Richard A. Meeusen
Analyst · Janney Montgomery Scott
Well, let me try to answer that by segmenting those Elster customers. You're right, there are some Elster customers who, perhaps, were attracted to the Elster offering because of its low price. And it may be a challenge for us to get higher prices there, but we will certainly try. And frankly, without Elster in the marketplace, we may have a better opportunity to get that. But there are also a lot of Elster customers who are simply loyal to Elster. They had been buying the Elster product since back when it was Kent Meters, and they're familiar with it or comfortable with it. It was a relationship sale. They like having a company that they know and that they can rely on, and Elster did provide that to them. Therefore, we feel that being the incumbent, picking up that Elster contract, to them, that will be very important, that we are in there as the incumbent providing good levels of service. And that when that contract comes up, it won't be so much about price, it'll be more about the relationship and the service that we've been providing for them. And where price is an issue, okay, we still are a better value when you present-value the meter over the life cycle, because the meter is larger, it's more robust, it has fewer turns, it holds its accuracy longer, that additional revenue has a value. And if we can just demonstrate that, we even can compete on price in that sense, right?