Richard Meeusen
Analyst · Canaccord Adams
Well, the new -- yes, the new ORION is an interesting story. We currently offer the ORION, what we call the ORION CE, which is the classic end point, which is a traditional drive-by product, meaning that the radio broadcast about every 4 seconds, a few hundred feet so it can be read by a car driving down the street. We also offer a GALAXY fixed network product, which broadcasts several times a day up to a mile so that the device can be read by a tower up on a -- by a receiver up on a tower of some sort. This choice between drive-by and fixed network has been a real stumbling block in our market, not just for us but for all of our competitors. Because water utility managers tend to be pretty conservative and one of their biggest fears is that they're going to make a bad decision that they're going to be criticized for. So very often, when you go in and say, "Well, do you want to buy a drive-by product or a fixed network product?" They say "I don't know", and they end up doing nothing. What we did with ORION SE and what makes it so unique is that it's both a drive-by and a fixed network. That, basically because it's a 2-way radio, you can install it as a drive-by product. It broadcasts every 4 seconds a few hundred feet, and you can read it driving down the street. And if a month later, a year later, 5 years later, you decide you want to go to fixed network, you simply put a device up on a tower, that device broadcasts a signal, all the meters hear it and convert over into a fixed network mode, broadcasting several times a day up to a mile. That way the utility doesn't have to commit to one technology or the other. They know that they can move back and forth. And even better, this technology also provides, for the first time in the market, drive-by back-up. If the device up on the tower gets hit by lightning or knocked down in a windstorm and the water meter no longer hears that device answering, it automatically goes back into drive-by mode, so you can still get the reading. So we think this is a real game changer among our customers, because they're not going to be paralyzed with this decision, network or drive-by. We're actually selling a product for the first time that is both.