goal of an A1C of 7% or less. This study is powerful proof point to physicians about why they should choose to deploy BYETTA early for their patients. We expect to file our regulatory submission for use of BYETTA as a monotherapy in the first half of 2008 with the target for approval in the second half. Now in addition to the U.S. there is a potential for significant BYETTA market penetration worldwide. In 2007, our partner, Eli Lilly, launched BYETTA in 24 countries. We anticipate that BYETTA will be in 60 countries by the end of 2008, and we're very excited to bring the benefits of BYETTA to patients on a global scale. Now let's move on to SYMLIN, a synthetic analog of human amylin, a naturally occurring hormone that is mainly in the beta cells of the pancreas, the same cells that make insulin. SYMLIN is the first and only amylin mimetic. Its key benefits of that... it provides mealtime glucose control and weight loss for patients who use mealtime insulin. I'll focus my remarks on impressive year-over-year sales for SYMLIN and discuss the recent launch of SymlinPen 120 and SymlinPen 60 pen injector devices. Total prescriptions for SYMLIN grew 22% for the full year 2007 over 2006 and 1% for the fourth quarter over the third quarter. Total sales for SYMLIN grew 50% in 2007 over 2006. In 2008, we have a major opportunity to advance SYMLIN in the marketplace. In the fourth quarter of 2007, we prepared the marketplace by educating key opinion leaders and payers on the benefits of SYMLIN Pen while completing the final manufacturing process. We started shipping pens in early January and have already begun to see prescriptions for the pen in the latest weekly data. We're pleased to report that within one month of the SYMLIN Pen launch, we already have approximately 60% open access for SYMLIN Pen from payers. SYMLIN Pen offers patients the flexibility to get SYMLIN in a convenient transportable fixed dose pen injector system, the easy to use pull, push pen is particularly helpful for patients... diabetes patients taking multiple injections. And indeed, market research supports our belief that this more convenient form of SYMLIN will encourage many of the 1.3 million patients in the United States taking mealtime insulin to now consider adding SYMLIN to their insulin regimen. Certainly that was what the message was that, that I heard recently when I was out in the field visiting with physicians. With that, I'll now turn the call over to Alain for an update on our upcoming research and development activities.